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REEBOK INTRODUCES SECOND REEBOK CLASSIC X ALICIA KEYS SIGNATURE COLLECTION

- Alicia takes the Freestyle to new heights for 2013 as she introduces wedges to Reebok Classic

- New Spring/Summer collection to launch on April 1st

- Second collection to be released for Autumn/Winter on September 1st

 

Boston, MA 2013 - Reebok Classic’s partnership and design collaboration with Alicia Keys continues with the introduction of new seasonal Reebok Classic X Alicia Keys collections for 2013. The collaboration sees exclusive limited edition lines featuring iconic Classic silhouettes which have been given Alicia’s unique creative touch. Alicia has been a long-term fan of Reebok since her days wearing the Freestyle Hi, known to her as the 54’11 as they cost 54 dollars and 11 cents, as a teenager.

Alicia draws inspiration from various aspects of her life when working on her collections for Reebok Classic, from her love of street culture to her glamorous on-stage experiences and her eclectic style influences. Working collaboratively with the Reebok Classic design team gives Alicia the opportunity to express her creative talent in the art-form of fashion. Alicia says, “Working on my second range for Reebok Classic has been so much fun. Designing and working with the Reebok Classic design team is a great outlet for my creativity and provides me with another way to express myself artistically. I love every element of the process, from selecting which product silhouettes to use, to choosing materials and special features to working on colourways. The Freestyle is my shoe; it has always been and will always be my favourite sneaker, so for me to be able to update it with a wedge and give it a totally new look and feel while still keeping the traditional look of the sneaker has been an honor and really exciting.”

• S/S 13 range (information embargoed until March 10th 2013)

This season sees Alicia taking her favorite Classic silhouette to new heights as she re-introduces the iconic Freestyle silhouette and pairs it with a stylish hidden wedge heel to create the Freestyle Wedge A Keys . Alicia’s twist on the Freestyle pays homage to its Classic heritage while incorporating a fashion forward element. Alicia has stayed true to the DNA of the Freestyle product, with characteristic double straps, 3 iconic collar puffs and Freestyle heel counters, but has updated it with an on-trend twist.

The Reebok Classic X Alicia Keys Spring/Summer 2013 collection will be introduced on April 1st with two on-trend packs; the Chi Street Pack which features bright, sporty color blocking, candy pop color explosions of neon pink and bright yellow with a real sport luxe feel, and the Classic Iridescent Pack which draws inspiration from Alicia’s stage life and features a bold all over red Freestyle Hi Wedge, paying homage to one of the most sought after original Freestyles, as well as additional styles featuring tonal gloss python prints, neon color pops and iridescent accents.

 

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Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at .

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