Spots n Dots



Spots N Dots

The Daily News Of TV Sales

April 19, 2016

ABC STARTS OTT INITIATIVE FOR STATIONS

FIRST DEALS: DIRECTV, SONY PLAYSTATION

At the NAB Show in Las Vegas, Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC Television Group, announced the creation of a new initiative for ABC Network affiliates called Clearinghouse. In provides local affiliate stations the opportunity to opt into pre-negotiated agreements for digital distribution of their live, linear feeds as well as potential opportunities for local VOD distribution.

“Building on our leadership in the TV Everywhere space, we’ve pioneered creative, three-way Clearinghouse distribution arrangements among ABC, our affiliates, and our video providers,” said Sherwood. “These efficient, turnkey deals allow our affiliates to opt into partnerships that work for them, preserving the powerful local/national relationship while expediting the delivery of their signals into new consumer spaces that viewers are demanding.” Calling it a “win-win,” he added that consumers get the viewing choices that they are demanding and affiliates have an accelerated was to get involved in OTT.

ABC will roll-out the initiative to affiliates in the coming months, beginning with two opportunities. The network has formulated the technical and distribution components of deals between the ABC Owned Television Stations and DirecTV for the Watch ABC TV Everywhere service and Sony Playstation Vue, and will use these as templates for the Clearinghouse offerings.

Hearst Television will pilot the DirecTV Clearinghouse affiliate opt-in across its 14 local ABC stations with the roll out of Watch ABC TV Everywhere early this summer. “Hearst Television is looking forward to launching the ABC app and to continuing to partner with ABC on innovative distribution efforts designed to better serve our communities,” said Jordan Wertlieb, president, Hearst Television Inc.

ADVERTISER NEWS

The National Automobile Dealers Association updated its Dealership Financial Profile through February, and with one-sixth of the year complete, the average dealership is running 6.1% ahead of 2015 in total sales and also up 6.1% in net profit before tax. New vehicle sales are up 7.9% at an average price of $33,734 and used vehicle sales are up 3.3% at an average $19,324. Advertising is up 7.6% at the average dealership to $83,145 for the two months……The Wall Street Journal is taking a closer look at Ford’s March numbers, pointing out that almost 40% of its sales came from fleet sales while Ford dealers were actually down 5%. WardsAuto reports that Ford dealers had 23% more inventory on their lots as of 3/31 than they did a year ago, which represents about 19% of all dealers’ inventory while Ford has just a 15.6 market share. Fiat Chrysler is also “over-inventoried” with 17% of the industry’s unsold inventory versus a 13.3 market share……Vestis Retail Group, which operates Eastern Mountain Sports, Bob’s Stores and Sport Chalet, has filed for Chapter 11 bankruptcy protection. Current owner Versa Capital Management hopes to retain Eastern and Bob’s subject to bankruptcy court approval, but has already started to wind down operations at Sports Chalet……Hasbro had a blowout quarter in what Marketwatch views as a “renaissance” of the toy industry as U.S./Canadian sales were up by 28%. The girls segment, led by Disney Princess and Frozen dolls, was up 41% and the boys segment was up 24% helped by Star Wars toys. Rival Mattel will report its numbers later this week……PepsiCo results were mixed but mostly positive for its latest quarter—the beverage business in North America was up 1.5% and Frito-Lay revenue grew by 3%, but the Quaker Foods division was down 3% as most cereal-makers continue to struggle……While many bricks-and-mortar retailers continue to look to e-commerce for growth, the CEO of GameStop does not feel that fits his company. The Dallas Business Journal says Paul Raines told investors GameStop has core competencies that can be deployed into other retail segments. With sub-chains such as Cricket Wireless stores and Simply Mac stores, GameStop expects to buy another 400-500 stores this year……Speaking of Cricket Wireless, it’s introducing a new promotion aimed specifically at T-Mobile customers, offering a $100 credit for T-Mobile customers who switch to Cricket’s first unlimited-LTE-data plan……The merger of Newell Rubbermaid and Jarden has been completed, creating what the CEO calls “a powerhouse consumer goods company.” The new company controls numerous brands including Paper Mate, Sharpie, Elmer’s, Coleman, Rawlings, Oster, Sunbeam, Mr. Coffee and First Alert.

NETWORK NEWS

The robot-fighting tournament BattleBots is back for season two this summer on ABC and kicks off with a preview special, BattleBots: The Gears Awaken, on Tuesday, May 10, at 10:00 pm (ET). The robot shrapnel will fly in the BattleBox once again, with expert play-by-play analysis from veteran sports broadcaster Chris Rose, and color commentary from former UFC fighter Kenny Florian. This season will be hosted by ESPN’s Samantha Ponder……For the fourth consecutive year, The CW will broadcast the annual iHeartRadio Summer Pool Party concert as a one-hour special, Wednesday, June 1, at 8:00 pm (ET). The event will feature performances by Flo Rida, DNCE with special guest Hailee Steinfeld, Tinashe, Lukas Graham, Kygo and Jason Derulo.

SUNDAY RATINGS

Little Big Shots continues to perform well for NBC, as the network scored a primetime average 1.2 rating in Adults 18-49 in the Nielsen overnights for Sunday, along with 4.0 in Households and an average audience of 6.645 million. ABC, led by Once Upon a Time, 1.0 18-49, 2.3 HH and 3.713 million; CBS 0.9 18-49, 5.4 HH and 8.475 million; FOX 0.9 18-49, 1.2 HH and 1.983 million; Univision 0.7 18-49, 1.1 HH and 1.958 million; and Telemundo 0.5 18-49, 0.6 HH and 1.270 million.

S&P SEES BILLIONS FROM SPECTRUM AUCTION

S&P Global Market Intelligence has been looking at the incentive auction and concludes that a group of 12 television companies could generate almost $7 billion in an 84 MHz clearing scenario, or up to $13 billion in a lofty 120 MHz scenario. S&P’s analysis shows that Univision Communications, which has frequently stated its interest in auction participation, has the highest estimated potential auction proceeds at nearly $2.47 billion and 23 stations likely to be tendered or part of channel share arrangements under the high-end 120 MHz clearing level. At the 84 MHz level that potential take drops to $1.31 billion, as the overall demand would be lower and the total number of stations needed fewer. At the lofty 120 MHz level, Univision is followed by Comcast Corp. at $2.21 billion, 21st Century Fox $2.13 billion and CBS Corp. $1.86 billion. On the spectrum buying side, wireless companies are seen spending $25-35 billion.

NBA SEASON RAKED IN THE BUCKS

With the NBA regular season completed, MediaPost had tally up ad spending and found that it was up sharply from the previous season. Ad spending on national TV for NBA regular season games totaled $487.8 million, up from $329.8 million for the 2014-15 season.

The biggest NBA advertisers for the most recent season were State Farm, $14.4 million; Samsung Mobile, $10.9 million; Taco Bell, $10.2 million; Kia Motors, $9.4 million; Geico, $8.9 million; Verizon, $8.3 million; the NBA, $7.9 million; Columbia Pictures, $7.7 million; Toyota, $7.4 million; and American Express, $6.8 million.

The biggest categories were automotive, $57.9 million; movie studios, $36.4 million; fast food restaurants, $35.9 million; insurance, $29.7 million; and telecommunications, $16.6 million.

Now we’re into the NBA Playoffs. Kantar Media says post-season NBA basketball pulled in $944 million TV advertising spending in 2015, up from $875 million in 2014.

And NBA viewers will see more advertising in the future, although it has nothing to do with TV spots. In a pilot program for the next three seasons, the NBA will allow teams to sell advertising patches (2.5-in. square) on players’ uniforms. NBA Commissioner Adam Silver says the three-year program could generate $100 million in new revenue.

THIS AND THAT

is taking on Netflix and Hulu with its own stand-alone video streaming service for $8.99 a month. That’s $1 less than Netflix's standard membership and $1 more than Hulu's basic subscription. Previously, Amazon’s streaming was only packaged as part of its $99 per year Prime membership, which includes free two-day shipping on items purchased……General Motors says the second-generation Chevrolet Cruze has achieved an EPA-estimated highway mileage of 42 mpg. “Offering a maximum highway range of up to 570* miles per tank–you can spend less time at the pump,” said Steve Majoros, Chevy director of marketing.

AVAILS

Broadcasting & Cable says we’re a “blowtorch” station with a sales team that leaves “scorched earth” in its wake. Sound like the kind of team you’d like to lead? WAFB, the Raycom Media station in Baton Rouge, is looking for a General Sales Manager. Our primary station is a dominant CBS affiliate, and our other offerings include multiple broadcast and cable channels, and a growing array of digital properties. Find more details HERE. If qualified, please APPLY HERE and attach your resume with cover letter. No calls please. EOE-M/F/D/V.

WFAA TV, the Dallas, Texas, TEGNA Media Inc. Company, and ABC Affiliate, has an opening for an experienced Account Executive. We’re looking for a driven, solutions-based seller eager to represent our vast range of broadcast and digital product offerings. Strong understanding of broadcast and/or digital advertising sales, plus a college degree with minimum 2 years of media sales and/or B2B experience preferred. Qualified candidates should complete the online application to be considered for the position. WFAA is an equal opportunity employer.

WTTA-TV in Tampa, FL (DMA #11) seeks a dynamic sales professional to lead their team of AEs as Local Sales Manager. We're searching for a proven leader with a history of success in driving a business development culture across multiple platforms. Candidates must have prior management experience and a track record of success. We want a dynamic leader with a minimum of three years television sales experience, preferably in management. Please CLICK HERE (job# TTA-000016), complete the online application, and upload your resume. EOE

WLVI, the CW affiliate serving Boston MA, seeks a Sales Coordinator. This person supports the sales team and sales managers in day-to-day operations of WLVI Sales. Must be proficient in MS Office and have experience managing a variety of databases. Must be able to operate successfully in a fast paced, demanding environment while prioritizing multiple projects and responsibilities. Candidates should possess superior organizational skills and a strong work ethic. Bachelor’s degree or equivalent experience preferred. To apply, submit cover and resume to human_resources@. EOE.

WFXL-TV, the Fox affiliate in Albany, GA seeks a talented, experienced Account Executive who is an innovative and aggressive self-starter with a proven track record of developing new business, selling multi-platform digital opportunities, developing great relationships with clients and growing market share. We are seeking passionate, driven, and organized solution providers, who thrive on helping clients reach their business goals through creative strategies. Candidate must have great communication and negotiation skills. 3-5 years of broadcast sales experience preferred. Apply at . EOE.

Researchers are saying that men who marry intelligent women are less likely to develop dementia later in life. After hearing this, Kanye West said, ‘Where am I?’

--Conan O’Brien

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SPOTS N DOTS

The Daily News Of TV Sales

April 19, 2016

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