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American and Japanese Perspectives on Power Rangers and

Super Sentai

Chelsea Nagy

Spring Semester 2012 Advisors:

Dr. Shigeko Sekine Dr. Yoshiko Saito-Abbott

Outline

Significance of Study

Research Questions

Research Background

Study 1 Research Method Findings

Study 2 Research Method Findings

Summary of Findings

Conclusion

Discussion

Bibliography

Acknowledgements

Significance of the Study

I first watched Power Rangers when I was 6 years old.

In 2011, while studying abroad, I was introduced to Super Sentai. I became interested in how perceptions of Japanese and American audiences differ when it comes to Super Sentai and Power Rangers.

Research Questions

1. How does the popularity of Super Sentai and Power Rangers differ among Japanese and American audiences? What makes Super Sentai appeal to their Japanese and American audiences?

2. To what extent does age influence the appeal of Super Sentai and Power Rangers?

3. What are the similarities and differences in how Super Sentai and Power Rangers are marketed in Japan vs. U.S.?

What gender roles are shown and how are they perceived by their Japanese and American audiences?

Research Background Outline

1. Introduction 2. Background of Super Sentai and Power Rangers. 3. The inspiration for Super Sentai. 4. How Super Sentai reflects Japanese culture. 5. Why it was adapted for American audiences. 6. Weekly viewing statistics in Japan and America.

Introduction

1. Super Sentai

Japanese Superhero T.V. Show Utilizes group dynamics (Usually 5 member teams)

2. Power Rangers

American adaptation of Super Sentai

What is Super Sentai?

Children's Super Hero T.V. Show Every Sunday morning for 30 min. Produced by Toei Co., Ltd. First series to use Super Sentai name: Battle Fever J on Feb.

3, 1979 Currently running 37th series: Jyuden Sentai Kyoryuger

1st

37th

What is Power Rangers?

American adaptation of Super Sentai Every Saturday Afternoon for 30 minutes Produced by SCG (Saban Capital Group)

Mighty Morphin Power Rangers- Aug. 28, 1993

Adapted from 16th Super Sentai Series

Currently - 19th series Power Rangers Megaforce

1st

19th

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