Business Plan



Business PlanDraft2/10/2010Table of Contents TOC \o "1-3" \h \z \u EXECUTIVE SUMMARY PAGEREF _Toc253519248 \h 4Mission Statement PAGEREF _Toc253519249 \h 4Goal PAGEREF _Toc253519250 \h 4Products PAGEREF _Toc253519251 \h 4Item schedule/timetable PAGEREF _Toc253519252 \h 4Target Markets PAGEREF _Toc253519253 \h 4Competition PAGEREF _Toc253519254 \h 4Market Strategies PAGEREF _Toc253519255 \h 4Unique Advantages PAGEREF _Toc253519256 \h 5Financial Requirements PAGEREF _Toc253519257 \h 5Payback Period PAGEREF _Toc253519258 \h 5Projected Estimated Earnings PAGEREF _Toc253519259 \h 5INTRODUCTION PAGEREF _Toc253519260 \h 5Environmentalism both in the UC and globally is gaining momentum….. PAGEREF _Toc253519261 \h 5The time is ripe for the globalization of Green Technology… PAGEREF _Toc253519262 \h 5Going Green Savings is well poised to complete in the green technology market… PAGEREF _Toc253519263 \h 6VISION PAGEREF _Toc253519264 \h 6MISSION PAGEREF _Toc253519265 \h 6CORE VALUES PAGEREF _Toc253519266 \h 6VALUE PROPOSITIONS PAGEREF _Toc253519267 \h 6STRATEGIC GOALS PAGEREF _Toc253519268 \h 6BUSINESS MODEL PAGEREF _Toc253519269 \h 7TECHNOLOGY – OVERVIEW PAGEREF _Toc253519270 \h 74.1 Mine Safety Systems PAGEREF _Toc253519271 \h 74.2Hydrogen Detector PAGEREF _Toc253519272 \h 84.3Fuel Treatment Device PAGEREF _Toc253519273 \h 84.4Algae/Mold Inhibitor PAGEREF _Toc253519274 \h 84.5Air Purification PAGEREF _Toc253519275 \h 8MINE SAFETY ANALYSIS PAGEREF _Toc253519276 \h 9Competitive Landscape PAGEREF _Toc253519277 \h 9Critical Success Factors PAGEREF _Toc253519278 \h 10Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis PAGEREF _Toc253519279 \h 10Manufacturing PAGEREF _Toc253519280 \h 10Sales and Marketing PAGEREF _Toc253519281 \h 10Hydrogen Detector PAGEREF _Toc253519282 \h 11Hydrogen Economy PAGEREF _Toc253519283 \h 11Current Hydrogen Market PAGEREF _Toc253519284 \h 12Current Hydrogen Market PAGEREF _Toc253519285 \h 12Competitive Landscape PAGEREF _Toc253519286 \h 13SWOT Analysis PAGEREF _Toc253519287 \h 13Manufacturing PAGEREF _Toc253519288 \h 14Sales and Marketing PAGEREF _Toc253519289 \h 14Distribution Plan PAGEREF _Toc253519290 \h 14Critical Success Factors PAGEREF _Toc253519291 \h 14FUEL DEVICE PAGEREF _Toc253519292 \h 14Competitive Landscape PAGEREF _Toc253519293 \h 15SWOT PAGEREF _Toc253519294 \h 16Distribution Plan PAGEREF _Toc253519295 \h 17Sales and Marketing PAGEREF _Toc253519296 \h 18Manufacturing PAGEREF _Toc253519297 \h 19Critical Success Factors PAGEREF _Toc253519298 \h 19ALGAE MOLD INHIBITOR PAGEREF _Toc253519299 \h 19Patents PAGEREF _Toc253519300 \h 19Competitive Landscape PAGEREF _Toc253519301 \h 20SWOT PAGEREF _Toc253519302 \h 20Distributing Plan PAGEREF _Toc253519303 \h 20Sales and Marketing PAGEREF _Toc253519304 \h 20Manufacturing PAGEREF _Toc253519305 \h 21Critical Success Factors PAGEREF _Toc253519306 \h 21AIR PURIFICATION PAGEREF _Toc253519307 \h 21Technology Details PAGEREF _Toc253519308 \h 21Competitive Landscape PAGEREF _Toc253519309 \h 22SWOT PAGEREF _Toc253519310 \h 22Distribution Plan PAGEREF _Toc253519311 \h 23Sales and Marketing PAGEREF _Toc253519312 \h 23Manufacturing PAGEREF _Toc253519313 \h 23Critical Success Factors PAGEREF _Toc253519314 \h 23MANAGEMENT PAGEREF _Toc253519315 \h 24PROJECTIONS PAGEREF _Toc253519316 \h 24Consolidated Financial Projections – all divisions included PAGEREF _Toc253519317 \h 24Mine Safety System PAGEREF _Toc253519318 \h 24Hydrogen Detector System PAGEREF _Toc253519319 \h 25Fuel Device PAGEREF _Toc253519320 \h 25Indoor Air Purification – HVAC units PAGEREF _Toc253519321 \h 25Portable Air Purification Unit PAGEREF _Toc253519322 \h 26Mold – Algae PAGEREF _Toc253519323 \h 26Hydrogen Fuel Device PAGEREF _Toc253519324 \h 26ASSUMPTIONS PAGEREF _Toc253519325 \h 27Executive Summary Going Green Savings, Inc.EXECUTIVE SUMMARYMission StatementProvide series of environmental solutions to increase the quality of indoor air, atmosphere, energy efficiency and savings, increase the operating and efficiency life of machinery and equipment, eliminate soil and water contamination and increase the world’s drinking water supply.GoalProvide centralized holding company with eventual public subsidiaries Attain Fortune 500 ranking by year five40 percent minimum net income margins on all companiesGlobal company recognized for progress, integrity, environmental impact, innovation, success and contribution to industry and societyProductsMine safety systems, hydrogen detection safety units, algae mold inhibitor systems, engine fuel contaminant reduction/elimination systems, HVAC and portable air purification systems, white roof energy systems and finally the “healthy home”Item schedule/timetableMine safety system hydrogen detector, one to three mold products and one to two fuel products and one HVAC or portable purification unit to be introduced into the market during year 2010 and the balance in 2011Target Markets2,500 mines in the United States and 30,000 globallyNASA, De Wal, 3M ammonia plants or refineries****Every building/home subject to mold, algae and mold spores Every engine/vehicle, sea vessel, ****engine globallyEvery HVAC equipped building, every occupied indoor space used by workers or inhabitantsCompetitionExists in every technology and ****field whether real or perceived.Market StrategiesMake allies by positioning home products to become a value added to most who would otherwise by competitorsContinue research and development and patent reinforcement to the 40 patents and licenses that create the “disruptive technology” advantage we currently hold in several industriesDemonstrate and prove client savings by going greenContinue global center of influence that favors continued networking and partnership with business opportunities to create a win-win situation and solutionUnique AdvantagesEntrepreneurial, dynamic, fast moving, low overhead, world class patents reinforced by clusters of patentsFulbright Jaworski, top 25 law firm, number one in successful litigationPassionate team committed to winningFinancial Requirements$5,000,000 to $25,000,000 non-recourse seven year amortization or balloon repaymentPayback PeriodThree to four yearsProjected Estimated EarningsYear one- $4,800,000Year two-$24,000,000Year three-$34,000,000Year four-$43,000,000Year five-$57,000,000INTRODUCTIONEnvironmentalism both in the UC and globally is gaining momentum…..An increasing number of governments around the world and participating in the Global Warming Conferences.The United States is starting to take action. Leading by example, President Obama signed an Executive Order in November 2009 setting sustainability goals for Federal agencies. The EO requires agencies to meet a number of energy, water, and waste reduction targets, including the following:30% reduction in vehicle fleet petroleum use by 2020;26% improvement in water efficiency by 2020;50% recycling and waste diversion by 2015;95% of all applicable contracts will meet sustainability requirements;In February 2008, PricewaterhouseCoopers conducted a study illustrating how the green movement offers significant market opportunities for the technology sector.“The growing demand for environmental products and services could translate into one of the biggest new markets in recent memory,” said Bill Cobourn, Global & U.S. Technology Leader and Partner, PricewaterhouseCoopers. “Technology companies can exploit this opportunity to drive growth, but they must ensure their green initiatives are in line with their business strategy”.The time is ripe for the globalization of Green Technology…The movement is also consumer-driven.NEED TO OBTAIN AN COPY OF THE FIGURE 2….by the Hartman Group 2007Going Green Savings is well poised to complete in the green technology market…Going Green Savings and its affiliated companies and principals have been involved in the “green movement” since the mid 1990’s, specifically in the areas of energy reduction systems, water purification systems, water recycling for food processing, indoor air purification, soil remediation, and emissions reduction systems.Today, GGS has attracted a strong management team, has secured exclusive rights to disruptive green technologies and has entered into a strategic partnership with UCF and Dr. Ali Raissi.VISION GGS recognizes that the Earth has finite resources and limited self-healing capacity. GGS envisions a healthy and sustainable world where humans thrive without depleting natural resources or causing ecological imbalance. In this world every member, organization and community of our global ecosystem is actively participating in energy and resource conservation, in pollution reduction and prevention and, in the perseveration of human and environmental health. MISSION GGS mission is to be a global leader in the research, development and delivery of disruptive green clean technologies that serve to catalyze energy and resource conservation, pollution reduction and elimination and enhance human and environmental health. CORE VALUESImpact – (Environmental, Safety)IntegritySuperior, Disruptive Green TechnologyTeam ApproachContribution to SocietyCharitable works worldwideVALUE PROPOSITIONSTransparent and truthfulEnvironmental consequences on every actionTeam buildingPassion for fulfilling our missionNo debt and no personal guaranteesCreate win-win situation in every dealAvoid business opportunities that do not contribute to health, safety and environmental impactOutsourcing all manufacturingProvide team with opportunity to contribute to build security and wealth for themProvide long-term equity growth for shareholdersSTRATEGIC GOALSImpact(Environmental, Safety)IntegritySuperior & Disruptive TechnologyTeam ApproachBUSINESS MODELCENTRALIZED MANAGEMENTTECHNOLOGY – OVERVIEWOverview of Exclusive, Commercial Ready TechnologiesThe following technologies containing over 40 patents covered in several worldwide exclusive patents to our company, are intended to form part of the Company’s proprietary portfolio of green/clean technologies and are described in order of their market readiness.4.1 Mine Safety SystemsThis technology is a broad-based system including a number of patented components that are ready for commercialization abroad and will be ready for commercialization in the United States for sale to mine owners in 30 days on or about March 15, 2010. The system consists of a satellite-based wireless communications, video, monitoring, various gas sensors capability, alarm system, software system and tracking system to constantly alert the mine field office of excessive gases beginning to accumulate in mine shafts and to provide search and rescue should an accident occur and minors be cut off from exit from the mines.The mine safety system was developed in response to the Minors’ Safety Act of 2009 passed by congress and including specific requirements of a wireless system including other specified components. Mine engineers in several companies attempted to build a system. NIOSH was the governmental agency organized to test for compliance and the governmental qualified system available June 2009 with an effective date for mine order compliance for fulfilling the plan/installation of a qualified mine safety system by December 2009. Architron/Packets “IP mine combination of patent test provided the base for providing a comprehensive system that has all but one component MSHA certified that will be certified by March 15 meaning that this company will have the first total systems in compliance with the minor’s act.4.2Hydrogen DetectorThis technology is ready for commercialization but subject to business opportunity decisions. The hydrogen gas detector system consists of a reversible pigment, which changes from light beige to blue when exposed to hydrogen, and back to light beige when exposed to atmospheric oxygen. The sensitivity of the pigment can be tailored to its application by altering its exposure to gas, through the incorporation of one or more additives or polymers. It functions at a range of temperatures, even as low as – 40 degrees Celsius.The hydrogen detector was developed by the Advanced Energy Research Division (AERD) of University of Central Florida, headed by its Director, Dr. Ali Raissi. ARED, under the leadership of Dr. Ali Raissi, consists of a highly experienced team of 20 full-time PhD researchers. The institute is also supported by graduate students and staff. Over the past ten years AERD has obtained over $130 million in grants and funds to research and develop cutting edge technology in the areas of indoor air contamination elimination, alternative fuels, and hydrogen research, AERD is the largest state funded institute of its type in the field of science and technology within the United States.Dr. Raissi is a shareholder of the Company. The hydrogen detector research project was initiated as a result of NASA’s need to decrease the risk of hydrogen released n spacecrafts, which can cause explosions and lead to astronaut fatalities. Dr. Raissi’s AERD institute developed the technology after years of funding and research. Both AERD and NASA tested the technology in a variety of outdoor weather conditions for endurance, reliability and retention of performance.4.3Fuel Treatment DeviceThe fuel treatment device technology is ready for commercialization. It is a patent-pending solid-state nanotechnology which works at the quantum physics level of molecules, atoms and electrons at a scale of 100mm and less. This technology reduces fuel contaminants and toxic emissions. The device can be adjusted to fit any fuel line and fuel pipe circumference. No substance is added to the fuel in order to operate the external fuel device.The suggested results from the Highway Fuel Economy Test (HFET) – Environmental Protection Agency (EPA) testing on a lightweight vehicle are: Table 1: Projected Certified HFET Testing ResultsTotalHydrocarbon(THC)CarbonMonoxide(CO)NitrogenOxides(NOx)CarbonDioxide(CO2)Non-MethaneHydrocarbons(NMHC)FuelEconomy(FE)-45%-37%-80%-3%-50%+5%4.4Algae/Mold InhibitorThis technology is ready for commercialization. The algae/mold inhibitor is a mixture of several inexpensive cleaning mixtures consisting of photoactive agents such as titanium dioxide (TiO2) and tungsten oxide (WO3) along with various mixing agents with co-catalysts. The mixture can be applied externally to almost any surface or it can be added as an ingredient to a variety of substances, such as nontoxic paint. The applications of this technology are very broad – ranging from marine vessels to construction materials.4.5Air PurificationVarious technologies relating to air purification are in their final stages of testing. The technologies are the product of years of research and development completed by Advanced Energy Research Division (AERD) and a number of air purification patents are owned by the University of Central Florida (UCF). Over 20 patents have been issued and each of them represents significant advances in the process of eliminating or reducing air borne contaminants. Entities that have funded AERD and Dr. Raissi’s multimillion-dollar projects include the Department of Defense, Department of Energy and NASA. Leading areas for potential applications of the air purification technologies include:HVACPortable UnitIndustrial UseMINE SAFETY ANALYSISThe Mine Safety Act was passed by congress to improve safety in mines in America and attempt to lessen the occurrence of explosions in mine due to accumulation of various gases without detection. The act also was called for tracking and locating and communicating and visualizing or seeing minors trapped in mine accidents so as to accelerate effective rescues efforts at the earliest time after an accident.The company has an exclusive worldwide contract with Architron to purchase the total system from them for resale to the mine owners worldwide. Architron has exclusive contractors with companies that own some of the patents and manufacture some components while Architron owns some patents and manufactures and assembles these various components from various suppliers to build the final product.Target market for the total system includes 2,500 mines in the United States of America, surface mines and subsurface mines each with an average of 10 miles of mineshafts varying from honeycomb structures to lineal arms of mineshafts. In addition there are about 30,000 mines in other parts of the world with although not required to meet the strict standards of the United States Mine Safety Act will do so due to several factors; threat of boycott and having some mines in America. China for example has had 1,000 to 3,000 mineworker deaths per month in the past actually to the present time. Now China has established a minor safety act in its own NIOSH, MSHA certification system which is equal to the strict requirements set by the United States Congress law and by agencies for research and development and certification in the United petitive LandscapeThere are a number of companies that have developed systems and made them available to NIOSH for research and development operation and testing. Most of the systems have failed but several have been approved and made available to mine owners. Multiple mine owners like Peabody, Northern Light, and Matrix Coal are entering purchase orders for a portion of their mines with the objective for test installation and there complete installation in all mines if the first set of installed units proves to be satisfactory. According to NIOSH no system is 100 percent compliant with the Minors Safety Act. Once Architron receives the final component MSHA certification on the 24-volt – 96-hour battery inclusion in the MSHA certified “explosion-proof box” it will have the first system that will be 100 percent complaint with the act. The test will be to ensure the battery unit does not heat up the explosion-proof 4-inch-thick MSHA tested and certified box to the point of ****meeting gas inside the mineshaft thus creating a potential for gas explosion. The test time for certification is estimated to be 30 to 45 days after February 5, 2010.Critical Success FactorsFully utilize the credibility and track record Architron and I**** have established with NIOSH, MSHA and mine owners. Fully utilize the credibility and trust with mine owners developed by Mr. Don Quitter and his training and education programs which have been adopted by a broad base of American mine owners and their safety directors.Fully utilize the relations of our internal sales team with the mining companies that have strong ties.Fully utilize the connections to China to make a market in the many thousands of mines in China.Fully utilize the training support available from the UCF incubator and venture labs in helping refine a marketing – sales approach especially with sales science provided by Mr. Frank Wall.Strengths, Weaknesses, Opportunities and Threats (SWOT) AnalysisAll components of Architron, I Packets of Canada and other components in the system are MSHA certified except one which is in the process and scheduled to be approved within 45 days. The system provides tracking to within 10 feet of minors’ trapped location.Lead congressmen from the mine states that is Kentucky, West Virginia, Pennsylvania and other states are favorably impressed and are keenly interested in mine owners knowing of our system. Several of our salespersons are well connected to several international mine owners that collectively have over 200 mines worldwide who will be receiving our presentation in February 2010.The power behind the President of China has indicated a willingness to discuss a joint venture for installation of our mine system throughout China.We can sell our system in foreign countries today. Our arrangement with Architron giving going green savings a ****position and favorable price gives us the opportunity to subcontract to otherwise competitive firms. Even if we did this we will still receive a gross margin of 35% net income of revenue profits. In addition we will secure service and maintenance contracts which will give us perpetual income at a reasonable rate.Weaknesses: There are only 2,500 mines or 25,000 miles of mineshafts in the United States. There are only 30,000 mines internationally or 300,000 miles of mineshafts worldwide. The rights to public works for Architron needs to be started within three years to replace mine sales that may begin to decline after some period of time.ManufacturingArchitron and I Packets perform all research and development and Architron manufactures all equipment and provides all training to our distribution team.Sales and MarketingThe company has a several-prong approach to effective selling to the mine owners in American and abroad.First some of our internal sales team members are very close to several very large international mine companies. One by family ties and another by training and education company that provides virtual and simulation training to fit the need of mine owners and their various levels of staff such as foremen, workers and safety officers for the various products introduced to mine owners. The collective network of mines in this circle of influence exceeds 200.Second retired congressman close to present congressman in key mine states are on our staff and have introduced our company to both the political influence as well as to the regional hands of AFL-CIO to whom they have long-standing favorable relationships.Third we are working with an international distribution company on a non-exclusive basis headed by Dr. Mark De Mattel with extensive networks and distribution in our target market. Fourth we will be working with a direct contact in an international investment firm with close ties to the power base behind the President’s office in China with the objective to establish a joint venture in a mine safety field that China needs for its mineworkers and has expressed this interest by forming laws as well as organizations to carry out the Mine Safety Act****in America.Hydrogen DetectorHydrogen gas is the primary fuel source of NASA’s space program and is produced in fuel cells that power machinery and automobiles. Hydrogen gas is also an ecologically clean fuel and a possible replacement for fossil fuels. Several global companies are involved in the manufacture, transportation and sale of hydrogen gas, totaling over 41 billion a year in sales.One of the concerns with the manufacture, transportation and storage of hydrogen gas is that it is odorless, colorless and highly flammable and explosive. In addition when hydrogen burns the flame is not visible allowing people to walk right into a hydrogen torch. Hydrogen also has the largest explosive range of any of the hydrocarbon gases (e.g. methane, ethane, propane, butane). Therefore, hydrogen leaks can become a large problem not only for human safety concerns, but also for asset protection/financial reasons.The increasing use and demand for hydrogen gas has created a potential need to quickly and accurately detect low levels of leaking hydrogen in fuel cells and other advanced energy-generating systems in which hydrogen is used as fuel.A robust, simple, easy-to-detect, color changing hydrogen sensor that warns against explosion hazards and gas leaks has been developed by the Advanced Energy Research Division (AERD) of the University of Central Florida. The AERD is headed by its Director, Ali Raissi, PhD.The Hydrogen gas detector system consists of a reversible pigment, which changes from light beige to blue when exposed to hydrogen and back to light beige when exposed to atmospheric oxygen. The sensitivity of the pigment can be tailored to its application by altering its exposure to gas through the incorporation of one or more additives or polymers and functions at a range of temperatures as low as -40 degrees Celsius. The company has entered into an exclusive licensing agreement with University of Central Florida (UCF) for the immediate commercialization of the hydrogen gas detecting sensor. The target market for the hydrogen gas detector sensor includes any entity that manufactures, transports, sells or stores hydrogen gas. The target market will include NASA (it is currently the primary user of this form of fuel) nuclear power stations, hydrogen plants, hydrogen storage systems, and any vehicle or energy-generating system that uses hydrogen as fuel, such as hydrogen fuel cell products.Hydrogen EconomyThe hydrogen economy is a proposal for the distribution of energy using hydrogen. Hydrogen (H2) releases energy when it is combined with oxygen; however in practice, production of hydrogen from water requires more energy than is released when the hydrogen is used as a fuel. Free hydrogen does not occur naturally, and thus it must be generated by electrolysis of water or another method. A reduction in carbon dioxide emission connected with hydrogen fuel is directed achieved only if the energy used to make hydrogen is obtained from non carbon-based sources. Nowadays (2009) the majority of hydrogen produced on earth comes from fossil fuels.In the context of hydrogen economy, hydrogen is thus an energy carrier, not a primary energy source. Nevertheless, controversy over the usefulness of a hydrogen economy has been raised by issues of energy sourcing, including fossil fuel use, climate change, and sustainable energy generation. Also, the net efficiency of hydrogen as an energy carrier is lower than currently used methods, and leads to more energy waste.Proponents of a world-scale hydrogen economy argue that hydrogen can be an environmentally cleaner source of energy to end-users, particularly in transportation applications, without release of pollutants (such as particulate matter) or green house gases at the point of end use. A 2004 analysis asserted that “most of the hydrogen supply chain pathways would release significantly less carbon dioxide into the atmosphere than would gasoline used in hybrid electric vehicles” and that significant reductions in carbon dioxide emissions would be possible if carbon capture or carbon sequestration methods were utilized at the site of energy or hydrogen production.Current Hydrogen MarketHydrogen production is a large and growing industry. Globally, some 50 million metric tons of hydrogen, equal to about 170 million tons of oil equivalent, were produced in 2004. The growth rate is around 10% per year. Within the United States, 2004 production was about 11 million metric tons (MMT), an average power flow of 48 gigawatts. As of 2005, the economy value of all hydrogen produced worldwide is about $135 billion a year.There are two primary uses for hydrogen today. About half is used to produce ammonia (NH3), which is then used directly or indirectly as fertilizer. Because both the world population and the intensive agriculture used to support it are growing, ammonia demand is growing.The other half of current hydrogen production is used to convert heavy petroleum sources into lighter fractions suitable for use as fuels. This process is known as hydrocracking. Hydrocracking represents an even larger growth area, since rising oil prices encourage oil companies to extract poorer source material, such as tar sands and oil shale. The scale economies inherent in large scale oil refining and fertilizer manufacture make possible on-site production and “captive” use. Smaller quantities of “merchant” hydrogen are manufactured and delivered to end users as well.If energy for hydrogen production were available (from wind, solar or nuclear power) use of the substance for hydrocarbon, synfuel production could expand captive use of hydrogen by a fraction of 5 to 10. Present United States use of hydrogen for hydrocracking is roughly 4 million metric tons per year (4 MMT/yr). It is estimated that 37.7 MMt/yr of hydrogen would be sufficient to convert enough domestic coal to liquid fuels to end United States dependence on foreign oil importation, and less than half this figure to end dependence on Middle East oil. Coal liquefaction would present significantly worse emissions of carbon dioxide than does the current system of burning fossil petroleum, but it would eliminate the political and economic vulnerabilities inherent in oil importation.Currently, global hydrogen production is 48% from natural gas, 30% from oil, and 18% from coal; water electrolysis accounts for only 4%. The distribution of production reflects the effects of thermodynamic constraints on economic choices: of the four methods for obtaining hydrogen, partial combustion of natural gas in a NGCC(natural gas combined cycle) power plant offers the most efficient chemical pathway and the greatest off-take of usable heat energy.Current Hydrogen MarketCritics of a hydrogen economy point at the following facts:Hydrogen is not freely availableHydrogen is a gas at most temperatures, and particularly difficult to handleHydrogen is more dangerous than most substances: equipment owned by consumers would have to be checked periodicallyHydrogen production requires resources, and ultimately leads to energy lossHydrogen has been called the least efficient and most expensive possible replacement for gasoline (petrol) in terms of reducing greenhouse gases. A comprehensive study of hydrogen in transportation applications has found that “there are major hurdles on the path to achieving the vision of the hydrogen economy; the path will not be simple or straightforward”. The company has dropped its plans to develop hydrogen cars, stating that “The next major step in Ford’s plan is to increase over time the volume of electrified vehicles”.Recent publicity describing the use of low cost materials and manufacturing processes challenge the popular critique. Hydrogen (renewable hydrogen) can be produced from renewable sources, thus enabling the intermittent and excess power generated to be stored for applications in transport, homes and businesses, thereby making off-grid wind and solar sources petitive LandscapeConventional hydrogen gas leak detectors and sensors fall into one of five categories: catalytic, combustion, electrochemical, semi-conductor-based, thermal conductivity and visual detectors.Current electronic, electrochemical or optical systems are complicated, bulky and expensive devices. Many visual hydrogen detectors are susceptible to environmental effects and may crack, peel or be washed off by rain. Other detectors are complicated to manufacture, and may only be applied to specific substrates such as glass.SWOT Analysis“Strengths, Weakness, Opportunities and Threats (SWOT) Analysis”StrengthsInexpensive and easy to deliver (as compared to alternative technologies)User-friendly – produces an easily noticeable color change. Detector reverts back to original color when hydrogen threat is removed.Reliable as a hydrogen detectorTechnology already is patented – protected intellectual propertyHas no moving parts and is durableEasily applied to a wide range of substrates in many different environments and areasSensor is easy to regenerate and reuseProvides a fast reaction – efficient in detectionWeaknessesLimited marketMost hydrogen is generated from natural gas (75 wt % carbon)The following preliminary SWOT analysis was performed basis the above material:OpportunitiesPartner with bulk gas production companies (Praxair, Linde) as petroleum refineries and chemical plants are increasingly outsourcing their bulk gas requirements (nitrogen, oxygen, hydrogen) and having the gas systems managed by the bulk gas producers. This is a growing market.ThreatsGrowing but limited hydrogen production marketThe hydrogen economy will be eclipsed by power as automobiles convert to battery and plug-in hybrid automobilesManufacturingManufacturing will be outsourced to qualified companies on a bid and quality reliability evaluation.Sales and MarketingThe sales and marketing of the hydrogen detector system will be partially dependent on the outcome of the meeting with UCF/Going Green Savings to be conducted with NASA. The purpose of that meeting will be to determine if UCF/Going Green Savings can license the patent application NASA recently made for a product application “How to Make a Product Market Ready” that is more durable than the existing products. Second, to determine NASA’s intent with De Wal to manufacture this upgrade version of the product. Is it for research and development only or for full world-wide commercialization under terms satisfactory to UCF/Going Green? If we grant De Wal an exclusive license agreement or non-exclusive license limited to field abuse will be a pivotal point. If the license grant is “field abuse only” then Going Green will form distribution and sales to the balance of the worldwide market through our association with our distribution company.Distribution PlanThe Company will work in collaboration with Ali Raissi, PhD, to establish a relationship with NASA and other high profile prospective users of this technology. The sensor will be delivered through user-friendly hydrogen sensing taps that are extremely inexpensive to manufacture. As hydrogen fuel becomes more of a staple in our everyday lives, such a technology will be important and high in demand. Specifically, the Company will be approaching the following entities as part of its marketing and distribution strategy:Hydrogen Producers: Ovonics, Virent Energy Systems, HyDrive, Valence, Ergenics, SHEC-Labs, Air Products, Inc.Fuel Cell Producers: Fuel Cell Energy, Ballard, California Fuel Partnership, FuelCells 2000Hydrogen Storage: HERA, StorHy, Ovonic Hydrogen System, LabTech, PherogenHydrogen Users & Associations: California Hydrogen Highway, American Hydrogen Association, DOE Hydrogen Program, Green Gas, Intergalatic HydrogenSales and Marketing (strategy, costs, financial projections, timelines)Manufacturing (strategy, process, costs, financial projections, timelines)Operations and Administration requirementsCritical Success FactorsFully utilize the credibility and patents from the University of Central Florida and NASA (see report by NASA) to open doors to the producers of hydrogen.FUEL DEVICEThe fuel treatment device is designed to decrease emissions from the tailpipes of cars, SUVs, pick-up trucks, buses, transport trucks, tractors and heavy equipment. The device is ready for immediate commercialization. A patent is pending on the solid state nanotechnology which works at the quantum physics level. The device transfers molecular recognition from the active components of the technology within a solid circuit to imprint information on the fuels passing by it, but without any physical contact with the fuel itself. The process creates a static and dynamic effect, changing the molecular structure of the fuel, which reduces fuel contaminants and toxic emissions. The device can be adjusted to fit any fuel line circumference. No substance is added to the fuel for the external fuel device to work.According to the EPA website, Selective Catalytic Reduction (SCR) units and Diesel Exhaust Fluids represent the most significant new products to be introduced into the trucking industry’s emissions reduction market in 2010. (DEF is a liquid additive required for the SCR units.) The SCR systems will be competitive to our emissions device. SCR unit cost about $1,000.00 and lasts for 100,000 miles in a tractor-trailer before the gas and diesel emission device needs to be replaced. Since trucks travel 200,000 miles or more each year, this will be at least $2,000.00 per year for replacing the device. The DEF is a fuel additive that needs to be added every 6,000 miles. It costs approximately $3.00 per gallon and 3 gallons are necessary to make the SCR unit effective. The SCR unit and DEF additive costs a total approximately $4,000.00 per year for the average tractor-trailer. There are about 1,800 tractor-trailer fuel centers around the country preparing to provide multi-gallon containers of DEF for sale.Going Green Savings, Inc. *”GGS” has consulted with Ed Ponagai, senior engineer of California Engineering Emissions (CEE). An EPA authorized lab. Mr. Ponagai, GGS’s emissions device should be accepted by the market as a much better alternative to the SCR/DEF products. Firms such as Navistar (formerly International Harvester) are spending millions of dollars trying to position themselves in the engine emissions industry and gain a good market share, but they cannot compete effectively with SCR/DEF. GGS is studying the merits of forming a strategic alliance with Navistar.According to leading experts, there are several alternate devices and fuel blends that have exhibited some potential, but none that have achieved standard use. The Company intends to develop an economical alternative to the SCR/DEF system. According to leading experts, there are several alternate devices and fuel blends that have exhibited some potential, but none that have achieved standard use. The Company intends to develop an effective emissions reducing product that is more economical for tractor/trailer users and fleet owners than the SCF/DEF systems.Major U.S. cities are under pressure to lower smog emission levels or run the risk of losing federal highway funding. The revenue making potential, as well as the positive environmental impact of this one technology alone is petitive LandscapeEngine, generator and vehicle manufacturers, as well as individuals and entities that already own vehicles, currently have a variety of “clean fuel” choices when trying to reduce toxic emissions. The current “clean” fuel sources available to consumers and manufacturers alike are:HybridsElectric Powered“Dry” Natural GasFuel CellsBio-dieselHydrogen PoweredAll of these solutions are expensive. Some of them create emissions while others reduce emissions to various levels. Some salient facts regarding the alternatives to the Company’s solid emissions device are:Hybrids – Hybrids costs thousands of dollars more than an equivalent gasoline powered vehicle. In many cases, hybrids do not do much to decrease toxic emissions.Electric Cars – Electric cars are powered by batteries and face several challenges. The batteries are excessively heavy, extremely expensive, and provide short travel distances before having to be recharged. Recharging the batteries creates substantial demand for electricity, which is generally fossil-fuel powered, hydroelectric powered, or nuclear powered. The materials are expensive that are required to retrofit, or practically rebuild, the vehicle to make it electric powered.Natural Gas – Natural gas consists of methane and hydrocarbon gases. These gases require the excessive expense of reinforced fuel tanks. Pumps may be installed at home, but the natural gas installation is expensive. Natural gas is available in a very limited number of fuel stations. Although natural gas reduces emissions, it requires eliminating a large part of the truck and interior vehicle space and costs an estimated $5,000 to retrofit. Natural gas, like crude, is a limited supply product.Fuel Cell – Fuel cell technology has already cost the United States $1 billion of taxpayers’ money in research and development. It can reduce toxic emissions 20-60%. Parts required for a fuel cell vehicle are very expensive. A hydrogen conversion change still requires the use of fossil fuel to power. A major obstacle is that there is no method of distribution or storage infrastructure in the United States. It is estimated that the cost could be over 100 billion US dollars to build the initial infrastructure. There are major safety issues in the use of hydrogen and it may not be feasible once research and development is completed. Most scientists like Dr. Ali Raissi predict that it will take several more years for research and development to be completed.Bio-diesel – Bio-diesel is derived from biological ingredients, like corn or soybeans and is mixed with standard diesel to provide an alternative fuel. The biodiesel product is renewable, non-toxic, and requires little engine modification, but has some disadvantages. These disadvantages include emissions of NOx (smog emissions), solvent behavior, rubber component break down, and a required fuel pump change. There is a substantial barrier due to a lack of availability and the amount of this product that can be produced. An increase in soybean and corn production for this type of fuel will create harsh damage to topsoil and decrease the soil’s capacity to meet demand.Hydrogen – It will take some twenty years to determine if the challenges facing the use of hydrogen can be overcome. Electrolysis of water, reform of fossil fuels, electric generation and the need to develop massive infrastructure in every city for hydrogen storage and distribution, are just some of the barriers to this product becoming a viable energy alternative. The production of hydrogen creates carbon dioxide, a pollutant. Hydrogen will result in poor efficiency, no better than gasoline powered engines.SWOTBio-diesel – Bio-diesel is derived from biological ingredients, like corn or soybeans and is mixed with standard diesel to provide an alternative fuel. The biodiesel product is renewable, non-toxic, and requires little engine modification, but has some disadvantages. These disadvantages include emissions of NOx (smog emissions), solvent behavior, rubber component break down, and a required fuel pump change. There is a substantial barrier due to a lack of availability and the amount of this product that can be produced. An increase in soybean and corn production for this type of fuel will create harsh damage to topsoil and decrease the soil’s capacity to meet demand.Hydrogen – It will take some twenty years to determine if the challenges facing the use of hydrogen can be overcome. Electrolysis of water, reform of fossil fuels, electric generation and the need to develop massive infrastructure in every city for hydrogen storage and distribution, are just some of the barriers to this product becoming a viable energy alternative. The production of hydrogen creates carbon dioxide, a pollutant. Hydrogen will result in poor efficiency, no better than gasoline powered engines.StrengthsThe emissions device is designed to easily fit onto cars and trucks without any changes in equipment or to the engine itselfThe product fits around the fuel line anywhere along the fuel line, from the gasoline tank to just before where the fuel enters the engine. It is easy to clasp and remove in case of replacement.The unit weights approximately 8 ounces and fits in a small marketing package and is easily stored on shelves for sale in big box stores, auto supply equipment and parts stores, and for sale in new and used automobile dealershipsProduct models can be manufactured to fit any engine application, thus making cost of goods a minor item. According to preliminary quotes from prospective manufacturers, cost of should represent approximately 2% of the sales price.CEE-EPA authorized engineering firms have registered test results using EPA gas light weight vehicle results.WeaknessesNo patent(s)No EPA and CEE testing results. EPA and CEE need to complete two diesel engine tests and then forward gas light weight vehicles and diesel heavy truck tests to EPA to petition EPA to do the same tests and register the results on the EPA website. This is a 60 to 90 day process.OpportunitiesFurther R&D will establish the potential of modifying the solid emissions devices for broader applications. Should the R&D prove successful and commercially viable, it will cover the balance of engine powered equipment and vehicles such as pleasure boats, yachts, cruise ships, transport ships, oil tankers, military, government and commercially owned aircraft engines for both private and commercial airlines, and coal and natural gas power plants.Marine – Marine vessels, ranging from small pleasure boats to ocean-going vessels like cruise ships, transport ships and military vessels, emit more toxic emissions into the atmosphere than do all the hundreds of thousands of large land vehicles combined. There are thousands of pleasure boats, over 30,000 cargo carrying ships, over 300 cruise ships, over 4,000 tankers and nearly 5,000 container ships in the world fleet, and over 1,000 new ships are in various stages of completion, according to the “Maritime Reporter”. There is significant pressure from the International Maritime Association, EPA and other entities for marine vessels to reduce emissions. The Company, in collaboration with the inventor, is planning to begin R&D so that the solid state device can be tested on a variety of marine vessels, from private yachts to cruise ships, to determine its efficiency in emissions reduction while determining its commercial market potential.Air Transport – The Director of Jet Engine Emission Reductions at Boeing has informed the Company that he has an interest in testing our device once it has demonstrated positive results. Boeing is under pressure, as are all commercial airlines as well as aircraft manufacturers, to reduce the contaminants generated by aircraft engines.During commercialization of the fuel treatment device, the Company plans to develop and test prototypes in a variety of industries. Boeing, for example, may serve as a pilot test for all aircraft manufacturers. The Company intends to have similar pilot tests with coal and power plants. Each successful test will result in the formation of a new marketing and distribution company responsible for the distribution of the specific application of each device.Regulation – There is a federal mandate for metropolitan areas to reduce their smog (vehicle emissions) by 2010 or possibly lose their federal highway funding allocations. Major cities across the country have been officially notified by the EPA that smog levels exceed federal standards and unless they are lowered, 2010 federal highway funding allocations will be cancelled. Cities such as Dallas, Houston, Los Angeles, and New York are in jeopardy of losing funding across the country.ThreatsThe lack of multiple patent protections provides an opportunity for competitors to get around the patent. The 60 to 90 day delay until EPA testing and registration of the results will slowdown international credibility and sales. The Carbon Air Quality Resource Board document will enable us t sell in the United States immediately. Distribution PlanCalifornia Environmental Engineering the EPA-authorized testing facility in California and Michigan for our unit is very interested in a contract with our company to introduce our contract and its various test results to all of their vehicle and engine companies that they test for on a worldwide basis.They will also introduce our products and test results to the major distribution firms that provide new products to all automobiles, truck, heavy equipment, tractor, farm, industrial, governmental and military equipment across America and to their counterparts throughout the world.The Company has already had discussions with major new and used multiple location dealerships and have taken into consideration their recommended plan which was to introduce a fuel device while writing up the finance/purchase papers. They propose to sell the unit for $299.00 on the basis that it would return investment within a year and would lower all tailpipe emissions making the owner a contributor to the environment. They would also then receive a special rear bumper decal and free installation. The dealer will retain $75.00 and remit $224.00 to **** our manufacturing cost estimate from United States firms varies from $5.00 to $10.00 per unit on volume orders thus providing a gross market of 22 to 44 times our net sale price.Our Company has a standing order from the State of Arkansas that demonstrates our gas and diesel units and has stated that upon success they will use their best efforts to arrange a meeting with the top officials with trucking transport companies such as Wal-Mart, Tyson, J.D. Hunt and other trucking companies in Arkansas to enable us to demonstrate the fleet truck diesel savings lower emissions to meet state needs. A truck diesel unit will sell for between $1,000.00 and $2,000.00 a favorable comparison of the cost replacement and inconvenience of the SCR/DEF unit. Company bids for manufacturing are $10.00 to $20.00 for the truck unit giving us a gross margin of anywhere from $1,400.oo to $2,400.00 and a markup over 100 times the sale price. Sales and MarketingThe Company plans to begn with marketing its emissions device products to engine, equipment and vehicle/transportation manufacturers as well as to consumers and industries for retrofitting. Target markets encompass all road vehicles and stationary engines. Gas, diesel, ethanol, propane or hybrid engines are included.Target types of engines for device installations include:4-cylinder6-cylinder8-cylinder10-cylinderBus engines15 liter engines for 18 wheeler trucksTractor enginesStationary enginesDevelop working relationships, joint ventures, licensing, and distribution rights to as many large marketing outlets as possible. Potential outlets include, but are not limited to: Wal-Mart, Sears, O’Reilly’s, Jiffy Lube, Midas Muffler.Supply companies that sell products to ships and vessels – firms like Fuel Systems, Inc., Erickson and Rolls Royce. Countries that have stricter environmental laws than that of the United States.Trucking firms constitute a specific focus as there is great immediate demand for technology that reduces emissions. According to data received from UPS, there are approximately 200,000 heavy-duty trucks on the road in the United States at any point in time. The majority of the trucks are owned by fleet operators. The major fleet operators include:Federal ExpressUnited Parcel ServiceJ.B. HuntCFIMarten TransportationSwiftWernerEnglandPrideSchneiderUS XpressManufacturingThe Company plan to develop molds, prototypes, engineering drawings and specifications to provide further information to manufacturers who we have had initial discussions with will enable them to give us bids for contracts for manufacturing our units.Critical Success FactorsThe critical success factors are as follows:Obtain patent protectionDevelop certified testingObtain EPA registration on all existing engine sizes and fuel typesComplete pilot tests with industry leadersDevelop working relationships, joint ventures, licensi8ng, and distribution rights to as many large marketing outlets as possibleALGAE MOLD INHIBITORIt is estimated that property damage and devaluation due to mold contamination exceeds $3 billion per year. Accordingly, builders and property owners are seeking effective solutions to protect their investment from damage. To address these concerns, new biostatic antimicrobial technologies are being deployed to combat mold contamination.Mold and algae contamination has become one of the hottest topics among builders, property owners, restoration companies, boating manufacturers, insurance companies and personal injury lawyers. According to the Insurance Information Institute, mold and algae related insurance claims have become a multibillion dollar challenge for the insurance industry, and warranty costs relating to mold claims continue to grow.For personal injury lawyers, mold is considered the hottest environmental issue since asbestos. For health care professionals, the effects of mold exposure range from no reaction to life-threatening conditions. In response, insurers are limited or eliminating mold coverage, builders are facing increasing costs associated with litigation, and homeowners are caught in the middle with only limited recourse. This technology is ready for commercialization. The Company is entering into an exclusive licensing agreement with UCF to market and distribute the algae-mold inhibitor.PatentsThe University of Central Florida’s Advanced Energy Research Division (ARED) has registered a number of patents through UCF that inhibit mold and algae.The patents are about an inexpensive and easy to use self-cleaning mixture that uses photoactive agents such as titanium dioxide and tungsten oxide, along with mixing the agents with co-catalysts such as carbon, iron, copper and nickel. The mixtures can be used to inhibit various growth organisms such as algae, fungus, bacteria and mold.The agents can be combined together, and/or each agent can be combined with various coatings, such as cement or a polymer binder. The coatings can also be applied to surfaces that are exposed to water such as aquariums, liners on the inner walls of swimming pools, drinking water tanks, and the like. Additionally, the coatings can be used as surfacing agent in contact with water within solar water heaters and piping adjacent to pool pumps. The photoactive agent can be used as a non-toxic algae-retardant marine paint.The mixture can be applied to surfaces such as bathroom fixtures, toilets, bathtubs, sinks, and also used on tiles in kitchens and petitive LandscapeThere are no known competitors with products to eliminate mold and algae from growing on white rubber roofs which growth reduces 35% of energy savings.There are no known competitors with products that:Spray on wood and wood mills to eradicate mold – algae.Add to building paint for exterior or interior that eradicate mold – algae.Add to marine-based paint with Teflon substance to eliminate vessels from accumulating barnacles and to remove mold – algae on a permanent basis.Add to glass to eliminate dirt, scum, watermarks and fog.There are a few consumer products to eliminate mold from shower corners. There are a few consumer products that temporarily clean windshields from watermarks. There are remediation contractors to remove building parts **** and board, cabinets, walls, floors to replace with new materials but no affect on mold spores and at extreme expense. There are chemical treatments that have some positive and negative environmental effects in mold/algae remediation used by renovation contractors.SWOTStrengthsExcellent patent protectionExcellent application for coatings marketPossible incorporation into building materials (Portland cement, wood, tiles, roofing material)Good for new constructionWeaknessesHarder to apply in existing structures for hidden surfacesCost?Heavy metal toxicity testing?ThreatsVery competitive marketCoating companies are very knowledgeable and apply significant R&D in this areaCoatings and construction material companies are conservative and will go slow with new additivesDistributing PlanThe Company is in the process of discussing the distribution of each product with one or more firms that distribute to the niche markets applicable to each product. The Company is in contact with one or more companies on:Pool – spa surface treatmentExisting pool – pool supply and service companiesNew pools – Pool contractorsConcrete companies – provide concrete for pools, walls, walkwaysPaint companies – Buildings and shipsRoofs – Firestone Goodyear roofing contractsArchitects , engineers, LEED/energy savings consultantsSales and MarketingThe current market size is unknown: however the potential market that could benefit from the algae/mold inhibitor is widespread. Given the vast application of this technology, the Company plans to adopt a phased approach to marketing. Initially, building and paint manufacturers, property owners, building supply stores, swimming pool owners, and the marine and boating industry will be targeted. As a second phase, airline, auto, truck manufacturers and governmental agencies will be contacted for bridges, tunnels and highways.New and Existing Commercial Buildings, Warehouses, Storage Facilities, Industrial Plants, Residential Buildings, Hospitals, Restaurants, Nursing Homes, Offices – Competitive products are mostly janitorial, cleansing products.New construction materials – ( i.e. tiles, wood beams, sheet rock, roofing materials, wallpaper, concrete) that are manufactured with the algai-mold inhibitor will eliminate and prevent mold and mold spores.Marine vessels – applied to the interior and exterior of vessels via paint that contains the algae-mold inhibitor will result in lower maintenance costs and increased energy efficiency.Tunnels, Bridges, Parking Garage Surfaces, and Subways – currently the available remedies include power washing and chemical treatments. Frequently, chemical treatments required are controversial as they can be toxic and often they are not long lasting, requiring constant treatment. ManufacturingManufacturing will be outsourced to qualified companies on a bid and quality reliability evaluation.Critical Success FactorsFunding development testing for coatings and new construction materials marketsEstablishing a foothold in the coatings market with a significant manufacturerUsing the coatings market success to fund entry into new construction material marketAIR PURIFICATIONFor many decades the American Lung Association, EPA and medical research universities have been concerned with indoor air contamination for containing many times the toxic contaminants as outdoor air. Many sources are revealing that the indoor air environment is up to 100 times more toxic in various contaminants when compared to outdoor air. Research done by various universities like the University of Central Florida and state health agencies in Texas and other states indicate there are over 300 indoor air contaminants to be concerned with that have an adverse affect on human health. The World Health Organization has issued statements that indoor workers’ lives are shortened by 10% due to constantly breathing contaminated indoor panies like Carrier (subsidiary of United Technologies), Trane, and Johnson Controls have invested millions of dollars and purchase various products to attempt to improve indoor air quality. Ventilation and other physical devices have been incorporated into HVAC systems in an attempt to improve indoor air circulation and outside air intake to exchange with indoor air. Various types of filters (electrostatic) and other devices have been added, creating temporary increments of improvement to indoor air. Removal of contaminants includes the drawing of air through various filter media, air ionization systems, gas phase pollutants removed by absorption (charcoal) and chemical reaction methods. These methods and commonly used paper filters or fabric filters, called HEPA and Ultra, have proven to be nominally successful. These removal methods have been used in both HVAC systems and incorporated into portable air cleaners. The existing contaminant removal systems are by and large inadequate as demonstrated by definitive tests and reports conducted by John Hopkins and various health organizations.The chemistry of indoor air quality is complicated due to the immense number of potential contaminants (up to 300) that may be present at some level in any type of building. These contaminants affects all occupants, whether factory workers, workers in chemical plants, workers in food processing plants, workers as well as patients in hospitals, laboratories and nursing homes, office buildings and slaughterhouses, just to name a few. Some leading HVAC system manufacturers have stopped all attempts to creating a more efficacious method for improving indoor air quality. To date their investment in R&D has borne very limited results. This is compounded by the fact that currently there exist no laws requiring a specific standard for indoor air quality.Technology DetailsThe United States government through the Department of Defense and the United States Navy has contracted with the Advanced Energy Research Division (AERD) at the University of Central Florida to fund millions of dollars in R&D in an attempt to remove warfare contaminants required by the government.Dr. Raissi’s team manufactured prototype equipment to eliminate air contaminants and the product is now successfully used by the United States Navy. The science, technology, patents, prototype and equipment belong to the University of Central Florida and they are licensing all 12 patents to Going Green Savings, Inc.One of the greatest challenges in improving the efficacy of HVAC systems has been the desire and drive to create a silver bullet, a “one size fits all” system that treats all air contaminants (e.g. University of Copenhagen approach). According to leading international authorities like Dr. Raissi, this approach is impossible, due to the variety of air contaminants and specific conditions under which they thrive. The scientific method solution to our indoor air quality problems lies in adopting the following methodology, according to Dr. Raissi:Collect samples from each “building-use profile” to determine the scope, type and contaminants in existence and the level of their existence. For example, hospitals are one building-use profile, schools are a second, nursing homes are a third, and slaughterhouses are a fourth and so on and so forth. Each building use, i.e. hospitals, number in the tens of thousands and each building profile of hospitals creates a sizable target market.Test the samples in the device Dr. Raissi has built for the Department of Defense (DOD). Does the device eliminate each of the contaminants or leave some not effectively eliminated to the satisfactory health standard?Add the correct filters, chemicals, etc. to the DOD device and test it again until all contaminants found in that particular building-use profile are eliminated.Design and build a unit that eliminates to the satisfactory level of each contaminant in each building-use profile that is tested through the DOD device.Continue the process until all “building-use profiles” has been tested and assure that there are enough buildings of each type to make the building of the unit commercially petitive LandscapeThere are various products applicable to HVAC systems that enhance the performance and reduce energy use as well as there are various consultants (engineers, architects, energy resellers, LEED consultants, strategies and recommendations that are all available and contribute to the goal of lowering energy use and lowering energy cost. Our air purification system utilizes various technologies in an enclosed unit that fits in the ductwork and about 4 to 6 feet in length that processes continual indoor air through a series of chambers that act on contaminants reduce or eliminate them through each chamber and that move clean air through the process without emitting residuals or residue or radicals. This system will contribute a “value added” to each product system strategy device provided to building owners to further reduce energy costs and to further reduce and/or eliminate various contaminants from the indoor air. This process also provides the basis for a potential increase in savings in addition to whatever advice or other systems can be recommended by people set forth in the first paragraph.SWOTStrengthsExcellent patent protectionExcellent scientific-based process for providing real air purification solutionsWeaknessNo product to sell until 4th quarter of 2010OpportunitiesSound opportunity for teaming with HVAC equipment manufacturers and using the scientific process to help equip air purification units with effective technologies to purify the airThreatsBuyers of HVAC equipment will not want to spend additional monies on air purification equipment unless driven to do so by law or by proven return on investment within a three year periodDistribution PlanThe distribution plan is as follows for each of the several specific HVAC building****purification unit and the portable air-purification units.HVAC SystemsHospitals – Hospital product supply houses and the vendors and consultantsNursing homes – Nursing homes product supply houses and the vendors and consultantsLaboratories – Health safety inspectors client baseOffice building – LEED consultants and energy reseller companies, other consultantsFederal, State and Municipal buildings – Minority contractors and other resellersSchools – Health consultants, HVAC contractorsPortable SystemsResponsible distributors of existing portable units which have been proven to be unsatisfactoryBig-stores and specialty stores providing health productsFranchisees of our CompanyInternet web-based service provided by our CompanySales and MarketingExceed the number of “building profiles” that exist – each with their particular set of contaminants. Over 50 building profiles and this is only a partial list. For example, contaminants found in the Payton Manufacturing Company are different from those found in school buildings. General homes which contain formaldehyde and other kinds of chemicals have very different contaminants than do supermarkets or homes. Solving for contaminants within specific “building profiles” will be much more feasible than attempting to eliminate 300 contaminants.GGS will be developing air purification systems by focusing on contaminants existing within specific “building profiles”. GGS is in the process of conducting market research and collecting “building profile” samples to build a comprehensive database. The Company estimates it will begin testing building profiles in Quarter 1 of 2010 and plans to select the first products to build and market by Quarter 3 2010.The air purifications systems that GGS intends to participate in manufacturing include the following “building profiles”:Portable air purification systems that will render obsolete current air cleaners that have proven ineffective. Currently there exists a tremendous demand for portable air purification systems. Very few that are available today are worthy of purchase.HVAC air purification units for specific building profiles which may include:HospitalsNursing HomesOffice BuildingsHotels and ResortsLater “building profiles” will include a broader base than the above examples (i.e. Industrialuses: factories, manufacturing plants, slaughterhouses, etc)ManufacturingManufacturing will be outsourced to qualified companies on a bid and quality reliability evaluation.Critical Success FactorsStrong tie-in with existing HVAC equipment manufacturersReasonable addition cost for removal of non-regulated air pollutantsMANAGEMENTTitle/FunctionName of IndividualExperience/job requirement ExperienceCEODr. Frank Scott40 years business industryUniversity Professor/AdministrationCEO – two Fortune 100 divisionsCEO – 40 startupsMultiple successesCOOOPENSenior roles COO, CFO, CEO Demonstrated successSeasoned and team playerCFOVeena Carlson20 years accountant, controller Fortune 100 companySeveral startup companiesSales Team DistributionMade Holdings LLCTom HerterMark De MattellVP NFL Players AssociationFormer owner Orlando Football TeamNFL player-based sales teamFranchise distributionDeveloped $500 million ****Distribution companyLegal FranchisesVegard VestadJD, NBACEO largest franchise company in the world Multi-national franchise development for 100 companiesSupport SystemResearch Park Incubator, UCF Venture Lab, UCFIn-depth broad-based consultingPROJECTIONSConsolidated Financial Projections – all divisions includedMine Safety SystemHydrogen Detector SystemFuel Device Indoor Air Purification – HVAC unitsPortable Air Purification UnitMold – AlgaeHydrogen Fuel DeviceASSUMPTIONSThe assumptions that are listed in the following pages represent the foundation of what is used to formulate the financial projections from each activity or technology division listed in this plan.The assumptions and management best guesses are no doubt will vary from actual events on actual revenue, cost, and rate of market absorption that will be recorded over the next five years.Consequently please do not rely on the estimates or our estimates of our financial objections. Instead consult your own advisors, make your own risk assessments and estimates. Then make a prudent and informed decision to invest or not invest in our Company. Variables you need to evaluate for each of our products are:Sales prices, cost of goods, cost of sales, cost of ****administration.Rate of capture of a portion of the market for each product.Rate of protected growth of market share.Ability to attract and keep key management personnel to carry out the plan.Radical changes in the economic condition that may affect this and other companies.PROFORMA INCOME STATEMENT PER UNIT ................
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