Ch01: Overview of Personal Selling - Test Bank

In the context of business-to-business marketing, which of the following is the most important part of marketing communications? a. Advertising b. Sales promotion c. Direct marketing d. Public relations e. Personal selling. ANSWER: e. 4. _____ is a form of personal selling that requires that salespeople earn the c. onfidence. of their customers. and that their selling strategy meets customer ... ................
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