CONTENTS

Resource Acquisition and AI/ocation 50 Coordinating and Timing ofActivities 50 Information Management 51 . Control Phase 51 . Measuring Results 51 Revolving Sponsors a Big Part ofSports 52 Spotlight on Sports Marketing Ethics Move Toward Athletic Reform Long Overdue 56 . Summary 57 Key Terms ·58 Review Questions 58 Exercises 58 ................
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