Amazon WebStore Advantage

[Pages:3]Amazon WebStore Advantage

Amazon has been pioneering the online customer experience since 1995. With Amazon WebStore, your business can leverage Amazon's investment in technology and processes that scale and perform. By taking advantage of WebStore's built-in feature set, you can focus on planning, producing, merchandising, promoting and selling your products. Our secure, reliable platform will give you peace of mind, you'll have access to millions of Amazon customers and we can even pick, pack and ship your products for you--all at an affordable price.

Low cost. Low risk.

Amazon WebStore is a multichannel ecommerce platform hosted by Amazon and powered by the same technology that powers . With Amazon WebStore, you can operate your online business in a secure, reliable and scalable environment--with minimal financial investment. Launching your Amazon WebStore is simple and inexpensive. There's no start-up cost, no hardware to buy, no maintenance fees and no long-term contract.

Scalability without sacrifice

Because Amazon WebStore is built on the Amazon platform, it can handle the volume of a growing business without the usual growing pains. That means that Amazon's tested infrastructure will keep your WebStore up and running, so you can focus on building your business.

Secure and reliable transaction processing

Process payments on your website with the same secure and reliable payments infrastructure that processes hundreds of millions of orders on . Amazon WebStore allows you to offer your customers the checkout experience they know and trust. Customers can create and use an account specific to your site or you can choose to let them use their Amazon credentials each time they purchase from you. Amazon payment processing includes features like real-time calculation of shipping charges and sales tax as well as Amazon's A-to-z Guarantee*, so your customers can buy from you with confidence. And you can reduce bad debt with Amazon's proven fraud detection capabilities, chargeback controls, and risk management processes.

Amazon's full-featured eCommerce platform

When you choose Amazon WebStore, you have the option to integrate our complementary programs. List your products on and sell to tens of millions of shoppers. Use our fulfillment network and let us pick, pack and ship for you. We make it easy for you to offer your customers the Amazon experience.

Access to millions of customers ? Selling on Amazon

In addition to selling your products on your own Amazon WebStore, you can quickly and easily list and sell them on . Selling on Amazon can generate incremental online revenue with a small monthly fee, plus commission fees on items that sell. You'll benefit from our investments in online marketing, Search Engine Optimization (SEO) and traffic generation and put your products in front of tens of millions of Amazon customers who are ready to buy.

You sell it; we ship it ? Fulfillment by Amazon

Amazon has created one of the most advanced fulfillment networks in the world and you can use it to meet delivery promises and build customer loyalty. With Fulfillment by Amazon you store your products in our fulfillment centers, and we pick, pack and ship them for you. Fulfillment by Amazon is available for products listed on your Amazon WebStore as well as products you list on , and when you enroll in Fulfillment by Amazon, your items are eligible for Prime and FREE Super Saver Shipping (for your products listed on ).

Product Benefits

? Launch full-featured website with minimal upfront investment and no long-term contract

? Quickly and cost effectively reach millions of additional customers in a trusted purchasing environment by Selling on Amazon

? Reduce bad debt by securely and reliably processing payments for orders placed on your Amazon WebStore

? Build customer loyalty and satisfaction, and increase sales with Fulfillment by Amazon

Key Features

Secure, reliable and scalable platform ? Hosted by Amazon for scalability, availability and security ? Free ongoing Amazon WebStore feature updates and upgrades ? No up-front investment in hardware or software ? No long term contract commitment ? The Amazon A-to-z Guarantee*

Payment processing and fraud protection ? Built-in Amazon payment processing and fraud protection ? Real-time calculation of shipping charges and sales tax ? Amazon's proven fraud detection capabilities, chargeback controls, and risk management processes

for reduced bad debt

Millions of potential customers with Selling on Amazon (optional) ? No per listing fees with a Pro Merchant Account** ? Amazon investments in online marketing and SEO drives traffic to your products ? Amazon A-to-z Guarantee* helps customers purchase your products with confidence ? Items listed on Amazon are compatible with the Fulfillment by Amazon program ? Seller performance reporting and analytics capabilities provide insight into ordered product sales,

shipped product sales, refunds, customer feedback, and A-to-z Guarantee* claims for your products listed on

Outsourced fulfillment with Fulfillment by Amazon (optional) ? Amazon stores, picks, packs, and ships your products ? Your customers enjoy Amazon Prime and FREE Super Saver Shipping for your products listed on



? Amazon handles customer service and returns for your products listed on ? Intuitive inventory management tools and reporting simplify fulfillment operations ? Improved customer loyalty and satisfaction

* A-to-z Guarantee Amazon's A-to-z Guarantee gives your customers a greater sense of trust and confidence in shopping for products from your WebStore (if you choose Accounts during setup) and on (if you use Selling on Amazon service).

**Pro Merchant Account Pro Merchant Account provides you with the tools and analytics to manage your products on . With a low monthly subscription fee plus selling fees on items that sell, Selling on Amazon is a low-cost, low investment, incremental sales channel.

To sign up or to learn more, please visit us at webstore.

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