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JOB DESCRIPTIONJob Title:Marketing & Creative ManagerDepartment:Marketing & CommunicationsReports To:Head of Marketing & CommunicationsSalary Band & Range:$89,508 - $105,304 (40 hours FTE)Job Purpose:The Marketing & Creative Manager is responsible for leading and delivering all the content, marketing and sponsorship initiatives. They will work with the other functional Managers and Senior Team Members to create effective marketing, creative and sponsorship strategies to support the business from programme level through to corporate level.Date:October 2019Toi Ohomai Institute of Technology Strategic Intent 2017 – 2020Globally education is undergoing disruptive change, driven by technology; learner expectations of employment outcomes; as well as employer & government expectations of relevance and value. Delivery models have changed more in the past 10 years than in the previous 100 years and are expected to change even more rapidly. In this context Toi Ohomai will systematically and continuously adapt to ensure that its education models and practices are relevant; that our technology, systems and processes meets future business needs; that staff capability and culture embraces change; and our physical asset base meets future learning needs, with a specific focus on improving access to education and enabling employment opportunities throughout the Bay of Plenty.Toi Ohomai’s ability to produce the best possible outcomes for our students, communities and business through seamless connectivity with our regional stakeholders, and Iwi in particular, is critical to the social, cultural, environmental and economic wellbeing of the wider Bay of Plenty region.Toi Ohomai Institute of Technology will:We will:have meaningful and effective partnershipsBe a strategic education partner to Iwi, industry and the communities in the region.Recognise Iwi of the region as rights holdersWork collaboratively with other education providers.Work closely with government agencies.deliver tertiary education, research and technology transfer to meet the needs of the region.Ensure that we understand and meet the tertiary education needs of the region.Provide accessible and adaptable pathways for learners.Develop our discipline and research strengths to align with those of the region.Be active in technology transfer and applied research for industry.be innovative and support innovation Create an organisational culture that encourages and supports innovative practice.Develop activities that support new innovators and entrepreneurs in our region.Embrace and share new technologies and practices in education and industry.Build our capability and delivery of STEM subjects and coursesbe learner-centredOffer a range of services to support student success prior to enrolment, during their study and beyond graduation.Tailor our educational delivery to suit the needs of the learners and to enhance their employability.Ensure our campuses, programmes, delivery and support mechanisms engage and support Maori and Pasifika students to achieve success.Create a culturally-safe environment for all learners.be a sustainable organisationEnsure that we are financially responsible and sustainable.Develop revenue streams appropriate to our core purpose.Maintain the highest standards of health and safety for our staff and students.Develop the capability of our staff to meet the future needs of the organisation.Minimise our negative environmental impact.Contribute to the social cohesion of our communities.Resource Management:Financial AuthoritiesStaff Authorities:Budget owner: YesDelegated Financial Authority as per Toi Ohomai’s Delegations Policy: Yes, $10,000Number of Direct Reports: 8 FTENumber of Indirect Reports: 2 FTEResponsible for contract staff, and/or coaching, training of others: YesResponsible for new employee hire: Yes, in conjunction with Head of Marketing & Communications.Toi Ohomaitanga: how we act and behave at Toi Ohomai will be guided by our valuesFunctional Relationships:INTERNALMarketing & Communications teamExecutive Leadership Team Leadership Team Academic TeamAll StaffStudentsEXTERNALMedia placement agencies and partnersSuppliersStrategic partners Business & community sectorsKey CompetenciesThe following list articulates the key competencies that the Marketing & Creative Manager will provide. The delivery of all key competencies should align to the delivery of Toi Ohomai’s Strategic Intent and values.The following list articulates the generic key responsibilities of the role. In addition to these the employee may also be required to undertake reasonable tasks and projects beyond these responsibilities.Key Competencies: Expected Outcomeshave meaningful and effective partnershipsWorks collaboratively with other members of the Marketing and Communications team, as well as relevant staff across the organisation to deliver on key marketing and communication objectives; Provides effective leadership and management of the marketing and creative team;Contributes to the development and delivery of a highly effective marketing and communications team.Support the Head of Marketing & Communications in the implementation of the Sponsorship strategy.Coordinate regular meetings of the Sponsorship Panel, maintaining a sponsorship portfolio and plan.Keep up-to-date budgets, cost analysis and project plans.Work across the institute to develop innovative and aligned sponsorships – ensuring Toi Ohomai is getting maximum value and leveraging opportunities out of each sponsorship relationshipMarketing and Content activities have clear, measurable goals and demonstrate consistent delivery on these objectives;Excellent relationships are developed with external and internal stakeholders;Marketing & Communications team is visible across Toi Ohomai and received positive feedback for their contribution.Toi Ohomai maintains a portfolio of key sponsorships across a wide section of the community.The Sponsorship Panel is well-informed about Toi Ohomai’s sponsorship activities.Sponsorship plans are well document and easy to find.Budgets for sponsorship projects are well-managed and easy to track.deliver tertiary education, research and technology transfer to meet the needs of the regionInvestigate new vehicles for communicating with industry, iwi and community.Support the Head of Marketing & Communications in the implementation of brand management strategies.Oversee maintenance of style guides, brand guidelines, brand vision and value proposition, then translating the brand strategy into brand plans, positioning and go-to-market strategies.Develop and execute brand plans.Acting as the subject matter expert on all aspects of brand imagery, messaging and positioning and ensuring all marketing, advertising and internal and external communications activities and content are aligned to and consistent with the brand.Ensure robust brand / reputation monitoring and analysis identifying relevant trends and opportunities to evolve communications.The public and industry are up-to-date with programmes and research developments.Toi Ohomai maintains strong, positive reputation in the hearts and minds of our key stakeholders.All promotional material (whether online or offline), any product placement or anywhere that the Toi Ohomai brand is placed is at all times on brand.Increased brand strength and familiarity in the market place.Consistent brand messaging through all touch-points, including student lifecycle.Increased brand strength and recognition.Increased awareness of the Toi Ohomai brand in the marketplace.Opportunities to evolve the brand are utilised and executed professionally.be innovative and support innovationIdentifies and acts upon potential opportunities for innovation and improving the efficiency and effectiveness of Toi Ohomai’s operations.Oversee the measurement and reporting of all programme level digital marketing campaigns.Develop staff knowledge and skills, driving continuous improvement, innovation and excellence within the team, fostering knowledge sharing.Lead and support the wider Marketing & Communications Team in coming up with new, creative campaign ideas.Explore new sponsorships that align with Toi Ohomai’s strategic intent Workflow, content, lead scoring and tactics are tested and analysed for continuous improvementCampaign analysis is performed, and reports are provided that show value and digital marketing campaign effectiveness.Team is empowered and supported to try new technologies and ideas.New ideas are voiced and trialled, with an emphasis on creativity and innovation.be learner-centredLeads the use of media that is relevant and engaging to the current and future student population.Develop and maintain project plans, including specific task assignments, dependencies between tasks and dynamic start / end dates.Demonstrate passion and excitement for delivering the best creative ways of achieving project outcomes.All Toi Ohomai collateral (including advertising and promotion) is on brand, TOV guidelines are adhered to, are factually correct and contain no spelling or grammatical errors.Advertising processes are clear and utilised by whole Marketing & Communications Team.Opportunities to highlight Toi Ohomai’s programmes and successful of our students are identified and executed using the appropriate channels.Team members feel inspired and excited about the projects.be a sustainable organisationSupports the Head of Marketing & Communications in strategy development and play a lead role in the execution of the marketing and communication strategy including delivery of training programmes.Effectively manage the marketing & creative team to efficiently and effectively deliver on objectives.Oversee campaign analysis of on and off-line media communications campaigns and develop reports to show value back to the business.Oversee identification of trends and insights to optimise spend and performance, based on the insights.Create and deliver an effective Corporate Marketing Plan to create brand awareness.Work with Content & Marketing Team Leader (and other relevant staff) to develop cross-campus processes for booking, recording and executing advertising.Ensure sponsorship campaigns align with best practice and that all spend levels have a suitable ROI Strategy is developed which is linked to Toi Ohomai’s strategic goals.Work is delivered within budget.All team member are actively involved in providing communications as and when munications strategy are up-to-date, and fit-for-purpose across all Toi Ohomai’s delivery sites.Team are competent and professional in approach, contributing individually and collectively to the organisations success.Data analysis of target audiences is sourced and used to inform Marketing opportunities.Risks are identified and proactively planned for; reputational issues are managed professionally and in a timely manner.The public and stakeholders are up-to-date with programme and research developments. Toi Ohomai is represented consistently, ensuring the community and key stakeholders are familiar with the brand and view Toi Ohomai in a positive manner.All team members are informed and understand their role in executing the corporate marketing plan.Advertising processes are clear and utilised by whole Marketing & Communications Team.Note:The above Key Competencies are provided as a guide only. You are expected in your role to undertake any and all reasonable and lawful instructions and / or delegated tasks given by your manager, or someone in a position authorised to give such instruction. The precise performance measures for this position should be discussed between the jobholder and manager as part of the performance development process.Person SpecificationQualificationsEssential: Desirable:Tertiary qualification in marketing, communications or related disciplineKnowledge / ExperienceEssential:Desirable:Six – eight years’ experience in a senior Marketing & Communications role.Experience leading a marketing/advertising team.Experience in providing advertising expertise for a large organisation, or large number of clients.Experience with integrating social media into advertising campaigns.Experience with using digital direct marketing techniques to engage target markets / experienced content creator.Experience in developing comprehensive media schedules that optimise placements and cost effective channels for specific target market advertising and promotions.Experience creating content strategy.Experience developing business relationships and working with key stakeholders.Evidence of developing and implementing targeted advertising campaigns with proven results. A commitment to confidentiality.Exceptional oral and written communication skills.Demonstrated experience managing sponsorships at all levels Experience leveraging sponsorships in line with brand strategy Experienced in increasing engagement both online and offline.Knowledge of the tertiary sector.Skills and AttributesEssential:Desirable:Strong understanding of reputational risk, brand management and issues management.Ability to lead and motivate team members to achieve excellence in customer service and operations. Demonstrated ability to identify and manage a range of complex and often competing needs.Ability to manage workload on multiple projects alongside BAU.Strong understanding and experience of current online & digital concepts, strategy and best practice.A passion for advertising evidenced by examples of innovative campaign development and execution.MS Excel and data manipulation experience.Ability to write creatively, and confidently, to produce brilliant, proof ready, artwork and copy. Proven ability to manage clients, stakeholders and business partners from a wide range of backgrounds.Excellent organisational and time-management skills enabling multi-project capability.Understanding of financial management with the ability to propose budgets and manage income and expenditure.A strong consultative, collaborative and proactive approach to their work.Positive work ethic with a willingness to engage with organisational brand values.The ability to remain calm and work under pressure. Excellent written and verbal skills.Strong customer-focused mind-set.Good planning and organisational skills with a talent for multi-tasking and meeting deadlines every time! Strong digital skills including search, email, content and social media management.Attention to detail.Willingness to pick up new skills in a rapidly evolving marketing climate.Willingness to work collaboratively with all team members to deliver consistent, effective one-team approach marketing for Toi Ohomai.Change to Job Description:From time to time it may be necessary to consider changes in the job description in response to the changing nature of our work environment; including but not limited to technological requirements or statutory changes. Such change may be initiated as necessary by the manager of this position. This Job Description may be reviewed as part of the preparation for performance planning for the annual performance cycle. ................
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