MY NOTE TAKING NERD’S NOTES FROM
MY NOTE TAKING NERD’S NOTES FROM
EBEN PAGAN’S GURU MASTERMIND PROGRAM
Jeff Johnson Interview
Jeff Johnson’s Background: Jeff started out in the corporate world, and
eventually left to go into internet marketing; Initially, he became an
expert in Search Engine Optimization, and he then began experimenting in other areas of Internet Marketing; He was a guest
speaker at Yanik Silver’s first Underground Internet Seminar, where he
was voted “Top Underground Internet Marketer of 2005”; currently he
does software development and he’s got a few coaching clubs (which
are all closed to new members at this point).
Tips from this Interview with Jeff:
- If you’re an absolute Newbie, start out by selling other people’s
products as an Affiliate
- Go to , and find products to promote as an Affiliate
- Another idea: Go and find a product that is selling well, and improve
it and make it better
- Jeff got his start selling Amazon Affiliate products; Amazon offers
millions of products and they have a powerful and trustworthy
reputation
- Jeff doesn’t recommend Newbies start out with Adsense, because it
is too labor and time intensive
- Jeff recommends selling “real products” versus selling information
Products
- If you are going to sell information products, avoid obscure niches,
since you’ll probably not have much of a market
- Jeff mentioned and recommended , (Commission
Junction) which is a site pertaining to Affiliate marketing
- Eben suggested if you’re a Newbie, go find an expert in the field that
you want to be in, and go work for him/her, in order to learn as much
as you can; Volunteer if you have to (Don’t try to reinvent the wheel
and start from scratch; Find a mentor who you can learn from who has
already been down the road you want to travel; learn from his/her
experiences)
On Generating Traffic:
- Start with a Blog! Then, within your Blog you can embed your
Affiliate links
- It’s no longer necessary to be totally dependent upon search engines
for traffic, in the new “Web 2.0” world; You can get PLENTY of traffic
from referrals on social networking sites (Myspace, Facebook, etc)
- Go and sign up for Squidoo, and Hubpages; You can then put pages
from your Blog on these websites; These sites get ranked VERY HIGH
on the search engines!
- Note: There are some rules which you must observe when using sites
such as Hubpages; For example, the content on your Hubpages page
can’t be exactly the same as a page on your Blog/website; Also, you
can’t put more than two links to other sites on your Hubpages page;
- Use the power of VIDEOS! Make videos and put them on Youtube,
and also embed them in your Blogs;
- Use the “Social Bookmarking” websites such as Digg and
StumbleUpon
- SocialMarker is a good, free software that you can use, which can
help you prepare your materials for the various Social Bookmarking
websites (e.g., Digg, StumbleUpon, etc)
- Don’t be hesitant to use other people’s content; there’s no such thing
as a “duplicate content” penalty; It is commonly accepted and
understood that there will be duplication of content on the internet
- If you need content for your Blog, one good approach is to find other
Blogs/sites with good content; Then, you can quote the first few
sentences of that other content on YOUR Blog, and then put a link to
that Blog/Site where the content came from; (This is a way to attract
traffic to your Blog, where you can put your Affiliate links, Adsense
ads, etc); A site which is a great example of this method, is
- Jeff discussed the importance of “Pingbacks”; A Pingback notifies a
Blog author when someone creates a link to one of his Blog pages;
This enables a Blog author to keep track of who is linking to, or
referring to, their articles or Blog pages; Also, it gives the Blog author
a chance to send a link back to the site of the person who created the
first link
- Having many links to your Blog/site will help to improve your ranking
on Google and other search engines
- RSS feeds and data feeds are structured text files, put out by
companies like and ; Jeff uses and recommends
using these, as sources of good content for your own Blog/site
- Gizmodo and Gadget are two of the most popular tech blogs on the
internet; these two sites obtain their content by using contract writers
- Check out Technorati, which is a big blog-specific search engine,
which indexes blogs
- Here’s a tip: Find a popular blogger who mentions on his blog that he
can’t keep his blog going due to financial troubles (e.g., he can’t
continue to afford his web hosting, etc); then, contact him and offer to
take over his website, and offer to pay the blogger as a contractor to
continue writing content for the blog
- Jeff’s website is: ; he has lots of
free video tutorials and software on his site
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