AWS Marketplace - Providers Guide .com

AWS Marketplace

Seller Guide

AWS Marketplace Seller Guide

AWS Marketplace: Seller Guide

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AWS Marketplace Seller Guide

Table of Contents

What Is AWS Marketplace? .................................................................................................................. 1 Using AWS Marketplace as a seller ............................................................................................... 1

Getting started as a seller ................................................................................................................... 3 Seller requirements for publishing free software products ............................................................... 3 Additional seller requirements for paid products ............................................................................ 3 Eligible jurisdictions for paid products .................................................................................. 4 AWS Marketplace Management Portal .......................................................................................... 4 Seller registration process ........................................................................................................... 5 Creating your public profile ................................................................................................. 6 Providing tax information ................................................................................................... 6 Providing US bank account information ................................................................................ 6 AWS Marketplace Tax Calculation Service .............................................................................. 7 Disbursement and buyer billing ........................................................................................... 8 Already a seller? ................................................................................................................ 9 Seller toolkit ............................................................................................................................. 9 AWS Marketplace Commerce Analytics Service ....................................................................... 9 AWS Marketplace Field Demonstration Program ................................................................... 20 Product Support Connection .............................................................................................. 21 More resources in AWS Marketplace Management Portal ....................................................... 29

Preparing your product ..................................................................................................................... 30 Product pricing ........................................................................................................................ 31 AWS charges versus software charges ................................................................................. 31 Annual pricing ................................................................................................................. 32 Usage pricing ................................................................................................................... 33 Private offers ................................................................................................................... 34 SaaS subscriptions pricing ................................................................................................. 34 SaaS contract pricing ........................................................................................................ 34 AMI pricing models ........................................................................................................... 34 Pricing your software with SaaS ......................................................................................... 37 Annual products ............................................................................................................... 41 Refunds ........................................................................................................................... 41 Regions and countries ............................................................................................................... 43 AWS Regions ................................................................................................................... 44 Countries ......................................................................................................................... 44 Private offers ........................................................................................................................... 44 How private offers work .................................................................................................... 44 Private offers through consulting partners ........................................................................... 45 Notes about private offers ................................................................................................. 45 Supported product types .................................................................................................. 46 Offer submission process ................................................................................................... 46 Reporting for private offers ............................................................................................... 47 Flexible payment scheduler ............................................................................................... 48 Consulting partner private offers ........................................................................................ 49 Private offer upgrades and renewals ................................................................................... 52 Standardized license terms ........................................................................................................ 54 Standard Contract for AWS Marketplace (SCMP) ................................................................... 54 Enterprise Contract for AWS Marketplace (ECMP) ................................................................. 55 Categories and metadata .......................................................................................................... 56 Naming and describing your product .................................................................................. 56 Choosing categories and keywords ..................................................................................... 57 Search engine optimization ....................................................................................................... 58 Keywords ........................................................................................................................ 58 Software categories .......................................................................................................... 59 Highlights section ............................................................................................................. 59

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AWS Marketplace Seller Guide

Short description .............................................................................................................. 59 Example .......................................................................................................................... 59 AWS Marketplace for Desktop Applications (AMDA) .............................................................................. 60 Starting the onboarding process ............................................................................................... 60 Product submission and packaging ............................................................................................. 60 Application packaging types ...................................................................................................... 61 Building the AMDA package ....................................................................................................... 61 Application metadata ................................................................................................................ 62 Ingestion and new version updates ............................................................................................. 62 AMI-based products .......................................................................................................................... 63 AMI-based product delivery methods .......................................................................................... 63 Understanding AMI-based products ............................................................................................ 63 Product lifecycle ............................................................................................................... 64 AMI product codes ........................................................................................................... 65 Change requests ............................................................................................................... 65 Product Load Forms ......................................................................................................... 66 Single-AMI products ................................................................................................................. 66 Prerequisites .................................................................................................................... 67 Creating your product ....................................................................................................... 67 Creating a change request ................................................................................................. 68 Getting status of a request ................................................................................................ 69 Updating product information ........................................................................................... 69 Updating version information ............................................................................................ 70 Adding a new version ....................................................................................................... 70 Giving AWS Marketplace access to your AMI ........................................................................ 72 Restricting a version ......................................................................................................... 72 Removing a product from AWS Marketplace ........................................................................ 73 Common errors when submitting change requests ................................................................ 74 AMI-based Delivery Using CloudFormation .................................................................................. 75 Building your product listing .............................................................................................. 75 Preparing your AWS CloudFormation template ..................................................................... 76 Getting the cost estimate for your template infrastructure .................................................... 77 Topology diagram ............................................................................................................ 77 Meeting the submission requirements ................................................................................. 77 Submitting your product request ........................................................................................ 78 Adding Serverless Application Components ......................................................................... 79 Private images ......................................................................................................................... 84 Package group requirements .............................................................................................. 85 Submitting your package group ......................................................................................... 86 Scan status ...................................................................................................................... 86 Submitting your product to AWS Marketplace ...................................................................... 87 Best practices for building AMIs ................................................................................................. 88 Verifying your AMI ........................................................................................................... 88 Securing resell rights ........................................................................................................ 88 Building an AMI ............................................................................................................... 88 Verifying your software is running on your AWS Marketplace AMI ........................................... 89 Securing an AMI ............................................................................................................... 90 Metering service ....................................................................................................................... 91 Metering service concepts ................................................................................................. 91 Pricing your software ........................................................................................................ 92 Adding your product to AWS Marketplace ........................................................................... 93 Modifying your software to use the Metering Service ............................................................ 94 Call AWS Marketplace Metering Service ............................................................................... 40 Failure handling ............................................................................................................... 41 Limitations ...................................................................................................................... 97 AMI product checklist ............................................................................................................... 97 AMI security policies ................................................................................................................. 98

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AWS Marketplace Seller Guide

Security policies ............................................................................................................... 99 Access policies ................................................................................................................. 99 Customer information policies .......................................................................................... 100 Product usage policies .................................................................................................... 100 Architecture policies ........................................................................................................ 101 Container-based products ................................................................................................................ 102 Getting help .......................................................................................................................... 102 Getting started with container products .................................................................................... 102 Creating a container product ........................................................................................... 103 Creating the product ID for your container product ............................................................. 103 Creating or updating pricing for container products ............................................................ 104 Integrating metering for your container product ................................................................. 105 Adding a new version of your product .............................................................................. 105 Updating version information .......................................................................................... 107 Creating or updating product information for your container product .................................... 107 Publishing container products .......................................................................................... 108 Container product scans for security issues ........................................................................ 109 Container-based product requirements ...................................................................................... 109 Security requirements ..................................................................................................... 109 Access requirements ........................................................................................................ 109 Customer information requirements .................................................................................. 110 Product usage requirements ............................................................................................ 110 Architecture requirements ................................................................................................ 111 Pricing container products ....................................................................................................... 111 Pricing models for container products ............................................................................... 111 AWS Marketplace Metering Service integration ........................................................................... 113 Entitlement .................................................................................................................... 113 Integration guidelines ..................................................................................................... 113 Supported AWS Regions .................................................................................................. 114 Preventing metering modification ..................................................................................... 114 Custom metering ............................................................................................................ 114 Hourly metering ............................................................................................................. 120 Machine learning products ............................................................................................................... 128 Getting started with machine learning products ........................................................................ 128 SageMaker model package .............................................................................................. 128 SageMaker algorithm ...................................................................................................... 128 Deploying an inference model .......................................................................................... 128 Security and intellectual property ............................................................................................ 129 Protecting intellectual property ....................................................................................... 129 No network access .......................................................................................................... 129 Security of customer data .............................................................................................. 129 Pricing machine learning products ............................................................................................ 130 Infrastructure pricing ...................................................................................................... 130 Software pricing ............................................................................................................. 130 Prepare your product in SageMaker .......................................................................................... 132 Packaging your code into images ..................................................................................... 132 Uploading your images ................................................................................................... 146 Creating your Amazon SageMaker resource ........................................................................ 148 Publishing your product in AWS Marketplace ............................................................................. 152 Overview of publishing process ........................................................................................ 152 Permissions required ....................................................................................................... 152 Creating your product listing ........................................................................................... 153 Testing your product ....................................................................................................... 154 Updating your product .................................................................................................... 155 Requirements and best practices for creating machine learning products ....................................... 156 Required assets .............................................................................................................. 156 General best practices for ML products ............................................................................. 157

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