THE FUTURE SHOPPER REPORT

THE FUTURE SHOPPER REPORT

2019

Commerce

2 THE FUTURE SHOPPER WUNDERMAN THOMPSON COMMERCE

CONTENTS

5 EXECUTIVE SUMMARY 6 INTRODUCTION 10 INSPIRATION 16 SEARCH 22 PURCHASE & LOYALTY 28 THE AMAZON EFFECT 34 FUTURE SHOPPER INSIGHTS 40 TODAY'S SHOPPER 45 METHODOLOGY 47 ABOUT WUNDERMAN THOMPSON

COMMERCE 48 SERVICES TO SUPPORT BRANDS &

RETAILERS

Commerce

THE FUTURE SHOPPER WUNDERMAN THOMPSON COMMERCE 3

4 THE FUTURE SHOPPER WUNDERMAN THOMPSON COMMERCE

HELLO

This year's Future Shopper Report looks at the current commerce landscape through the lens of the modern shopping journey. The path to purchase today may be more complicated than ever, but everyone still looks for inspiration for something to buy, searches to find the best option, and chooses a place to purchase. Those three phases form the core elements of this report.

This study reveals that the inspiration phase is truly omnichannel. It's a wide, wide world where discovery comes from all angles. And while it's imperative for marketers to have their products top of mind during this phase, they should also understand where and when brands have the opportunity to make an impact as shoppers transition to search. Once shoppers begin actively searching for specific products, the field narrows into three key areas: retail, brand websites, and online marketplaces like Amazon. No single channel dominates in search, and brands must be present to be in the consideration set. This is where media spend must increase. Then, as consumers move towards the end of the shopping journey, brands need to be laser-focused on providing a gold standard of the right price, product in stock, and speed of delivery.

Of course, today's journeys can be complex and completely unrecognizable from those of even a few years ago. But there are partners at all stages to help you manage the complexity. You may not be able to find great prospects in the digital landscape on your own--but there are those who can.

YOU MAY NOT KNOW HOW TO MAKE YOUR PRODUCT SHOW UP FIRST IN AN AMAZON SEARCH, BUT WE DO. ABOVE ALL, WE CAN HELP YOU UNDERSTAND WHERE PEOPLE ARE SHOPPING, WHAT THEY'RE BUYING, AND HOW YOU CAN ENGAGE WITH THEM.

THE FUTURE SHOPPER WUNDERMAN THOMPSON COMMERCE 5

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download