Amazon.com, Inc. - MIT Sloan School of Management
beyond books by adding other product categories to its website, including CDs, DVDs, consumer electronics, video games, software, and office products.8 Amazon’s expansion was also aided by acquisitions. For example, the 2008 purchase of Audible, the audiobook seller, helped the company broaden its digital media offerings; the 2009 acquisition of ................
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To fulfill the demand for quickly locating and searching documents.
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