Key Competencies:



JOB DESCRIPTIONJob Title:Communications & Digital Experience ManagerDepartment:Marketing & CommunicationsCampus Location:Rotorua & TaurangaReports To:Head of Marketing & CommunicationsSalary Band & Range:$89,508 - $105,304Job Purpose:The Communications & Digital Experience Manager is responsible for leading and delivering the communications and digital content functions of the Toi Ohomai Marketing & Communications Team. They will work with the other functional Managers and Senior Team Members to create effective communications and digital content strategies to support the business end-to-end.Date:November 2018Organisational Context:Toi Ohomaitanga: how we act and behave at Toi Ohomai will be guided by our valuesToi Ohomai Institute of Technology Strategic Intent 2017 – 2020Globally education is undergoing disruptive change, driven by technology; learner expectations of employment outcomes; as well as employer & government expectations of relevance and value. Delivery models have changed more in the past 10 years than in the previous 100 years and are expected to change even more rapidly. In this context Toi Ohomai will systematically and continuously adapt to ensure that its education models and practices are relevant; that our technology, systems and processes meets future business needs; that staff capability and culture embraces change; and our physical asset base meets future learning needs, with a specific focus on improving access to education and enabling employment opportunities throughout the Bay of Plenty.Toi Ohomai’s ability to produce the best possible outcomes for our students, communities and business through seamless connectivity with our regional stakeholders, and Iwi in particular, is critical to the social, cultural, environmental and economic wellbeing of the wider Bay of Plenty region.Toi Ohomai Institute of Technology will:We will:have meaningful and effective partnershipsBe a strategic education partner to Iwi, industry and the communities in the region.Recognise Iwi of the region as rights holdersWork collaboratively with other education providers.Work closely with government agencies.deliver tertiary education, research and technology transfer to meet the needs of the region.Ensure that we understand and meet the tertiary education needs of the region.Provide accessible and adaptable pathways for learners.Develop our discipline and research strengths to align with those of the region.Be active in technology transfer and applied research for industry.be innovative and support innovation Create an organisational culture that encourages and supports innovative practice.Develop activities that support new innovators and entrepreneurs in our region.Embrace and share new technologies and practices in education and industry.Build our capability and delivery of STEM subjects and coursesbe learner-centredOffer a range of services to support student success prior to enrolment, during their study and beyond graduation.Tailor our educational delivery to suit the needs of the learners and to enhance their employability.Ensure our campuses, programmes, delivery and support mechanisms engage and support Maori and Pasifika students to achieve success.Create a culturally-safe environment for all learners.be a sustainable organisationEnsure that we are financially responsible and sustainable.Develop revenue streams appropriate to our core purpose.Maintain the highest standards of health and safety for our staff and students.Develop the capability of our staff to meet the future needs of the organisation.Minimise our negative environmental impact.Contribute to the social cohesion of our communities.Resource Management:Financial AuthoritiesStaff Authorities:Budget owner: NoDelegated Financial Authority as per Toi Ohomai’s Delegations Policy: YesNumber of Direct Reports: 3 FTENumber of Indirect Reports: 4 FTEResponsible for contract staff, and/or coaching, training of others: YesResponsible for new employee hire: Yes, in conjunction with Head of Marketing & Communications.Functional Relationships:INTERNALMarketing & Communications teamExecutive Leadership Team Leadership Team Academic TeamAll StaffStudentsEXTERNALMedia SuppliersStrategic partners Business & community sectorsKey CompetenciesThe following list articulates the key competencies that the Marketing & Creative Manager will provide. The delivery of all key competencies should align to the delivery of Toi Ohomai’s Strategic Intent and values.The following list articulates the generic key responsibilities of the role. In addition to these the employee may also be required to undertake reasonable tasks and projects beyond these responsibilities.Key Competencies: Expected Outcomeshave meaningful and effective partnershipsWorks collaboratively with other members of the Marketing and Communications team, as well as relevant staff across the organisation to deliver on key marketing and communication objectives; Provides effective leadership and management of the communications & content team;Contributes to the development and delivery of a highly effective marketing and communications munications and Content activities have clear, measurable goals and demonstrate consistent delivery on these objectives;Excellent relationships are developed with external and internal stakeholders;Marketing & Communications team is visible across Toi Ohomai and our communities, and received positive feedback for their contribution.deliver tertiary education, research and technology transfer to meet the needs of the regionInvestigate new vehicles for communicating with industry, iwi and community.Support the Head of Marketing & Communications in the implementation of communications and social strategies.Oversee maintenance of style guides.Develop and execute communications and content plans.Acting as the subject matter expert on all aspects of communications, content messaging and positioning and ensuring all internal and external communications activities and content are aligned to and consistent with the brand and TOV.Ensure robust brand / reputation monitoring and analysis identifying relevant trends and opportunities to evolve communications.The public and industry are up-to-date with programmes and research developments.Toi Ohomai maintains strong, positive reputation in the hearts and minds of our key stakeholders.Increased reputation strength and brand familiarity in the market place.Consistent brand messaging through all touch-points, including student lifecycle.Opportunities to enhance Toi Ohomai’s reputation are utilised and executed professionally.be innovative and support innovationIdentifies and acts upon potential opportunities for innovation and improving the efficiency and effectiveness of Toi Ohomai’s operations.Oversee the measurement and reporting of all communications and content campaigns.Develop staff knowledge and skills, driving continuous improvement, innovation and excellence within the team, fostering knowledge sharing.Working with the Head of Marketing & Communications and the Senior Digital Experience Specialist to oversee the implementation of web content strategies.Assist the Marketing & Communications Team with digital platform development and innovation.Provide support to Marketing and Communications Team to enable online and offline marketing blends creating a seamless user experience.Lead and support the wider Marketing & Communications Team in coming up with new, creative content ideas.Workflow, content, lead scoring and tactics are tested and analysed for continuous improvementCommunication plans and content campaign analysis is performed, and reports are provided that show value, effectiveness and comprehension.The Toi Ohomai user journey is optimised by content that’s created and deployed purposefully, and consistently measured and refined.Consistent, well planned content leads the user seamlessly between platformsTeam is empowered and supported to try new technologies and ideas.New ideas are voiced and trialled, with an emphasis on creativity and innovation.be learner-centredLeads the use of media that is relevant and engaging to the current and future student population.Develop and maintain project plans, including specific task assignments, dependencies between tasks and dynamic start / end dates.Demonstrate passion and excitement for delivering the best creative ways of achieving project outcomes.All Toi Ohomai collateral is on brand, TOV guidelines are adhered to, are factually correct and contain no spelling or grammatical munication processes are clear and utilised by whole Marketing & Communications Team.Opportunities to highlight Toi Ohomai’s programmes and success of our students and staff are identified and executed using the appropriate channels.Team members feel inspired and excited about the projects.be a sustainable organisationSupports the Head of Marketing & Communications in strategy development and play a lead role in the execution of the marketing and communication strategy including delivery of training programmes.Effectively manage the communications and content team to efficiently and effectively deliver on objectives.Oversee analysis of internal and external communications campaigns and develop reports to show value back to the business.Oversee identification of trends and insights to optimise spend and performance, based on the insights.Create and deliver effective internal and external communication plans to increase reputation. Work with marketing & creative manager (and other relevant staff) to develop cross-campus marketing and communications team processes to increase the effectiveness and efficiency of the team.Strategy is developed which is linked to Toi Ohomai’s strategic goals.Work is completed in a timely manner.All team member are actively involved in providing communications as and when munications plans are up-to-date, and fit-for-purpose across all Toi Ohomai’s delivery sites.Team are competent and professional in approach, contributing individually and collectively to the organisations success.Data analysis of target audiences is sourced and used to inform marketing opportunities.Risks are identified and proactively planned for; reputational issues are managed professionally and in a timely manner.The public and stakeholders are up-to-date with programme and research developments. Toi Ohomai is represented consistently, ensuring the community and key stakeholders are familiar with the brand and view Toi Ohomai in a positive manner.All team members are informed and understand their role in executing the corporate communications plan.Processes are clear and utilised by whole Marketing & Communications Team.Note:The above Key Competencies are provided as a guide only. You are expected in your role to undertake any and all reasonable and lawful instructions and / or delegated tasks given by your manager, or someone in a position authorised to give such instruction. The precise performance measures for this position should be discussed between the jobholder and manager as part of the performance development process.Person SpecificationQualificationsEssential: Desirable:Tertiary qualification in marketing, communications or related disciplineKnowledge / ExperienceEssential:Desirable:Six – eight years’ experience in a Senior Communications or Digital Communications role.Experience leading a communications team.Experience creating communications and content strategy.Experience in developing and delivering digital strategy and guidance.Experience developing business relationships and working with key stakeholders.Evidence of developing and implementing targeted communications campaigns with proven results. Strong understanding and experience of current online and digital concepts, strategy and best practiceA commitment to confidentiality.Experienced in increasing engagement both online and offline.Knowledge of the tertiary sector.Experience in information architecture, user journey/UX, usability testingExperience in Google analyticsSkills and AttributesEssential:Desirable:Exceptional oral and written communication skills and grammar, and a passion for digital content and SEO.Strong understanding of reputational risk, brand management and issues management.Ability to lead and motivate team members to achieve excellence in customer service and operations. Demonstrated ability to identify and manage a range of complex and often competing needs.Strong digital skills including search, email, content and social media management.Attention to detail.Unrelenting curiosity.Ability to manage workload on multiple projects alongside BAU.Strong understanding and experience of current online & digital concepts, strategy and best practice.A passion for communications evidenced by examples of innovative campaign development and execution.Ability to write creatively, and confidently, to produce brilliant, proof ready, artwork and copy. Proven ability to manage clients, stakeholders and business partners from a wide range of backgrounds.Excellent organisational and time-management skills enabling multi-project capability.Understanding of financial management with the ability to propose budgets and manage income and expenditure.A strong consultative, collaborative and proactive approach to their work.Positive work ethic with a willingness to engage with organisational values.The ability to remain calm and work under pressure. Strong customer-focused mind-set.Good planning and organisational skills with a talent for multi-tasking and meeting deadlines every time! Willingness to pick up new skills in a rapidly evolving marketing climate.Willingness to work collaboratively with all team members to deliver consistent, effective one-team approach marketing for Toi Ohomai.Change to Job Description:From time to time it may be necessary to consider changes in the job description in response to the changing nature of our work environment; including but not limited to technological requirements or statutory changes. Such change may be initiated as necessary by the manager of this position. This Job Description may be reviewed as part of the preparation for performance planning for the annual performance cycle. ................
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