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AMAZON QSPM MATRIXQSPM is important for strategic high-level management and an analytical method for comparing alternative actions. It is used by business in determining strategies. Quantitative strategic planning matrix is divided into three stages. The first is determining the s factors that are crucial for implementing the strategy. Next involves a SWOT analysis to weigh the pros and cons for the strategy. The information obtained is finally analyzed for purposes of decision-making (David et al, 2009). For instance, amazon has announced in its latest press releases for its plan to launch a global partner program and expansion by opening a store in India. These strategies can be analyzed quantitatively through a QSPM matrix by considering several internal and external key factors to help in decision-making.Identifying the key external and internal factorsKey external factors to consider include economy, political/government policies, cultural and demographic styles, technology availability competition among others .Internal factors may include issues on marketing, accounting, production or operations and information systems. The information is obtained from EFE matrix and IFE matrixes. The weights assigned are also identical as presented in the EFE and IFE matrix. The QSPM is then presented as below.A QSPM for AMAZONStrategic alternativesLaunching globalopening a storePartner programin IndiaCrucial external FactorsWeightsA.S T.A.SA.S T.A.SOpportunities1. Pressure to ban the internet taxEuro0.0710.0710.072. State of the economy is improving0.0810.0830.243. Increase in spending on customers0.0510.0530.155. Increased in the number of users on the internet0.0330.0940.126. Technology level-broadband access0.0340.1230.098. Predicted increase on online sales0.0530.0940.129. Low interest rate0.0310.0530.1510. One euro currency-Euro0.0310.0320.06Threats2. High rate of unemployment0.0410.0420.084. Failure to ban internet taxes permanently0.0610.0610.065. Aggressive competitions0.0740.2830.216. Identity theft0.0510.0510.058. High inflation0.0710.0720.1411. Ease of entry to the market1.0030.0340.04Crucial internal factorsStrengths1. Strong team in management0.1020.204.402. High quality customer service0.0710.074.283. Up-Date software technology0.0830.244.324. High recognition for brand name0.1010.104.405. Culture 0.071 0.073 .21Weaknesses1. External debts.0.1010.1020.202. Operating losses0.0520.1010.05SubtotalsSum Total Attractiveness ScoreThe attractive scores (AS) indicate the relative attractiveness of the specific strategy in relation to the identified internal and external factors. They are assigned regarding to how the factor affects the strategy in question. For instance, they are grouped into 1 to represent not attractive, 2 for somewhat attractive, 3 to represent reasonably attractive and 4 for highly attractive.The total attractive scores (TAS) are derived by multiplying the given weights by attractive scores. The give the relative attractiveness of each strategy in consideration to all the internal and external factors considered.References:David, M. E., David, F. R., & David, F. R. (2009). The Quantitative Strategic Planning Matrix (QSPM) applied to a retail computer store.?The Coastal Business Journal,?8(1), 42-52.Hashemi, N. F., Mazdeh, M. M., Razeghi, A., & Rahimian, A. (2011, October). Formulating and choosing strategies using SWOT analysis and QSPM matrix: a case study of Hamadan Glass Company. In?Proceedings of the 41st International Conference on Computers & Industrial Engineering. Los Angeles, CA USA. ................
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