Marketing Foundations and Functions
Lesson 5.2 Planning a marketing Strategy . Lesson 5.3 How Marketing helps consumers Make a Decision. Lesson 5.4 Using Marketing to Respond to Competition. Lesson 5.5 Changes in Marketing Today. Review. Activities: Case Studies: Update Chapter 2 case study, "What do Teens Want?" Add one about a Web-based company, such as Amazon.com or E-Bay ................
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