AMAZON - Oakland University



: WINNING THE ONLINE BOOK WARS

(Discussion Questions)

(1) is a retailer. How, in general do retailers generate revenues and profits, grow and compete?

(2) Describe the nature of competitive rivalry in e-commerce retailing for consumer products in early 1998. How do e-commerce retailers (e-tailers) compete, thrive, survive?

(3) How would you describe ’s customer value proposition, distinctive competency, and core marketing strategy?

(4) Can tweak its business model to make a profit on book sales in 1998? What can the company do?

(5) How can grow profitably? What strategy do you recommend for a two-to-five year horizon?

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