CROSSING THE GROCERY E-COMMERCE RUBICON
2018 online grocery sales to an estimated $24 billion, which represents 3% of the $800 billion total grocery market in 2018.1 Retailers took note of this immense growth, and after many years of skepticism and disbelief that the shift to online would ever happen for grocery sales, it became clear in 2018 that e-commerce is now here — and it ... ................
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