A Strategy Analysis .com

[Pages:30]A Strategy Analysis

Ge Yifan (Cindy) | Nguyen Quynh Thu (Rosanna)

What is

?

Key milestones in Amazon history

Founded by Jeff Bezos. Named

Cadabra

1994

Expanded to music and DVD/video sales

Acquired Internet Movie Database

1998

Launched , a search

engine

2003

Kindle

2007

1995

Changed name to Amazon

2000

Changed logo to the current one

2006

Launched AWS - Elastic Compute Cloud (EC2) - Simple Storage Service (S3)

2010

Started Amazon Studios

Began offering Amazon Art logic services to other

websites

Began producing movies for theaters

Introduced Amazon Launchpad for startups

2013

2015

2014

2016

Introduced Fire TV device and Fire Phone

Beta test of Amazon Go

Operated Amazon Wind and Solar Farms

Keys to

's success

Expanding to many industries mostly by acquisition of other companies

Exploiting crowdsourcing

About Bezos - CEO

- Fun fact: Easily explode at employees

- Customer-oriented

About Bezos - CEO

- Fun fact: Easily explode at employees

- Customer-oriented - Dares to think, dares to do

Amazon's profit/loss

Amazon's profit/loss

- Fun fact: Easily explode at employees

- Customer-oriented

- Dares to think, dares to do

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