Facebook Q1 2018 Results
[Pages:19]Facebook Q1 2018 Results
investor.
Daily Active Users (DAUs)
In Millions
Rest of World Asia-Pacific Europe US & Canada
DAUs / MAUs Q1'16 66%
Q2'16 66%
Q3'16 66%
Q4'16 66%
Q1'17 66%
Q2'17 66%
Q3'17 66%
Q4'17 66%
Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our DAUs and MAUs. The numbers for DAUs and MAUs do not include Instagram, WhatsApp, or Oculus users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook.
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Q1'18 66%
Monthly Active Users (MAUs)
In Millions
Rest of World Asia-Pacific Europe US & Canada
Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our DAUs and MAUs. The numbers for DAUs and MAUs do not include Instagram, WhatsApp, or Oculus users unless they would otherwise qualify as such users, respectively, based on their other activities on Facebook.
3
Revenue
In Millions
Payments and Other Fees Advertising
4
Revenue by User Geography
In Millions
Rest of World Asia-Pacific Europe US & Canada
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenuegenerating activity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregated by geography based on the billing address of our customer.
5
Advertising Revenue by User Geography
In Millions
Rest of World Asia-Pacific Europe US & Canada
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenuegenerating activity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregated by geography based on the billing address of our customer.
6
Payments & Other Fees Revenue by User Geography
In Millions
Rest of World Asia-Pacific Europe US & Canada
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenuegenerating activity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregated by geography based on the billing address of our customer.
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Average Revenue per User (ARPU)
Payments and Other Fees Advertising
Worldwide
US & Canada
Europe
Asia-Pacific
Rest of World
Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregated by geography based on the billing address of our customer. Please see Facebook's most recent quarterly or annual report filed with the SEC for the definition of ARPU.
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