Fundamentals of Strategic Management

much as a 70% return on e-book sales from companies such as Amazon.com. The total print book and e-book output of self-publishers in the United States rose from about 50,000 titles in 2006 to over 125,000 in 2010. 6 While a successful strategy is built on the firm’s business model, crafting one can be a chal - lenge. ................
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