SaaS Revenue Modeling: Details of the 7 Revenue Streams

[Pages:47]Draft 02/12

SaaS Revenue Modeling: Details of the 7 Revenue Streams



Copyright? 2012 Sixteen Ventures.All Rights Reserved

Legacy Software

Customers

Developers

Channels

Three basic elements



Copyright? 2012 Sixteen Ventures. All Rights Reserved

Software-as-a-Service (SaaS)

Customers

Developers

Channels

Same elements



Copyright? 2012 Sixteen Ventures. All Rights Reserved

Software-as-a-Service (SaaS)

Producers

Consumers

Ecosystem

Different approach



Copyright? 2012 Sixteen Ventures. All Rights Reserved

Software-as-a-Service (SaaS)

Producers

Consumers

Network Effect

Ecosystem

Very different approach



Copyright? 2012 Sixteen Ventures. All Rights Reserved

Software-as-a-Service (SaaS)

Producers

Consumers

Network Effect

Key differentiators

Ecosystem



Copyright? 2012 Sixteen Ventures. All Rights Reserved

The goals for a SaaS vendor should be different than a Legacy Software vendor

Producers

Scalable Revenue Streams

Consumers

Understanding why* allows for proper Revenue Modeling

*business scalability, increased CLV, leveraging multi-tenancy, etc.



Copyright? 2012 Sixteen Ventures. All Rights Reserved

Legacy Software Business Structure

Marketing

Intellectual Property

Technology

Revenue Model

Loosely-coupled, at best



Copyright? 2012 Sixteen Ventures. All Rights Reserved

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