AWS Marketplace - Seller Guide

AWS Marketplace

Seller Guide

AWS Marketplace Seller Guide

AWS Marketplace: Seller Guide

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AWS Marketplace Seller Guide

Table of Contents

What is AWS Marketplace? .................................................................................................................. 1 Using AWS Marketplace as a seller ............................................................................................... 1 Pricing ...................................................................................................................................... 2

Getting started as a seller ................................................................................................................... 4 Seller requirements for publishing free software products ............................................................... 4 Additional seller requirements for paid products ............................................................................ 4 Eligible jurisdictions for paid products .................................................................................. 5 AWS Marketplace Management Portal .......................................................................................... 6 Seller registration process ........................................................................................................... 6 Creating your public profile ................................................................................................. 7 Providing tax information ................................................................................................... 7 Providing US bank account information ................................................................................ 7 Completing the Know Your Customer process ........................................................................ 8 Completing bank account verification process ........................................................................ 9 (Optional) Add secondary users for the Know Your Customer procedure ................................... 10 Enrolling in the AWS Marketplace Tax Calculation Service ...................................................... 11 Disbursement and buyer billing .......................................................................................... 12 Already a seller? ............................................................................................................... 13 Complaints handling policy ? Amazon Payments Europe ....................................................... 13 Seller toolkit ............................................................................................................................ 14 AWS Marketplace Commerce Analytics Service ..................................................................... 14 AWS Marketplace Field Demonstration Program ................................................................... 25 Product Support Connection .............................................................................................. 26 More resources in AWS Marketplace Management Portal ....................................................... 34

Preparing your product ..................................................................................................................... 35 Product delivery ....................................................................................................................... 35 Product pricing ........................................................................................................................ 37 Pricing models ................................................................................................................. 38 Changing pricing models ................................................................................................... 40 Changing prices ............................................................................................................... 41 Private offers ................................................................................................................... 41 Product refunds ............................................................................................................... 41 Regions and countries ............................................................................................................... 43 AWS Regions ................................................................................................................... 43 Countries ......................................................................................................................... 43 Private offers ........................................................................................................................... 44 How private offers work .................................................................................................... 44 Private offers through consulting partners ........................................................................... 45 Notes about private offers ................................................................................................. 45 Supported product types .................................................................................................. 45 Offer submission process ................................................................................................... 47 Reporting for private offers ............................................................................................... 48 Flexible payment scheduler ............................................................................................... 48 Consulting partner private offers ........................................................................................ 49 Private offer upgrades and renewals ................................................................................... 55 Standardized contracts .............................................................................................................. 56 Standard Contract for AWS Marketplace .............................................................................. 57 Reseller Contract for AWS Marketplace ............................................................................... 58 Categories and metadata .......................................................................................................... 58 Naming and describing your product .................................................................................. 58 Choosing categories and keywords ..................................................................................... 59 AMI and container product usage instructions .............................................................................. 59 ...................................................................................................................................... 58 CloudFormation delivery ................................................................................................... 61

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AWS Marketplace Seller Guide

Monitoring and assessing application functions .................................................................... 61 Rotating programmatic system credentials and cryptographic keys ......................................... 61 Search engine optimization for products ..................................................................................... 62 Keywords ........................................................................................................................ 62 Software categories .......................................................................................................... 62 Highlights section ............................................................................................................. 62 Short description .............................................................................................................. 63 AWS Marketplace for Desktop Applications (AMDA) .............................................................................. 64 Starting the onboarding process ............................................................................................... 64 Product submission and packaging ............................................................................................. 64 Application packaging types ...................................................................................................... 65 Building the AMDA package ....................................................................................................... 65 Application metadata ................................................................................................................ 66 Ingestion and new version updates ............................................................................................. 66 AMI-based products .......................................................................................................................... 67 AMI-based product delivery methods .......................................................................................... 67 Understanding AMI-based products ............................................................................................ 67 Product lifecycle ............................................................................................................... 68 AMI product codes ........................................................................................................... 69 Change requests ............................................................................................................... 69 Product Load Forms ......................................................................................................... 70 Single-AMI products ................................................................................................................. 70 Prerequisites .................................................................................................................... 70 Creating your product ....................................................................................................... 71 Creating a change request ................................................................................................. 72 Getting status of a request ................................................................................................ 73 Updating product information ........................................................................................... 73 Updating version information ............................................................................................ 74 Adding a new version ....................................................................................................... 74 Giving AWS Marketplace access to your AMI ........................................................................ 76 Restricting a version ......................................................................................................... 77 Removing a product from AWS Marketplace ........................................................................ 78 Common errors when submitting change requests ................................................................ 79 AMI-based delivery using CloudFormation ................................................................................... 79 Building your product listing .............................................................................................. 80 Preparing your CloudFormation template ............................................................................ 80 Getting the cost estimate for your template infrastructure .................................................... 82 Architectural diagram ....................................................................................................... 82 Meeting the submission requirements ................................................................................. 83 Submitting your product request ........................................................................................ 84 Adding serverless application components ........................................................................... 84 Private images ......................................................................................................................... 90 Best practices for building AMIs ................................................................................................. 90 Verifying your AMI ........................................................................................................... 90 Securing resell rights ........................................................................................................ 90 Building an AMI ............................................................................................................... 91 Verifying your software is running on your AWS Marketplace AMI ........................................... 91 Securing an AMI ............................................................................................................... 92 AMI product pricing .................................................................................................................. 93 AMI pricing models ........................................................................................................... 93 AWS charges and software charges .................................................................................... 95 Custom metering pricing for AMI products .......................................................................... 96 Contract pricing for AMI products ..................................................................................... 102 AMI product billing, metering, and licensing integrations ............................................................. 105 Custom metering for AMI products with AWS Marketplace Metering Service ........................... 105 Contract pricing for AMI products with AWS License Manager ............................................... 108 Amazon SNS notifications for AMI products ............................................................................... 117

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AWS Marketplace Seller Guide

Amazon SNS topic: aws-mp-subscription-notification .............................................. 117 Subscribing an Amazon SQS queue to the Amazon SNS topic ............................................... 118 AMI product checklist .............................................................................................................. 118 AMI-based product requirements .............................................................................................. 119 Security policies ............................................................................................................. 119 Access policies ................................................................................................................ 120 Customer information policies .......................................................................................... 121 Product usage policies .................................................................................................... 121 Architecture policies ........................................................................................................ 122 AMI product usage instructions ........................................................................................ 122 Container-based products ................................................................................................................ 123 Getting help .......................................................................................................................... 123 Getting started with container products .................................................................................... 123 Prerequisites .................................................................................................................. 124 Creating a container product ........................................................................................... 124 Updating a container product .......................................................................................... 124 Creating the product ID for your container product ............................................................. 125 Creating or updating pricing details for container products .................................................. 125 Integrating AWS Marketplace Metering Service for your container product ............................. 126 Integrating AWS License Manager for your container product ............................................... 126 Adding a new version of your product .............................................................................. 127 Updating version information .......................................................................................... 131 Creating or updating product information for your container product .................................... 132 Publishing container products .......................................................................................... 133 Container product scans for security issues ........................................................................ 133 Container-based product requirements ...................................................................................... 134 Security requirements ..................................................................................................... 134 Access requirements ........................................................................................................ 134 Customer information requirements .................................................................................. 134 Product usage requirements ............................................................................................ 135 Architecture requirements ................................................................................................ 136 Container product usage instructions ................................................................................ 136 Container products pricing ....................................................................................................... 136 Container pricing models ................................................................................................. 136 Contract pricing for container products ............................................................................. 138 Container product billing, metering, and licensing integrations ..................................................... 141 Hourly and custom metering with AWS Marketplace Metering Service ................................... 141 Contract pricing with AWS License Manager ....................................................................... 143 Hourly metering with AWS Marketplace Metering Service .................................................... 143 Custom metering for container products ........................................................................... 151 Contract pricing for Container products with AWS License Manager ....................................... 159 Amazon SNS notifications for container products ....................................................................... 180 Amazon SNS topic: aws-mp-subscription-notification .............................................. 181 Subscribing an Amazon SQS queue to the Amazon SNS topic ............................................... 181 Machine learning products ............................................................................................................... 182 Getting started with machine learning products ........................................................................ 182 SageMaker model package .............................................................................................. 182 SageMaker algorithm ...................................................................................................... 182 Deploying an inference model .......................................................................................... 183 Security and intellectual property ............................................................................................ 183 Protecting intellectual property ....................................................................................... 183 No network access .......................................................................................................... 183 Security of customer data .............................................................................................. 183 Machine learning product pricing ............................................................................................. 184 Infrastructure pricing ...................................................................................................... 184 Software pricing ............................................................................................................. 184 Prepare your product in SageMaker .......................................................................................... 186

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