Direct Brands 2018 Founders’ Insights

DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS

Direct Brands 2018 Founders' Insights

NEW YORK ? OCTOBER 31, 2018 The Direct Brand Initiative Strategic Partners:

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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS

Indirect Brand Economy, 1879 - 2010

"Indirect Brands" are characterized by value-creation based on dominating O&O, high-barrier, capital-intensive supply chains with value extraction accomplished through a series of third-party handoffs (brand to publisher to retailer).

Direct Brand Economy, 2010 -

Direct Brands create value through low-barrier, capitalflexible, leased or rented supply chains, with value extraction accomplished primarily through the direct relationships between the company and its end consumers.

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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS

What are Direct Brands? How do they behave? How do they sell?

~50 CXOs

? 1:1 interviews ? Founder survey ? CXO Roundtable

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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS

the survey remains open & we are sharing back results

db/founders-survey

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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS

PART I: What are Direct Brands?

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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS

direct brands are born to disrupt

? 97% of respondents list "category disruption" as their goal

db/founders-survey 6

DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS

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