Direct Brands 2018 Founders’ Insights
DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS
Direct Brands 2018 Founders' Insights
NEW YORK ? OCTOBER 31, 2018 The Direct Brand Initiative Strategic Partners:
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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS
Indirect Brand Economy, 1879 - 2010
"Indirect Brands" are characterized by value-creation based on dominating O&O, high-barrier, capital-intensive supply chains with value extraction accomplished through a series of third-party handoffs (brand to publisher to retailer).
Direct Brand Economy, 2010 -
Direct Brands create value through low-barrier, capitalflexible, leased or rented supply chains, with value extraction accomplished primarily through the direct relationships between the company and its end consumers.
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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS
What are Direct Brands? How do they behave? How do they sell?
~50 CXOs
? 1:1 interviews ? Founder survey ? CXO Roundtable
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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS
the survey remains open & we are sharing back results
db/founders-survey
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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS
PART I: What are Direct Brands?
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DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS
direct brands are born to disrupt
? 97% of respondents list "category disruption" as their goal
db/founders-survey 6
DIRECT BRANDS 2018 | FOUNDERS' INSIGHTS
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