Chapter 9—Product Concepts

Market segmentation: A) means the same thing as marketing strategy planning. B) assumes that most submarkets can be satisfied by the same marketing mix. C) is the same thing as positioning. D) tries to identify homogeneous submarkets within a product-market. E) All of the above are true. 3-135. "Positioning" is a marketing management aid which refers to: A) a product's ability to provide both ... ................
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