Caribbean Hotel and Tourism



FLYING IS EASIER NOW: GRUPO PROMERICA, SPIRIT AIRLINES & MASTERCARD LAUNCH CREDIT CARDSANTO DOMINGO, Dominican Republic - March 7, 2014 - Spirit Airlines, MasterCard and Banco Promerica announced the launch of a new co-branded credit card called “Banco Promerica Spirit MasterCard”. The new product is the first card that Grupo Promerica launches in 7 countries from Central America and the Caribbean, and the first to be launched with the MasterCard brand in the Dominican Republic. ?By making airline tickets more accessible, the card will offer a new payment option within the tourism segment to the Dominican market. "At Grupo Promerica, a bank that is always innovating and creating products and services that seek to meet the expectations of its customers, we are proud to have launched a new card with Spirit and MasterCard. This is the first deal of its type to be launched in the Caribbean, Panama and Central America,” said Hampton Castillo, Executive VP and General Manager of Grupo Promerica.Also, the three companies announced the launch of the campaign “Now, flying is easier”, which aims to captivate the regional market through benefits, promotions and through the possibility of earning miles with Spirit Airlines, making it more accessible for Dominicans to travel to the major cities in the United States."Spirit Airlines is proud to have partnered with Grupo Promerica and MasterCard to introduce our new credit card to the Latin American market. The Spirit-Promerica-MasterCard card is now available to residents of each country in which we provide service in Central America and Dominican Republic. This new card offers customers a new way to earn and redeem miles for our Free Spirit loyalty program. Given the current increase in the cost of airline tickets, benefits such as affordable flights and the Spirit loyalty programs are key in helping consumers obtain more value for their money,” ?said Ben Baldanza, CEO and President of Spirit Airlines.This card is backed by MasterCard, which is accepted by nearly 40 million merchants in more than 210 countries. "The creation of this product offers great advantages to MasterCard cardholders, as it not only allows them to get closer to their destination but it also gives them security, easy access, convenience, and most importantly, great benefits with their purchases," added Oscar Uribe, Vice President of New Business Development for Co-Brands in Latin America and the Caribbean for MasterCard. "This is all part of the commitment that we have to find relevant, timely and innovative options to meet the needs and lifestyles of our customers, and it’s aligned with our great commitment to support the tourism and economic development in the Dominican Republic", said Uribe.About MasterCardMasterCard (NYSE: MA), , is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news. ................
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