J.C. Penney Case Study

To entice the customer to keep coming back, they will receive notifications on their social media accounts about seasonal looks and time sensitive discounts, such as, buy within the next 48 hours and we’ll give you 15 percent off. For those who don’t have a smartphone and can’t use the app, J.C. Penney will invest in an in-store computer kiosk and install the app and the Fashionista ... ................
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