Chapter 9—Product Concepts
The only appropriate goal for a nonprofit firm would be a service goal such as awareness, not a financial or market share goal. PTS: 1 REF: 167-168 OBJ: 11-8 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy. 97. What is one of the consequences of the American Red Cross's nonprofit orientation? a. ................
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