Rakuten 16AR(E) 0908

INNOVATION

Annual Report

Fiscal Year Ended December 31, 2016

Rakuten Ecosystem

Since the launch of the e-commerce marketplace Rakuten Ichiba in 1997, Rakuten has expanded to offer diverse services in e-commerce, FinTech, ad tech, Digital content and

communications to more than 1.1 billion members around the world.

Ads & Media

E-Commerce

Card

&

Payment

Life & Leisure

BRAND MEMBERSHIP

Banking

Digital Content

DATA

Securities

Communications Sports & Culture

Insurance

Rakuten Global Presence

Rakuten's partnership with world-famous Spanish soccer team FC Barcelona (a.k.a. Barca) will power increased global awareness, as Rakuten's 1.1 billion members around the world will encounter the Rakuten brand through Barca. We believe this is a tremendous opportunity.

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BIG D

Global Membership

1.1

billion

Global Annual GTV

?10.7

trillion

Geographical Presence

190

countries

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DATA

Japan Registered Membership

90

million*1

Domestic EC Annual GMS

?3.0

trillion

Business Line-up in Japan

70

services

(As of December 31, 2016, except *1) *1. As of March 31, 2017

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