Retail Management: A Strategic Approach, 11e (Berman/Evans)

Retail Management: A Strategic Approach, 11e (Berman/Evans) ... This intensive analysis is due to the _____. A) importance of impulse sales to all retailers . B) long-term nature of retail leases . C) high rent charged for store locations ... the use of marketing research, internal financial reporting systems, the role of planning, and employee ... ................
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