Next Generation Banking

?zg?r Bayraktar

Next Generation Banking

? Next Generation Banking - Ocak, 2021

Kitabin Adi Kitabin Yazari Sayfa D?zeni Kapak Tasarim Baski-Cilt

: Next Generation Banking : ?zg?r BAYRAKTAR : Buse ?LK? : EY08 :

Kapak Baski Dizi No ?retim K?it Cilt Yayinci Sertifika No Matbaa Sertifika No

ISBN

: : 4T Yayinlari Dizisi : Ocak, 2021 : 1. Hamur, 70 gr. : Amerikan Cilt - Sicak Tutkal : 31539 :

:

MM Danimanlik Eitim ve Yayincilik Ltd.ti. Barbaros Mh. Karayollari Site Sk. Soyak G?ky?z? Apartmani, C Blok: No:1

?sk?dar / stanbul

Tel: (0216) 651 31 68 ? (0534) 511 10 79 ?

Daitim ve Sati Umut Daitim

(0212) 511 77 49 ? Fax: (0212) 511 74 08

About Author

?zg?r Bayraktar decided to do internet-driven business professionally, while he was preparing for an MBA in New York, 2007.

He offered community management and digital marketing consultancy services with respect to the marketing efforts in the Turkish market to the multinational brands in the period of 2007-2009.

These brands left their strategies in Bayraktar's hands to make their products reach end-users through the channel, which is now called social media.

He offered digital communication consultancy services to the Major Candidates in Istanbul from the governing party in 2009. With this activity, politicians in Turkey became acquainted with social media for the first time.

In October 2010, he joined the founding team of Peak Games, the largest social game company in the Middle East and North Africa, as Director of Community and Marketing. The company made history in a short time as the first unicorn in Turkey with its valuation exceeding USD 1 billion.

In 2011, he accepted the offer of Zynga, the world's largest social gaming company, to become Responsible of Turkish Speaking Community and moved to Dublin. With the company going public with its valuation of USD 7 billion in 2012, he contributed to its activities of expansion in the Turkish and Middle Eastern markets.

Having returned to Turkey in 2013, Bayraktar provided consultancy to the international Internet companies for the expansion activities in Turkey and the Middle East for 8 months.

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Next Generation Banking Bayraktar founded a community of angel investors named Bayraktar & Partners in July 2014 and sold it to Webrazzi, the largest entrepreneurship blog in Turkey on November 1st, 2016. Bayraktar, whose first book titled "Bir letiim Modeli Olarak Oyunlatirma" (Gamification as a Communication Model) was published in 2015, published his second book titled Dijital letme Bilimi (Digital Business Science) in 2017. Bayraktar also worked as a Lecturer at Bah?eehir University. Bayraktar, who has articles published in Harvard Business Review and Forbes, has been developing new financial technology products under the umbrella of Albaraka T?rk Katilim Bankasi since 2018. In September 2020, Bayraktar appointed as COO to Albaraka T?rk's European digital banking service `'insha'' to manage all business operations - Berlin and Istanbul offices. ozgurbayraktar in/ozgurbayraktar

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Introduction

Introduction

Hello,

I spent my childhood in a bank counter thanks to my mother, who worked as a supervisor in Halk Bankasi in the late 1990s. Until I finished primary school, I thought that Uncle Temindar, who counted millions of liras every day, was the richest and most successful man in the world. Everyone would give Uncle Temindar a lot of money and a piece of paper to then get another piece of paper in return; and on top of that, Uncle Temindar would not even look people in the face while making these transactions.

The day I realized that being a teller was one of the hardest jobs in the world was the day my mother told me that Uncle Temindar did not really own all that money. Like superheroes who die in unusual ways in movies, one morning I suddenly lost my superhero.

We all witness the transformation in banking processes that we have to experience somehow from childhood to the present. Today's superheroes might not be tellers anymore, as a matter of fact, with the unstoppable development of technology in a few years, there will be no more tellers, let alone a bank branch.

With this book, which we try to make available to young people who want to have a career as a banker and all people who are interested in the transformation of financial markets, we will together look at the journey of banks' evolution from past to present and from present to the future with new technologies.

This book was supported by valuable sponsors during its preparation period.

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