“The Audience Measurement Business ... - C.W. Anderson
Some counted fan mail, others simply reported the population, or number of receivers sold, in their markets. These unreliable methods invited exaggeration. The networks were more deliberate. NBC commissioned a study in 1927 to determine not only the size of its audience, but the hours and days of listening. Analysts sought information on the economic status of listeners, foreshadowing the use ... ................
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