Lucky Style Guide - PBworks



Lucky

STYLE GUIDE JANUARY 2008.hsn

Webster’s Collegiate Dictionary (11th edition) is the first reference. Use the first spelling offered and cap when the entry is capped or when the definition says “always cap.” (Do not cap words described as “often cap” or “usually cap.”) For second fashion-related reference, consult Fairchild’s Dictionary of Fashion. For style questions, consult The Chicago Manual of Style (15th edition), The New York Times Manual of Style and Usage, Words Into Type, Bernstein’s Careful Writer, and Webster’s Geographical Dictionary.

table of contents

[section one] basics 2

[section two] captions and credits 3

[section three] general rules 6

[section four] designer names 13

[section five] numbers 19

[section six] standalone cities 21

[section seven] word list 22

[section eight] banned and endangered word list 28

[section one]

basics

* Always use a serial comma.

* Always use spell check.

* Don’t start a line with an em dash, ampersand, or ellipsis.

* Do make sure there’s a minimum of two lines of text below any subhed that appears near the bottom of a column.

* Use true ellipses (keyboard command: Option–;), not three periods. Separate ellipses from text with a space on either side.

* Don’t break words that aren’t hyphenated and avoid ending two consecutive lines with hyphens whenever possible. (If text is set in ultra-thin columns, it’s okay to occasionally break very long words, but only after a prefix: e.g., break “super-moisturizing” after “super.”)

* Avoid repeating words in the same story, particularly on the same page.

* Omit the possessive s on all words ending in s:

Los Angeles’ best restaurant

* Store and product names are not all capped unless they are acronyms. They follow headline capitalization style.

DKNY (acronym for Donna Karan New York)

Face Stockholm (not FACE)

To the Max (not The)

* No letters in phone numbers, with these exceptions:

800-H-BENDEL (Henri Bendel)

888-8-BARNEYS (Barneys)

800-MFIELDS (Marshall Field’s)

800-7-BEAUTY (Nordstrom)

877-FINDJCP (JCPenney)

800-DIAL-ANN (Ann Taylor)

* All prices are rounded up to the nearest whole dollar value,

except in the following sections, where cents are included:

Lucky Breaks

Local Listings

Shop While You Contribute

+

[section two]

captions and credits.

Lucky is all about captions. For best results, look at the relevant section in the most recent issue of the magazine. Keep in mind that caption styles are somewhat flexible and should work with the design.

In general, order should be: Product, prose, price, place:

RIBBON BUD VASE Beyond impractical yet very appealing, the soft satin weave turns a basic bowl into an arty statement piece.

$120, HABLE CONSTRUCTION, 877-422-5304

[Note: no punctuation needed between elements when those elements are formatted in different fonts]

A caption consisting of a single incomplete clause does not take a period.

When a caption contains a colon, it ends with a period, even if there is no complete clause.

Use postal abbreviations when the state is given in captions:

“OLIVER SWIFT” JACKET, $249, BURBERRY. JOHN’S COATS, ASPEN, CO, 303-864-9986

See the standalone list (page 22) for cities that can run without states.

For Stores versus For Locations

As needed, credits include “for stores” when the designer has no retail outlets (and the featured item may be found at a variety of stores) and they include “for locations” when the featured items are available specifically at the designer’s locations:

for stores

for locations

beauty items

Order should be: Brand and name of product (in color), prose, price, followed by store, phone, and/or URL info

bed head brunette goddess conditioner

The soy and wheat proteins in this butter-thick cream are specially blended to boost sheen in brown shades.

$18, for locations

Style names of beauty items are not set off with quotes, as style names for fashion items are.

Layout will dictate punctuation or lack thereof. If the font and/or color changes, no end punctuation is needed.

Product names should follow the company’s style, with two exceptions: Close up eyeshadow and SPF.

fashion items

Generally speaking, the order for fashion credits should begin with the featured item, if there is one, and then proceed top to bottom, outerwear to innerwear. Thus:

Featured item (if there is one) followed by: Jacket … top … skirt/pants … tights … earrings, necklace, ring, bracelet/watch, belt … shoes … purse

For full-page image fashion credits, order should be:

Directional: Description of item, price, designer. store, phone number or URL

Pay close attention to the use of commas and periods. Product info comes from the Credits department, is verified by Research, and primarily styled by Copy. Remember to always look at the appropriate column or section in the most recent available Lucky to ensure that the styling remains correct. Here are some examples:

When the designer and store info are different:

Satin briefs, $40, Emilio Pucci. Julie’s Clothes Shop, NYC, 212-888-4338

When the designer and store are the same, the caption gets condensed:

Satin briefs, $40, Emilio Pucci, 212-888-8888

Or the more abbreviated form:

Satin briefs, $40, Emilio Pucci,

Or when designer and store are clearly the same and not easily confused, the most abbreviated form:

Satin briefs, $40,

When the source is a website, a comma goes before it, not a period, even if the designer and the seller are two different entities:

Cotton halter top, $165, Lila,

Put product name in quotes (but only for fashion items—

no quotes for product names of beauty and home items) when applicable:

Cotton “Garner” peacoat, $370, Theory.

Select Neiman Marcus, 800-937-9146

For fashion stories in the well, the last full-page caption includes hair, makeup, and editing credits (in this order):

Fashion editor: Joe Rittenhouse. Hair: Maria Conchita. Makeup: Athena Dulcax

home items

For home items, order should be:

Brand and name of product, price, store, phone number or URL

Eames Plywood Folding Screen, $1,595, The Conran Shop, 866-755-9079

Smoggy Mountain Atomic Bonzai Kit, $22,

photo and illustration credits

Photographer bylines are only used with features:

Photographed by Andre Kertesz

Otherwise photo credits run in the gutter:

Andre Kertesz (if alone, no period).

Andre Kertesz. Hair: Sally Hershberger. Makeup: Collier Strong. Still Lifes: Lucky Digital Studio. (when a photographer shot the story and there are still lifes as well).

Lucky Digital Studio (if the only images that appear on the page are still lifes and the photographer that shot the story is credited next to the byline on the first page of the story)

All photos get captions, unless (a) there is only one photo on the page and (b) it is of a very well-known person whose name appears prominently on the page.

Also, here are some common photo credits and how they’re styled:



CANNONIERI & FORTIS

DAVIES + STARR

Lastly, if you see an illustration in a story and no corresponding gutter credit, be sure to check with the Art Department to get/confirm the missing information. Here are some of our more frequent illustrators:

Illustration: Amy Saidens/

Illustration: Anne Johnston Albert

Illustration: MEGAN HESS

Illustration: ODDESIUS PERRY

Illustrations: Phil Hankinson/Heart

MapS: alEX REARDON

[section three]

general rules.

abbreviations

No commas necessary with “Jr.” and “Sr.”: John F. Kennedy Jr. started George; Martin Luther King Jr. was an inspired man.

In captions/credits: Use “ct” for diamonds and “k” for gold (close up with numeral; no periods in either):

An 18k gold watch, a 24ct diamond.

In running text: Spell out karat, carat, and include space.

State names used with cities take postal abbreviations. State names are spelled out in running text. Circa is abbreviated in captions only as “ca.”

addresses

For streets, avenues, and floors follow number style: Spell out till nine, then use numerals:

428 Seventh Avenue, 13 Lafayette Boulevard, 1304 Thompkins, 12th Fl.

For street addresses always use numerals:

4 Times Square, 7 Haight Avenue, 9 Downing Street

Spell out the words Street, Avenue, Drive, etc, in running text. Abbreviate them in parentheticals within running text.

In sidebars or similar styles, abbreviations are okay. If you can’t spell them out in every address, then abbreviate them in every address.

When giving a full address in running text (with ZIP code), abbreviations are used:

120 E. 71st St., New York, NY 10019

East, West, etc.: No periods when following the address:

324 Williams Ave. NW, New York, NY 10019

agreement

Group names are treated as plural or singular on a case-by-case basis:

The Beatles are great; U2 is too.

cities and states

See the standalone list on page 21 for cities that can run without states or countries.

In captions, use postal abbreviations when state is given:

“OLIVER SWIFT” JACKET, $249, BURBERRY. JOHN’S COATS, ASPEN, CO, 303-864-9986

In running text, spell out state names:

I spent my vacation in Portland, Maine, and it was wonderful.

colon

Cap the first word of a complete sentence following a colon. Always cap after a colon in display type (titles, captions, decks, pull quotes, etc.).

companies

Use “its,” not “their,” when referring to a company or organization:

Hope Greenberg loves its products.

colors

Color compounds are open before and after the noun:

bright pink shirt; kelly green pants

Hyphenate, e.g., She wore a black-and-white print over a green-and-blue-striped mini. But: The print was black, and the stripes were green and blue.

dates

A comma is used after the year in expressions such as On June 13, 1981, we left the country…. No comma: December 1996. Do not use

-nd, -st, or -th when the date is in numerals:

The new coats will arrive in stores July 15.

Elision: If two year numbers are connected, delete hundreds from the second:

1981–82. But if the first year ends in two zeros, repeat hundreds:

1800–1811.

In such elisions, an en dash is used.

Never use an en-dash when the numbers are preceded by “from” or “between.”

directionals

Use in body text beneath or beside photo. Be specific without giving too much information. Name followed by (left) or (far left) will usually suffice.

doctors

On first mention use a doctor’s first and last name when described as an M.D.; thereafter use “Dr. ____.”

New York dermatologist Brad Katchen designed the spa himself.

Dr. Katchen recommends the Clarifying Enzyme Treatment.

Use “Dr.” for M.D.s; “Ph.D.” following a name is acceptable.

–ed or no –ed

Style varies according to usage, but generally we retain –ed endings in regular text while omitting them in credits:

Cropped sleeves emit ’50s-era fabulousness!

Crop-sleeve sweater, $120, Marc by Marc Jacobs, Net-a-

More specifically, the –eds:

-Collared, -Colored, -Detailed, -Heeled, -Plated,

-Shaped, -Sleeved, -Striped, -Trimmed, -Waisted

And the occasional exceptions:

Dropwaist, -Leg, -Neck, Oversize, Tone

en dash

Do not use to represent to between numbers:

The deep tissue massage ($45 to $75) is a revelation.

Use to make a compound adjective with a two-word proper noun and another noun or adjective:

New York City–based company

To create a compound adjective to modify a non-proper noun, connect with hyphens in most cases:

Bowling-ball-size handbags, 24-inch-long curtains

foreign words

Set in roman if in main body of Web 11. All others, set itals (except proper nouns and food names).

fractions

Use fraction font in addresses and product captions. Spell out in running text (a three-quarter-sleeved dress).

headlines

Always cap after a colon. Lowercase: articles (a, an, the), coordinating conjunctions (and, but, or, for, nor, yet, so), and prepositions of four or fewer letters.

Capitalize: all nouns, pronouns, verbs, adverbs, and subordinating conjunctions (if, because, as, that, when, where, since, though, etc.).

Note: “That” is not a preposition. It can function as an adverb, adjective, pronoun, or subordinating conjunction, so it is always capped.

handwriting

Initial caps and end punctuation when quote has attribution:

“I love this deep green lip gloss.”

—Sandy Shore

Initial caps but no end punctuation for Ed Picks pages, even in cases where the sentence is complete:

The flowy dress has a Spanish feel

Otherwise, a full sentence with no attribution gets end punctuation.

An incomplete sentence only gets end punctuation if it has an attribution, except in the case of Fashion Babble, where the editor’s attribution is implied.

letters (also see ‘words as words’)

Individual letters and combinations of letters are italicized: The letter b. He signed the document with an X.

Letters as shapes are roman and capped: an S curve.

Grades are roman and capped: A+

lyrics

Set in roman and in quotes if used in text body, with slashes to signify line breaks. Fragment from a lyric may be set in italic if used in a pull quote.

nicknames

Quotes, not parentheses:

Walt “Clyde” Frazier and Justin “Kiki” Bond were spotted at the Heatherette tent.

prefixes and suffixes

Most are closed up. Consult Web 11 and Chicago.

recipes

Ask Production to set fractionals. List ingredients in order of appearance in directions. Include serving size. Spell out “cup”; otherwise use abbreviations; tbsp and tbsp and oz.

signs/notices or language on a

t-shirt

Set in small caps.

slogans/mottos/rules

When formally introduced, use an initial cap. Quotes are usually not necessary.

small caps

Set headlines from newspapers and magazines, signs, graffiti, and T-shirt slogans in small caps, no quotes. Set am, pm, ad, and bc in small caps, no periods.

titles of people

Follow house cap style (articles within title are lowercase, prepositions of four letters or more are capped).

Do not cap a title that serves as an appositive:

New York City mayor Michael Bloomberg

Cap civil, military, and religious, titles and titles of nobility when they immediately precede a person’s name. The title is also capped if it refers to more than one name:

Governors Spitzer and Corzine.

Do not cap a title that stands on its own:

the mayor, the queen of England.

However, President is always capped when referring to the incumbent.

titles of works

Follow house cap style (articles within title are lower case, prepositions of four letters or more are capped).

|Albums: |Italicize. Follow house cap style. |

|Artwork: |Italicize names of paintings, sculptures. Follow house cap style. |

|Books: |Italicize. Follow house cap style. In most cases, follow title with price |

| |and publisher in parentheses. Contact information and publisher should be |

| |provided somewhere on the page: |

| |Adler makes groovy candles and wrote a fantastic book (My Prescription for|

| |Anti-Depressive Living, $23, Simon & Schuster, ). |

| |Kundera’s Unbearable Lightness of Being ($12.95, Penguin, |

| |) is her favorite. |

|DVDs: |Italicize. Follow house cap style. Note: Computer games: Treat as a DVD |

| |title. |

|Newspapers: |Italicize, including city and “the” if part of official name. Follow house|

| |cap style. |

|Poetry: |Roman and in quotes. |

|Ships: |Italicize. The spaceship Columbia; the U.S.S. Constitution. |

|Songs: |Roman and in quotes. Follow house cap style. |

|TV Shows: |Italicize. Follow house cap style. |

|Videogames: |Roman. |

too

No comma when “too” immediately follows the word it qualifies:

Maggie works at Macy’s; she works at Kinko’s too.

Do include comma when a word or phrase separates “too” from what it modifies:

Maggie works at Macy’s; she shops at Macy’s, too. (“Too” modifies “shops,” so a comma is used.)

typeface for punctuation: italic, bold, and color

In running text, if a store name has a possessive, set the apostrophe and “s” in roman and the store name in bold, just as italic type reverts to roman after a title:

We love the clothes at Intermix’s new locale.

I Love Lucy’s Ethel could’ve been a fashion contender.

The same is true for color display unless it occurs at the end of a sentence, in which case punctuation following color text should also be in color.

Leopold’s just-opened shop is loaded with a stellar mix of labels

The skinny stripes make for a great flirty sweater.

websites, urls

Lowercase. In running text, on second mention, drop “.com” and cap:

First mention: . Subsequent mentions: Shopbop

Try to avoid breaking URLs. If you must, then do so without a hyphen and before the period. Not ideal, but caption space is limited. Keep the URL as close to one line as possible:

Gourmet Garage,

gourmet



Drop the “” in all cases except in Lucky Breaks, and then one should break, if necessary, the following way:



buymerightawaylove

.com

words as words

Use quotes: The word “blue” sounds the same as the word “blew.”

[section four]

designer, beauty, and store names.

|a |

|AG Adriano Goldschmied |Alessandro Dell’Acqua |Anna Sui |Archindigo |

|A/X Armani Exchange |Alexander McQueen |Anne Cole |Arden B. |

|Abaeté |Alexandra de Markoff |Anne Klein New York |Artec |

|A.B.S. by Allen Schwartz |A Line Anne Klein |Annick Goutal |Atelier |

|Acqua di Parma |Alice + Olivia |Anthropologie |Autumn Cashmere |

|Adidas |Alice & Trixie |Antik Batik |A.V. Max |

|Adrienne Vittadini |Allen B. |Antik Denim |Aveda |

|Aeffe |Almay |Anya Hindmarch |Aveeno |

|Agnès B. |Anaïs Anaïs |A.P.C. |Avia |

|Alberta Ferretti |Ann Taylor |Aquage |Avon |

|Alberto Fava |Anna Molinari/Blumarine |Aquah |Azzedine Alaïa |

|b |

|Badgley Mischka |Ben-Amun |Bliss Bloomingdale’s |Bravo Banks |

|Bain de Soleil |[items under $100] |Blue Cult |Brooks Brothers |

|Banana Republic |Isaac Manevitz for |Blue Plate |Bulgari |

|Barneys New York |Ben-Amun |Bobbi Brown Essentials |Bullock’s |

|Barneys Co-op |[items $100 or more] |Body Glove |Bumble and Bumble |

|Bath & Body Works |Benefit |Bodyhints |Burberry |

|BCBGirls [but never BCBG] |Benetton, United Colors of |Body Shop, The |Burdines |

|BCBG Max Azria |Beth Orduña |Bond 07 |Burt’s Bees |

|[but never BCBG] |Betsey Johnson |Boots No. 7 |By Malene Birger |

|B.E. Becker Eshaya |Bill Blass |Bottega Veneta |[not just |

|Be & D |Bioré |Bourjois |“Malene Birger”] |

|Bebe |Bisou Bisou |[depending on line] |Byblos/Genny |

|Bed Head | |Bourjois Paris | |

|Belabumbum | |[depending on line] | |

|c |

|C&C California |Cento X Cento |Chloé |Coco Parì |

|Calvin Klein |Cerruti |Christian Dior |[note accent over “i”] |

|Calypso Christiane Celle |Chaiken Chanel |Christian Louboutin |Cole Haan |

|[name of line] |Chanel No 5 |Christina Perrin |Colin Stuart [leave out “for |

|Calypso Home |[no period] |CK Calvin Klein |Victoria's Secret Catalogue”] |

|[name of Calypso home store] |Chantecaille |Clairol |ColorOptions |

|Cargo |Charlotte Ronson |Clarins |Comme des Garçons |

|Carolina Herrera |[not “C. Ronson”] |Claudia Ciuti |Coppertone |

|Carolyne Roehm |ChapStick |Clinique |Cover Girl |

|Catherine Malandrino |Charles of the Ritz |Club Monaco |Curél |

|Celine by Michael Kors |Charm |C.O. Bigelow |Cutex |

|Cellex-C |[not “C.H.A.R.M”] |Coach |Cynthia Rowley |

| |Chip & Pepper | |Cynthia Steffe |

|d |

|Dâ-Nang |Dermalogica |Diego Della Valle |Donald J Pliner |

|Dana Buchman |Designers Guild [no apostrophe] |Diesel |[no period after initial] |

|Daryl K |Deux Lux |Dillard’s |Donna Karan |

|David Saity |Development by Erica Davies [1/07] |Dirty Girl |Doo Ri |

|Dayton/Hudson |Diane von Furstenberg |DKNY |Drifter |

|Dayton’s | |DKNY Jeans Juniors |Dsquared2 |

|Decléor | |Dolce & Gabbana, D&G |DuWop |

|e |

|Earth Therapeutics |Ellesse |Ergo |Estée Lauder |

|Eberjey |Emanuel Ungaro |Erica Davies [different |Etienne Aigner |

|Eco-ganik |Emilio Pucci |line from Development Erica Davies]|Eucerin |

|Elizabeth Arden |Emma Cook |Escada |Evan Picone |

|Ellen Tracy |Emporio Armani |Esprit |Express Design Studio |

| | |Essie | |

|f |

|Face Stockholm |Fins Denim |Frankie B. |Frédéric Fekkai |

|[not “FACE”] |Fiona Walker |Fred Segal |French Connection |

|Farylrobin |Fleurt [US brand] |[for the store and all counters: |Frost French |

|Fendi |Fleur T [UK brand] |Fred Segal Trend, Flare, Feet, |FuBu |

|Fernando Sanchez |Foley + Corinna |Rocks, Luggage, et al.] | |

|Ferragamo |Fownes gloves |Studio at Fred Segal | |

|Fila |Francesco Biasia |[for the salon | |

|Filene’s |[Biasia is the |at Fred Segal] | |

| |limited-edition line] | | |

|g |

|Gap [not The Gap] |Georges Marciano for Guess |Giuseppe Zanotti Design |Guerlain |

|Gap Body [two words] |Germain Monteil |Givenchy Gold Sign |Guess Jeans |

|Garden Botanika |Gianfranco Ferré |Goldwell |[no question mark, ever] |

|Garfinkel’s |Giorgio Armani |Green Lobster USA |Guinot |

|George ME | |Gucci | |

|h |

|H. Stern |Hard Candy |Helen Wang |Hester and Lizzie |

|H&M |Hard Tail |Helmut Lang Jeans |Hobo International |

|H20+ |Halé Bob [2 words] |Henri Bendel |Hudson |

|Hanii Y. |Harvé Bernard |Hermès |[for the Jeans company] |

|Hanky Panky |Hayden-Harnett |Hervé Léger |Hudson’s |

|Hanro |Hecht’s [not Hecht’s-Macy’s] | | |

|i |

|Ibisco |Icing [formerly Icing by Claire’s] |Ikraam |Intermix |

|Iceberg Jeans |Ikea |I.N.C. |Ios |

| | |Infusium |Isaac by Isaac Mizrahi |

|j |

|Jaeger [212-628-3350] |Jan Michaels San Francisco |Jimmy Choo |JOB |

|Jaegar [U.K.] |Jantzen |Joan Vass |Jones New York |

|J Brand [space, no period] |JCPenney |Joe’s Jeans |Joop |

|J.Crew [no space] |Jean Paul Gaultier |John Frieda |Jordache Jeans |

|J.F. Lazartigue |Jean-Charles de Castelbajac |John Sahag |Jovovich-Hawk |

|Jacques Morét bodywear |Jil Sander |John Scher |Joystick |

|James Coviello hats |Jill Stuart |Johnny Was |Juicy Couture |

|James Cured by Seun | |Johnson & Johnson |Junk Food |

|James Jeans | |JLo by Jennifer Lopez |Jussara Lee |

|k |

|Katayone Adeli |Kenzo |Kier + J |Kors Michael Kors |

|Kate Spade |Kérastase |Kirna Zabête |K-Swiss |

|Kenneth Cole |Kiehl’s |Kiss My Face | |

|[depending on line] | |Kmart | |

|Kenneth Cole New York | | | |

|[depending on line] | | | |

|l |

|L.A. Gear |Lands’ End |Le Sportsac |Lord & Taylor |

|L.L. Bean |Lane Bryant |Le Tigre |Louis Boston |

|L’Atelier |LaRok |Levi’s |Louis dell’Olio |

|L’attessa |Laundry |Lilja |Louis Féraud |

|L’Occitane en Provence |Laura Mercier |Lilla P. |Lovestory |

|L’Oréal Paris |Lauren Merkin |Lilly Pulitzer |Louis Vuitton |

|La Prairie |Lauren Moffatt |Lily McNeal |Ltd Fornarina |

|Lacoste |Laurie Westberg |Limited, The |Luca Luca |

|LaCrasia |Lerner et Cie |Liz Claiborne |Lucky Jeans |

|Lancôme |Les Copains |Liza Bruce |Lucy Barnes |

| | |Lizzy Disney | |

|m |

|M Missoni |Marina Spadafora |Max Factor |Michael Kors |

|MAC |Marithé & François Girbaud |MaxMara |Mila Schön |

|Magda Berliner |Mark [no period] |Maxx New York |Mimi Maternity |

|Make Up For Ever |Marlies Möller |Maxximum New York |Mint Jodi Arnold |

|Malatesta |Marshall Field’s |Maybelline New York |[formerly Mint] |

|Malia Mills |Maryjane Marcasiano |McQ–Alexander McQueen |Miss Davenporte |

|Manifesto |Mason by Michelle Mason |Me & Ro |Missoni |

|Manolo Blahnik |Maud Frizon |Megan Park |Miu Miu |

|Marc Jacobs |Max & Co. |Méli-Mélo |MOD |

|Marie Marie | |Metro 7 |Moschino Cheap & Chic |

|n |

|Nanette Lepore |Necessary Objects |Nicholas K |Nordstrom |

|Narciso Rodriguez |Neil Barrett |Nicole Farhi |Norma Kamali |

|Nars |Neiman Marcus |Nicole Miller |North Face, The |

|Naturopathica |Neutrogena |Nine West |NorthPark Center |

|Nautica |New York & Company |Nivea | |

| |[NY & Company OK] | | |

|o |

|Ogan Dallal |OMO Norma Kamali |OPI [no periods] |Oshmans |

|Oh Deer |On Gossamer |Origins |Osmotics |

|Oil of Olay |[2 words] |Orlando Espinoza |Ozbek |

|Olarte Foussard |Only Hearts |Orly | |

|Olive & Bette’s |Onward Kashiyama |Oscar de la Renta | |

|p |

|P.45 |Paul & Joe |Philou |Pomeroys |

|Paco Rabanne |Paul Smith |Piazza Sempione |Pond’s |

|Paige Premium Denim |PB Teen |Pir |Prada |

|Pamela Dennis |Pearl Izumi |Plein Sud |Prada Linea Rossa |

|Pantene Pro-V |Pedro García |Plénitude |Prescriptives |

|Paper Denim & Cloth |Philip Treacy hats |Plenty by Tracy Reese |Princess Marcella Borghese |

|Parallel |Philip B |Poleci |Pucci |

|Parfums Chloé |3.1 Phillip Lim |Polo Jeans Co. Ralph Lauren |Puma |

|Patricia Field |Philosophy | | |

|r |

|R.J. Graziano |Rebecca Moses |Rich’s |Rock & Republic |

|Rachel Pally |Rebecca Taylor |Richard Tyler |Robinsons-May |

|Rafe |Redken |Rimmel London [OR] |Rolex |

|Ralph by Ralph Lauren |Reebok |Rimmel Underground |Roxanne Assoulin |

|Ralph Lauren |Repêchage |[depending on line] |Roxy |

|Rampage |Revlon |Ritz Sadler |Russell + Hazel |

|Randolph Duke |Réyes [the label], Reyes [the |Robin Piccone | |

|Raul Vega |designer himself— |RoC | |

| |no accent] | | |

|s |

|Salon AKS |Saundra Messinger |Showroom Seven |Sports Club L.A., the |

|Saks Fifth Avenue |Seaton |Showroom, The |[lowercase “the” unless |

| [as opposed to |See by Chloé |Shu Uemura |starting sentence] |

|] |Seiferts |Sidonie Larizzi shoes |St. Ives |

|Sally Hansen |Sephora |Sigrid Olson |Stephane Kélian |

|Salt Works Jeans |Seven for All Mankind |Sisley Paris |Stephen DiGeronimo |

|Sam & Libby | |Siwy Denim |Stephen Sprouse |

|Samantá |Seventh House |SkinCeuticals |Stila |

|Samantha Robbins for Sami |Shay Todd |Soda Blu |Studio C |

|Sand ’N Sun |Shiseido |Sonia/Sonia Rykiel |Sui Anna Sui |

| |Shoshanna |Speedo |Sundãri |

| | | |Susan Lazar |

| | | |S.W.O.R.D. [acronym] |

|t |

|Tam-Tam [and their |Theory |Tom K Nguyen |Tracey Ross |

|sub-line: |Thierry Mugler |Tommy Hilfiger |Triple Five Soul |

|Princesse Tam-Tam] |3.1 Phillip Lim |Tony & Tina |Trish McEvoy |

|T. Anthony |Three Custom Color [not 3 Custom |To the Max |True Religion Brand Jeans |

|T. LeClerc |Color] |Too Faced |Trussardi |

|Tag-Heuer |Three Dots |Tory Burch |Tse Cashmere |

|Tahari |Tiffany & Co. |[formerly “Tory by TRB”] |Tsesay [1 word] |

|Ted Baker |Tocca |Trés Jolie [accent acute, not |Tuleh |

|Temple St. Clair |Todd Oldham |grave] |Twinkle by Wenlan |

|TG170 | | | |

|u |

|Ultima II |Ungaro Parallele |Urban Decay | |

|Un Jour un Sac |United Colors of Benetton |Urban Outfitters | |

|v |

|Valentino |Versace/Versus |Vincent Longo |Vivienne Tam |

|Vanessa Bruno |Victor Alfaro |Visage Beauté |Voluspa |

|Vaseline |Victoria’s Secret |Vivienne Westwood |Votre Nom |

|Vera Wang | | | |

|w |

|Wal-Mart |WD-NY [as of 1-07] |White + Warren |Winkelman’s |

|Walter [not Walter Baker] |Wet n Wild |William B |Wyeth by Todd Magill |

|Wares |White Room, The | | |

|x |

|XOXO | | | |

|y |

|Yanük |Yohji Yamamoto [depending on line] |Yon-Ka |Yves Rocher |

|Ya-Ya |Y’s by Yohji Yamamoto [depending on|Young Fabulous |Yves Saint Laurent, YSL |

| |line] |& Broke | |

|Z |

|Za Spa at Hotel Za Za | | | |

|Zephyrs at Jessica Landau | | | |

[section five]

numbers.

Spell out one through nine. However, no need to avoid “a hundred” or “a thousand,” as in If I’ve told you once I’ve told you a thousand times.

Use a comma in four-digit numbers ($1,095; 5,000 students).

Also: In running text and captions in Lucky Breaks and other places, it’s okay (and generally best) to spell out the numbers ten and above when they occur right before an amount of money:

Win one of ten $1,000 shopping sprees. If possible, recast the sentence to avoid this sort of construction.

ages

Spell out one through nine; use numerals for 10 and up (even things like 50ish). Follow standard adjectival hyphenation rules, i.e., 15-year-old boy.

centuries & ordinals

Spell out first through ninth; use numerals for 10 and up.

It happened in the third century.

She was a brilliant 19th-century aesthetician.

decades

Use numerals: the ’60s (preferred), the 1990s.

decimals

Any number with a decimal should be expressed as a numeral.

dimensions

With a single dimension or measurement, spell out numbers under 10. For dimensions of two or more elements, if one element is 10 or greater, use numerals for all elements:

5-foot-11-inch model.

Use numbers, spell out words:

Also acceptable: He is 5' 11" (thin space).

The clock is 4 feet 10 inches tall.

It weighs 99 pounds.

fractions

Spell out if the number is nine or less (I knew him for eight and a half years; The cart held 24 and a half pounds of coffee).

Hyphenation examples:

three and three-fourths inches; a two-and-a-half-year-old child;

the child was two and a half.

height

A six-foot-three-inch model or a 6' 3" model (thin space).

but she’s six feet tall

money

Use numerals with the dollar sign (all amounts) and spell out million and billion ($10 million house). In running text, spell out the word “cents” (25 cents for candy); in captions render as follows: $.25 (no space).

percentages

Always use numerals (except for exceptions such as at the beginning of a sentence, etc.): more than 7 percent of respondents, almost 50 percent of respondents). Do not hyphenate. In captions, use numeral and percent symbol (7%).

sizes of clothing

Always use numerals (size 2, size 12).

telephone numbers

Use hyphens to connect groups of digits. Don’t include parens, and don’t include a “1” before the area code:

212-880-2141

Abbreviate and lowercase “extension” where applicable:

323-677-1929, ext. 14

Foreign phone numbers take hyphens for readability. Include the “011” international code unless space is at a premium:

011-44-20-7247-3883

time of day

Use numerals with am and pm (2 pm). Small caps, space, no periods.

weights

Use numbers, spell out words: She weighs just 135 pounds.

A .33-ounce pocket-size flacon. (See WIT for further information.)

Abbreviate with a period in captions: 1 oz. chocolate, 2 oz. strawberries

[section six]

standalone cities.

These cities do not require a state/country name.

|u.s. cities |

|Albany |Colorado Springs |Las Vegas |Pittsburgh |

|Albuquerque |Dallas |Los Angeles |Sacramento |

|Anchorage |Denver |Memphis |Salt Lake City |

|Atlanta |Des Moines |Miami |San Antonio |

|Atlantic City |Detroit |Miami Beach |San Diego |

|Baltimore |El Paso |Milwaukee |San Francisco |

|Beverly Hills |Fort Lauderdale |Minneapolis |Seattle |

|Boston |Fort Worth |Nashville |St. Louis |

|Bronx |Hollywood |New Orleans |St. Paul |

|Brooklyn |Honolulu |New York |Syracuse |

|Buffalo |Houston |Oklahoma City |Tucson |

|Chicago |Indianapolis |Omaha |Virginia Beach |

|Cincinnati |Iowa City |Philadelphia | |

|Cleveland |Jersey City |Phoenix | |

|international cities |

|Amsterdam |Edinburgh |London |Quebec |

|Athens |Geneva |Madrid |Rio de Janeiro |

|Bangkok |Gibraltar |Mexico City |Rome |

|Beijing |Glasgow |Milan |Shanghai |

|Berlin |Guatemala City |Montreal |Singapore |

|Bombay |Havana |Moscow |Stockholm |

|Cairo |Hong Kong |Ottawa |Tokyo |

|Cape Town |Jerusalem |Panama City |Toronto |

|Dublin |Johannesburg |Paris |Venice |

[section seven]

word list.

|numbers |

|12-step |20/20 |24/7 |401(k) plan |

|a |

|A-cup, B-cup, etc. |a.k.a. |Army-Navy stores |ASAP |

|aesthetician |alpha hydroxy acid |art deco [l.c.] |asymmetrical |

|air-dry [v.] |argentine [for silver] |art nouveau |AWOL |

|air dryer |Argentinean [Buenos Aires and | |ayurvedic |

| |vicinity] | | |

|b |

|baby-doll dress |bestseller, bestselling |blow-dry [v.] |boy-shorts |

|babysit |Big Band |blow dryer |boy’s-style [adj.] |

|backseat |big-time [adv.] |blowout |boys club |

|badass [n./adj.] |bilevel |boatneck |bralette |

|bandanna |Bing cherry |boot-cut [adj.] |breakdancing |

|bandmate |blonde [“a blonde woman”; “a blond |boot cut [n.] |bricks-and-mortar |

|bark cloth |man”; “blond” when referring to the|Botox |browbone |

|batwing |color only] |boy-briefs |brunette |

|bed jacket | | |bubble-wrap |

|Bel Air | | |businesswoman |

|c |

|cabernet |cellmate |clifftop |crop top |

|cable knit [n.] |cellphone |-collared |cross-training |

|cable-knit [adj.] |champagne |color-blocking |crow’s-feet |

|Caesar salad |champagne-colored |-colored |cubic zirconia [not “zirconium”] |

|café |Champs-Élysées |continental |custom-blend [v.] |

|capiz |chat room |Co-op |cutoffs |

|-care: footcare, childcare, |chile, chiles |co-: co-owner, coauthor, cofounder |cutout [n., adj.] |

|skincare, healthcare, haircare |chrysoprase [not “chrysophase”] |cover-up [n.] | |

|carjack |C.I.A. |cowlneck | |

|catalog |clam-diggers |crewneck | |

|d |

|dammit |-detailed: [adj.] |-dress: |drop-shoulder |

|danceathon |DJ, DJs |apron dress, |dropwaist |

|daycare |do [short for “hairdo,” no |coatdress |duchesse satin |

|decor |apostrophe] |cocktail dress |duffel bag |

|deejayed, deejaying |dot-com |column dress |duffle coat |

|deep-clean |drawstring |fishtail dress |dulce de leche |

|defuzz | |halter dress |Dumbo |

|Depression, the | |minidress |dupioni |

|depuff | |shirtdress |dye, dyeing |

|de-stress, de-stresser | |slipdress | |

| | |sundress | |

| | |sweater dress | |

| | |tank dress | |

| | |wrap dress | |

|e |

|e-commerce |Empire waist [n.] |extra-: in most cases, hyphenated |eye-: eyecolor, eyeliner, eye |

|eelskin |Empire-waist [adj.] |before noun, open after: |pencil, eye shade, eyeshadow, |

|elastane |eons |“extra-long skirt,” “the skirt was |undereye |

|e-mail | |extra small” | |

|f |

|faux-patent-leather |flat iron [n.] |flip-flop |fringy |

|fisherman’s sweater |flat-iron [v.] |frequent flier |fundraiser, fundraising |

| | | | |

|g |

|gauzy |gold-tone (silver-tone) |goodie bag |gray |

|ginkgo |good ol’ boy |goth |grommeted |

|girly |goodbye | | |

|h |

|hair-: haircare, haircolor, |handcuff [n and v] |hands down [adv. meaning “easily”] |Henley |

|hairdryer, hairstyle, hairstylist, |hand down |hands-down |high-heeled (high-heeled shoes) |

|hairspray |-handed [right-handed, one-handed |[adj. meaning “without question”] |hip-huggers hippie |

|halter dress, halter top |catch] |handset |hipsters |

|Hamptons, the; East Hampton, |hand-feed |handshake |hip-wrap |

|Southampton, Westhampton |handful |hands-on |Holocaust, the |

|hand: |handheld |handspring |hoodie |

|handknit |hand-holding |handstitched |hotline |

|handmade |handknit |hand-to-mouth |hot pants |

|handbag |handmade |handwoven |hourlong |

|handbasket |hand-me-down |hand-wringing |hypoallergenic |

|hand-blended |handmix |handwringer | |

|handblown |handout [n.], |handwrite | |

|handbook |hand out [v.] |handwriting | |

|handcarved |hand over fist |handwrought | |

|handcraft (n and v) |handpainted |hardcore, softcore | |

|handcraftsman |handpick |health care [n.], healthcare [adj.]| |

|hand cream |handpress | | |

| |handprint | | |

| |handrail | | |

|i |

|iced tea |ish: |It Girl | |

|I.D. bracelet |apricot-jellyish | | |

|Ikea (not all caps) |menswearish | | |

|Internet |velvetish | | |

| |[generally close up, | | |

| |but use a hyphen if | | |

| |the primary word | | |

| |ends with a vowel] | | |

|j |

|Jackie O [no period] |jump-start | | |

|k |

|kick pleat |kick-start |kitten-heeled |kneesock |

|l |

|L.A. |-leg |lip-: lipcolor, lip liner, lip |low-rider |

|lambswool |[wide-leg, straight-leg] |gloss, lip balm, lipstick |low-rise |

|latte |life-size [not “life-sized”] |lip-sync |Lucite |

|lawnmower |-line: |loungy |Lurex |

| |bodyline, browline, hipline, | |Lycra |

| |lashline, shoulderline | | |

|m |

|macrame |maxi dress |micromini |minichain |

|M.D. |maxiskirt |microshift |minimall |

|mani-pedi |Meatpacking District |midcentury |minishift |

|Mary Janes |medspa |midmonth |miniskirt |

|maker [generally close up à la |men’s shirt |milkshake |MoMA |

|candlemaker] |menswearish |mini [generally close up |monger [closed up] |

|masala [no itals] |microdermabrasion |as a combining form | |

|matte brown [adj.] | |but also acceptable as | |

| | |a standalone adj.] | |

|n |

|nailcare, nailcolor, nail polish, |newsgroup |Novasuede |NYC |

|nail gloss |Nolita |nubuck | |

|New Age; New Agey |notecards |nun’s cloth | |

|o |

|off-Broadway |old-world [adj.] |one of a kind [adv.] |onscreen, onstage |

|okay |Old World [n.] |one-of-a-kind [adj.] |open-toe shoe |

|Old Hollywood | | |oversize |

|p |

|panties [not |pierogies |place cards |pom-pom |

|“a panty”] |pilates [l.c., unless refering to a|[but close up “placemat”] |[not “pompon”] |

|pantyhose |name, e.g. “Mr. Pilates”] |-plated |pony skin [n.], |

|pareo |pinstriped [adj.] |pleather |pony-skin [adj.] |

|parfum |pintucked |polka dot [n.], |PR |

|peacoat |pj’s |polka-dot [adj.] |premier [first, best] |

|peep-toe | |polyamide |premiere [debut] |

|Ph.D. | | |Pyramids, the |

|q |

| | | | |

|r |

|R&B |rain gear |restroom |rockery |

|R&R |rainforest |rock and roll |RSVP |

|racerback |re |rock-and-roll band |rue du Faubourg |

| | | |St.-Honoré |

|s |

|S/M |-shoulder |soulmate |super: |

|Savile Row |Sichuan |soundtrack |super-beauty |

|saxman |-size |South, the, Southerner |super-hydrating |

|schlumpy |skincare, skin tone |spandex |super-moisturizing |

|scoopneck |-sleeve and sleeved: the blouse has|-speak: doublespeak, victimspeak |[hyph’d as of 1-07 but] |

|Scotch [the drink] | |SPF15 [close up numeral] |supermodel |

|self-belt |long sleeves [n.] |spot-test |Supplex |

|sequined |it’s a long-sleeved blouse [adj.] |stainless steel |SUV |

|-shaped [pear-shaped, oval-shaped, |slipdress |[open as adj.] |Swarovski crystal |

|but oversize, hamster-size] |smiley |sterling silver |swathe |

|shift dress |smoothie |[open as adj.] |sweat-: sweatpants, sweatshirt, |

|shirtdress |snowboarding |stripy |sweatsuit |

|shopgirl |Soho [London] |-striped (pinstriped) |sweater vest |

|short-shorts |SoHo [NYC] |stylie |szoozh |

|short-suit | | | |

|t |

|tai chi |Tinkertoy |trench coat |trunk show |

|tealight |-toe: cap-toe, square-toe pumps |[two words] |T-shirt/tee |

|terry cloth [n.], |-tone |Tribeca | |

|terry-cloth [adj.] |top coat |Trillions | |

|tiare flower |townhouse |trimmed [e.g. “leather-trimmed | |

|[not capped] | |pumps”] | |

|u |

|über- |Ultrasuede |U.S. | |

|[with hyphen, use |Ultravelvet |UK | |

|with judicious rarity] |under-: |UVA | |

|ultra-: |undereye, undergarment |UVB | |

|ultra-luxe, |updo | | |

|ultra-sexy | | | |

|ultra-glam | | | |

|v |

|VIP | | | |

|V-neck | | | |

|w |

|-waisted [exception: dropwaist] |-wear: activewear, beachwear, |wing tip [n.] |workspace |

|wannabe |menswear, resortwear, womenswear |wing-tip [adj.] |workwear |

|waterski, waterskier, waterskiing |Web, the |wise: fashionwise, beautywise |-worthy: spree-worthy, |

| |website |[close up in most instances] |display-worthy |

| |webzine | |[hyphenate in most instances] |

| | | |wrap skirt |

|x |

| | | | |

|y |

|ylang-ylang | | | |

|z |

|zirconia [not “zirconium”] | | | |

[section eight]

banned word list.

|adorable |fabu |goodies |really | |

|attitude (as in |fashion-forward |groovy |regal | |

|“with attitude”) |fashionista |guru |rife | |

|avant-garde |fave |hippie |run, don’t walk | |

|best-kept secret |fierce |indulgence(s) |shake things up | |

|blank, blank, and more blank (as in|the final word in |loads of |shopaholic | |

|“shoes, shoes, and more shoes”) |find (when used as verb; e.g., |junkie (“fashion junkie”) |think blanky blank blank (e.g., | |

|bling |“also find gloves and bags...”) |kitschy |“think Madonna on the beach in | |

|boasting |flair |knickknack |Barbados”) | |

|boho |food references used to describe a |kooky |to name but a few | |

|to boot |nonfood item (as in “a tasty cherry|locks (used for hair) |tons of | |

|covetable |print”) |merch |treasure(s) | |

|cozy |foxy |natch |tresses | |

|cult following |funky |not to mention |wacky | |

|cultish |genius (used as an adj.) |nothing short of |wads of | |

|decidedly |giggle |quaint |wares | |

| |go(es)-with-anything |quirky |whimsical | |

| |go(es)-with-everything | |-y (as a suffix) | |

| | | |your inner [blankity blank] | |

endangered species list.

These words have appeared enough times to merit putting them on ice for

a while. They may make the odd appearance, but please use them sparingly.

|AMAZING |infused |rock-star |totally |

|chick |-ish |sheeny |über |

|deeply |ladylike |sultry |vibe |

|flowy |old school |sweet (except in the sense of taste| |

| | |buds) | |

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