Chapter 9—Product Concepts
33. Along with soft drinks, Cadbury-Schweppes also markets Dentyne gum, Sour Patch Kids candy, and Mott’s apple juice. This is an abbreviated listing of the company's: a. customer mix b. product line c. product mix d. line depth e. product inconsistency ANS: C. An organization's product mix includes all of the products that it sells. ................
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