Demonstrating Value



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[The name of your] Market Builds Strong Local Economies

Buying at the Farmers’ Market Directly Supports Local Farmers

Average daily vendor sales (all vendors): [MM#2]

Farm Vendor Sales:

Total vendor farm revenues (annual): [VS#21a]

Average annual vendor farm revenue: [VS#21a]

Total local product sales (annual): [VS321c]

% local sales of all product sales: [VS#21c]

Total farm direct* sales (annual): [VS#21e]

% farm direct of all local sales: [VS#21e]

This market’s contribution to vendor revenues: [VS#21e]

*Farm direct includes farmers’ markets, CSA shares, and farm gate sales. It does not include retail, restaurant, or distributor sales.

Paid direct market hours [MM#7]

Direct jobs created (# of market employees) [MM#7]

Unpaid direct market hours [MM#7]

Total regular volunteers [MM#7]

Average weekly volunteer commitment [MM#7]

Farmers Markets Create Local Employment

[MM313]

The Market Helps Small Business Grow

[pic]

[The name of your] Market Makes a Significant Contribution to Vendor Livelihoods

[pic]

Average Customer Spend: [CS#3]

(Ranges from [CS#3], depending on data collection method)

Estimated total market sales per day: [AG: Crowd Count]

Amount generated by This Farmers’ Market each year: [MM#2e]

Percent of customers who made destination trips to the farmers’ market: [CS#4]

[pic]

[pic]

Vendors at the Market are Full-Time Producers and Active in other Local Business Segments

[2R]

The Farmers’ Market Drives Local Business

Is Farmers’ Market Participation Worth Vendors’ Time Over other Sales Channels?

[The name of your] Market Builds Strong Local Economies

[graph below, and conclusions from VS#9.]

[graph below, and conclusions from VS#9]

Vendors value the farmers’ market for many reasons, as seen above. However, they all make their own decisions about what investment of time is worthwhile.

The average time commitment required is [VS#10]

This commitment varies widely by vendor, depending on what they sell, how long they have been selling, how many markets they participate in, where they produce, and the point during the season, among many other factors.

Farmers’ Market Shoppers Don’t Stop at Supporting Market Vendors – Local Business Benefits, Too

Percent of customers who will shop at nearby businesses: [CS#7]

Average customer spend at neighbouring businesses: [CS#7]

Estimated average total spend at local businesses by market shoppers:

[AG: Local Business Benefits]

Annual economic “overflow” benefits in the community from purchases at nearby businesses driven by the Farmers’ Market:

[AG: Local Business Benefits]

Sales at the market are one type of product sale. Product sales are one type of farming revenue. Many farmers hold other jobs that make up their household revenue.

[VS#21e]

[VS#21e]

[2R text]

[from graph above, and VS#21e]

[from graph above, and VS#21e]

[2R]

1/2

2/2

[CS#3]

VS#21e

VS#21e

VS#9

VS#9

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