21 Questions to a business plan

If you are running a consulting business and are charging $100 an hour for example then your gross margin would be $100 since there are no costs coming out of the $100. If you are selling lamps for $59.95 and it costs you $20.00 to make each lamp (COGS), then your gross margin is $59.95 minus $20.00 or $39.95. ................
................