Branding Assessment



Branding AssessmentObjectiveWhat is the most important thing you need to communicate with the people in your network? 3 accomplishments you would like to be known for: Keywords – What terms might people use when looking for your specialty or expertise? People You InfluenceWhat have your customers/clients/patients/constituents/members of your network responded to best in the past? (What about your product or service are they most excited by? Cost savings? Excellent service? Fast delivery? High quality?)What 5 things are the most important things for us to know about your clientele (or the people in your specific network?) Your Ideal Customer - Company(Please write the most detailed profile possible of your ideal customer. Please include all relevant factors such as: location, company size, industry, age of company, etc.).Your Ideal Customer - Individual(Regarding the individual who will be making the purchasing decision – please include all as much information as possible, including title, authority level, influencing factors, education level, age, income, gender, family status, geographic, political, attitude, etc.)Who is your ideal customer influenced by? (i.e. regulatory agents, legal counsel, financial planner, coach, political leanings, etc.) Are you a member of any of the following? NBAA – AOPA - EBACE - ABACE - Your Local Chamber of Commerce __________________Other organizations? _____________________________ Unique Selling Proposition or Elevator SpeechWhen you introduce yourself to someone at a professional networking event, this is what you say. Have you been mentioned in any of these media? Traditional MediaYellow PagesNewspaper AdsMagazines (please list)Aerospace Manufacturing & DesignAir & SpaceAirport BusinessAMT – Aircraft Maintenance TechnologyAOPA Flight TrainingAOPA PilotAviation Week Business & Commercial AviationAviation Week Space & TechnologyBusiness Jet TravelerCessna Owners MagazineFlight JournalFlyingForbesGround Support MagazinePilotMagPipers MagazineRobb ReportRotorVerticalVertical 911Other (List)________________Merge-MailYour own direct-mail list (How many?) RadioTV (30, 60, 90 sec commercials) TV (infomercials, paid placement) 800#/Recorded messagesCustomer newsletter (how many?) Referral programsTrade ShowsPublic Speaking Online Media Internet – web siteInternet – Blog or forumInternet – Online newsletter or e-newsletter or ezineSocial Media – LinkedInSocial Media – FacebookSocial Media – TwitterSocial Media – Google +Social Media - OtherTrade ShowsHave you attended or plan to attend any of the following Please indicate:A – Attended but did not exhibitE- Exhibited P- Plan to attendNBAA Annual Convention NBAA Regional Trade ShowsAviation Pros (Cygnus) MEBA (Middle East) EBACE (Europe) ABACE (Asia) LABACE (Latin AmericaHeli-ExpoAir ExpoSun & Fun (Florida) EAA Airventure (Oshkosh)Other? ................
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