PART 2: EVALUATION ITEMS



-501650-388620 THE UNIVERSITY OF NORTH CAROLINA AT GREENSBOROJoseph M. Bryan School of Business and EconomicsINTRODUCTION TO INTERNATIONAL BUSINESSMGT 301-01FALL SEMESTER 2008August 25-December 8Mondays and Wednesdays, 2:00-3:15 PM 132 Bryan Building This syllabus is subject to change as the semester progresses to accommodate instructional and/or student needs. PART 1: GENERAL INFORMATION1. CONTACT INFORMATION8255132080Professor: Riikka M. SaralaOffice:348 BryanOffice phone: 334 5457 (e-mail preferred)E-mail: rmsarala@uncg.edu Office Hours: Mo 9:00-11:00 AM, Tue 9:00 AM-10AM. Please send me an e-mail or stop by during my office hours to ask questions, etc. You can also come and talk to me before/after class. 2. PREREQUISITES495236538100Economics 300 3. REQUIRED COURSE TEXTBOOKInternational Business (The Challenges of Globalization), 4th edition, by Wild/Wild/Han, Prentice Hall 2008, ISBN 13: 978-0-13-174743-2Companion website: website provided by the textbook publisher includes supplemental material (e.g. extra slides, practice quizzes) that can assist you in learning the contents of the textbook. Blackboard: The lecture slides are available through Blackboard before each session! Please check Blackboard regularly for course announcements!4. COURSE CATALOG DESCRIPTIONThis course is an introduction to the environmental factors which increasingly cause businesses to become international in the scope of their activities. Nature of global business and multinational organizations analyzed. 5. SPECIAL NOTECertain topics and course content appear in both the ECO 300 and MGT 301 syllabi. This replication of topics is meant to build your knowledge, understanding, and analysis of global issues facing economic policy makers in ECO 300 and business managers in MGT 301. 6. COURSE PHILOSOPHY Due to the increasing globalization of industries and the deepening interdependence of national economies, it is becoming more important for managers to have a basic understanding of the structure of the global economy in which they operate. Also, with the greater freedom firms now have to sell, invest, and operate around the globe comes the need to understand how to assess the stability and growth prospects of individual nations and their markets. Knowledge about how to conduct business with people from numerous cultural backgrounds is just as vital. 7. COURSE OVERVIEW MGT 301 is an introductory undergraduate course in international business. It is the first course in international business. To that extent, it will provide an overview but not in-depth knowledge enough to become an expert in international business. The course covers a wide range of topics to introduce you to different aspects of international business environment and international management with a focus on multinational companies (MNCs). The course is divided in two parts:Part 1: International Business EnvironmentWe cover topics related to the international business environment.Part 2: International Management We explore how international business operations are managed and discuss how international management differs from the management of domestic operations.8. COURSE OBJECTIVESOn completion of this course, you will be able toDefine international business and discuss how it differs from domestic business.Define and discuss key terms and concepts related to international business. Acquire a basic understanding of the structure of the global economy and the perspectives of various actors in the global economy. Make well-reasoned suggestions about how to address many of the challenges and opportunities within an international business setting. For example, students are expected to knowledgeably discuss the pros and cons of particular ways of entering national markets, of managing foreign exchange risk, and of selecting members for cross-cultural teams. Other issues students will be expected to learn about are outlined in this syllabus and will be addressed as the course progresses. Knowledgeably discuss some of the key public policy, ethical and environmental issues that are typically connected to international business. Students should be able to discuss the challenges that third world countries have in participating in world trade, and the different perspectives that exist with regard to intellectual property rights and the third world.9. COURSE FORMATThe course will be organized around short lectures, case analyses, in-class discussions, and group project. Active learning strategies are used to facilitate your learning and to enhance your communication and team work skills, which you will need when you enter the business world.Short lectures Facilitate your understanding of the key terms and concepts and the theoretical foundations of international business. Case studies and in-class discussionsTeach you to apply the international business theories to different international business situations/problems and enhance your learning of the course material. Group projectDevelops your knowledge about market entry to a foreign country Improves your analytical, communication, and presentation skills10. COURSE DESIGNI have designed the course around the Seven Principles of Good Practice in Undergraduate Education:Good practice encourages student-faculty contact. I encourage you to come and talk to me before or after class or during my office hours if you have any questions or concerns. Also, if you are interested in a specific topic, I am glad to provide you with additional readings. If anything is unclear for you in class, do not hesitate to ask me right away.Good practice encourages cooperation among individual students. During this course, you will be assigned to a group. During the first class, please exchange your contact information. If you cannot attend a class, please ask your group members for notes and material. Working in groups gives you a chance to discuss the course material with other students and facilitates your learning. Good practice encourages active learning. Case studies, in-class exercises, and project work are used. Good practice provides for prompt feedback.I will correct your exams within 24 hours.I will provide written feedback on your case analyses and project papers.You can always come and ask feedback on how you are performing in the class discussions. Good practice emphasizes time on task. I ask you to respect the deadlines for the assignments. All late work will be subject to a 30% deduction. After the last day of the class, no late work will be accepted. Good practice communicates high expectations.I have high expectations from my students and I expect you to complete all the required assignments and participate actively. If you have any questions about what you are expected to do, please do not hesitate to ask. Good practice respects diverse talents and ways of learning. International business is all about diversity. I encourage you to share your own views and experiences with your group and the rest of the class. I use active learning strategies that include different types of exercises and group work to address students’ diverse learning styles. 11. COURSE COVERAGE OF AACSB’S COMMON THEMES AND SKILL SET AREASI have designed the course to provide coverage in all AACSB’s common themes and skill sets. The level of coverage is indicated in the following: Common ThemesInternational issues: Extensive coverageThe course is international by nature.Ethical issues: Extensive coverage Ethical issues are critical in international business. We will discuss several ethical dilemmas in class. Legal and regulatory issues: Extensive coverageIn international business, it is crucial to be familiar with the legal and regulatory environment of foreign countries. Political issues: Extensive coveragePolitical environment and changes in political environment greatly affect the opportunities and ease of international business. Environmental issues: Some coverageWe will discuss environmental issues mainly from the ethical and legal/regulatory aspects.Technological issues: Significant coverageImprovements in technology have a great impact on international business (e.g. internet, logistics and shipping, manufacturing technology).Demographic diversity: Significant coverage One of the themes that we will cover is international human resources management which addresses managing demographic diversity in MNCs. We will also talk about demographic diversity of foreign countries. Skill setsWritten communication: Extensive coverageYou will be writing a case study report and a project paper during this course.Oral communication skills: Extensive coverage Every team will present a case study and a project puter usage skills: Extensive coverageYou will use computer to write a professional case report and a project paper.Research skills: Extensive coverageYou will do research for your case analysis and your project paper.You will learn how to find international business information, and you will learn to evaluate the reliability of the information. Our business librarian, Steve Cramer (smcramer@uncg.edu), will be happy to assist you with all your information needs. Team/personal skills: Extensive coverage You will be working in an assigned group during the entire course. You will also be encouraged to participate in the class discussions.12. HONOR CODEYou are required to know and abide by the Honor Code in all matters concerning this course. Please submit all written work with the word “Pledged” followed by your signature indicating that you prepared the work in accordance with the Honor Code and in accordance with any other specific instructions relevant to that assignment. This pledge will also indicated that you have not used information (oral or written), materials, or briefs prepared by or given by current or former students in my cases or students in other classes or online paper-writing services. I will pursue Honor Code violations.13. FACULTY – STUDENT GUIDELINESThe Bryan School has adopted a set of faculty and student guidelines. Please read them at: uncg.edu/bae/faculty_student_guidelines.pdf14. GRADINGDuring the course, you will have many opportunities to demonstrate what you are learning. Active participation during the entire course is very important. Active class attendance will also help you perform better in the exams. All late assignments will be subject to a 30% deduction. No late work will be accepted after the last day of class. The following information indicates the weighting of the various aspects of your work:1. Miniquizzes502. Exam 11003. Exam 21004. Final exam 2505. Class Participation1006. Case analysis and presentation 2007. Group Project 200Maximum points 100015. SCALEFor your final grade, I will use the following scale:Score Grade Score Grade Score Grade 960-1000A+790 – 829B630 – 669C-920 - 959 A750 – 789B-590 – 629D+870 – 919A-710 – 749C+550 – 589D830 – 869B+670 – 709C0 – 549FAny appeal on grading must be done in writing. You are required to specify in writing why you are appealing.16. RESOURCESThe University offers several services to assist you with your studies. I encourage you to use the services of the Writing Center and the Speaking Center when preparing your papers and presentations: University Library offers access to newspapers and magazines that deal with international business issues. Recommended sources are: The Economist, Business Week, Wall Street Journal, The Financial Times, Harvard Business Review. These can be accessed through the library website: You can also find hard copies in the library. For your group project, the University Library offers access to several databases with country and industry level information. These are compiled on the Course Library Website contact person at the library is Steve Cramer, (smcramer@uncg.edu, phone 336-256-0346). You are welcome to contact him if you need any help with your group project or if you have any general library needs. UNCG cares about your success as a student. We recognize students often balance many challenging personal issues and demands. Please take advantage of the University resources designed to help. For assistance accessing these resources, contact the Dean of Students Office at 334-5514 or Student Academic Services at 334-5730. The Counseling and Testing Center is available for mental health assistance, 334-5874. You may also visit me during my office hours. PART 2: EVALUATION ITEMS1. MINIQUIZZES (50 points) In the beginning of every session, there will be a miniquizz that tests the homework material (max. 2.5 points / miniquizz). If you arrive more than 5 minutes late, you cannot participate in the miniquizz. The miniquizzess are there to your benefit: They provide a fairly easy way for you to earn points. They also give you an opportunity to check your own learning and encourage you to study the course material gradually and consistently, not just the day before the final exam. 2. EXAM 1 (100 points) Exam 1 will be on Sep 17th 2008. More details about this exam will be available on the Blackboard before the exam. 3. EXAM 2 (100 points) Exam 2 will be on Oct 1st 2008. More details will be available on the Blackboard before the exam. 4. FINAL EXAM (250 points) Final exam will be on Dec 15th 2008 12:00-3:00 in Bryan 132. Details will be announced on the blackboard before the exam. 37719004464055. CLASS PARTICIPATION: Physical Attendance and Activity (100 points) You are encouraged to attend all the classes. I will take attendance at every class. If you miss a class, it is your responsibility to check with another student to find out if any changes were made and to be prepared for such items when you return to the next class. If you have been sick and have a doctor’s note, please come and see me to have your absence excused.You should complete all reading assignments and be prepared to discuss those assignments, especially the cases. It is important that you participate in class discussions. However, please note that quality, not quantity, is important in the discussion. In addition, the following factors will also be considered: Courtesy (cell phones off, no web surfing, absence of extensive side conversations)Attentiveness (focus directed to the presenter, not distracting others)Asking questions of groups presentingProviding comments and critiquing reading materials and cases. I would like you to view the classroom as a large conference room in a business facility and conduct yourself as you would conduct in a real business situation. The classroom is a good place for you to practice professional business conduct and communication in a safe, non-judgmental environment.Attendance points: You can earn 2 points per session (excluding exam sessions) to a maximum of 50 points by just being present in the class and showing courtesy and attentiveness (see definitions for courtesy and attentiveness above). Thus, attending 25 sessions will give you the maximum attendance points. If you arrive more than 10 minutes late or leave more than 10 minutes early, you will earn no points for that session. Activity points: You can earn additional 50 points by actively participating in the class discussions, asking questions of groups presenting, and by providing comments and critiquing reading materials and cases in a constructive way. I will judge your activity points based on your overall activity during the entire course. Please note that the quality of your contribution, not quantity is important. Inclement Weather Policy: If we experience snow, sleet, etc., we will follow the University’s decision as to holding class. Use your good judgment in such cases. If you do not feel you can safely make it to class, do not come. 6. CASE ANALYSIS AND PRESENTATION (200 points: written report 100 points + presentation 100 points) *-403860-5080Each group is required to present a case. The presenting group will also submit a written analysis of the case (4-6 pages, double-spaced). Please submit a hard-copy of your analysis when you come to class on the day of your presentation. Cases are assigned to you during first class on first-come first-served basis. Each group member should attest with the word “Pledged” on the cover sheet followed by your signature indicating that you prepared the work in accordance with the Honor Code and in accordance with any other specific instructions relevant to that assignment. The groups will be formed during the first class (5 members). Your group for the case analysis and the group project should be the same. I have the right to assign additional members to your group, if needed.You are expected to use additional sources (company websites, newspaper/magazine articles) when writing your case report. Newspaper/magazine articles can be accessed through the library website: use the APA citation to indicate your sources in the text and at the end of your report (reference list). A guide for APA citation can be found at Do not hesitate to ask me if you are not familiar with the APA citation or have any questions. Important: It is required that you come and check with me for additional readings and questions related to the case you are presenting one week before your presentation. Grading of the written case reportYour case report will be evaluated based on the following criteriaStructure and general readability of the reportA brief introduction that links the case report to the course themesSeparate answers to each questions that are clearly indicated by subtitlesA brief conclusion section that sums up the most important points of your reportContentThe extent and quality to which several alternative answers for the questions are presented, evaluated, and justifiedUse of additional sources (company websites, newspaper articles) and their integration to the report (quality not quantity is important)The extent to which the report goes beyond repeating the facts given in the case studyGrading of the case presentation Your case presentation will be evaluated based on the following criteriaStructure of the presentationEach group member should present!Your first slide should contain an overview of your presentation.A brief introductionA review of each question: The group either presents their own answers or first asks the audience for their answers and then compares those with their own answers.A brief conclusion followed by questions and answers sessionContent and quality of the presentationQuality of the slidesQuality of the presentationTry to make your presentation entertaining! (For example, use pictures)Involving audienceThe extent to which the group succeeds to involve the audience (e.g. asking questions, comparing other groups’ answers with their own answers).7. GROUP PROJECT: DEVELOPING AN INTERNATIONAL BUSINESS PLAN (IBP) (200 points)*-40386045085Working in groups, you are required to prepare an international business plan for a real or hypothetical product and present it to the class. The purpose of an international business plan is to help prepare a company to enter or expand in foreign countries. It should describe all the relevant external (e.g. economic, political, cultural) and internal elements that influence your product’s success in foreign markets.An International business plan should include the following elements:Identifying the product you would like to sell Selecting a potential country to market your product.Analyzing the potential marketability of your product in this new market.Assessing the competition you will face.Identifying any limitations on trade, including tariff barriers, quantitative restrictions as well as non-tariff barriers to trade (i.e. regulations and standards).Establishing a market entry strategyChoosing the entry mode (e.g., export, contractual agreement, licensing, joint venture, strategic partnership and investment).Designing the marketing plan (product, place, promotion and price) Each group should submit a hard-copy of the Project Proposal (1 page) on Oct 8th (hand in the hard-copy when you enter the class) that identifies the product you would like to sell, the potential country to market your product, and data sources that you are planning to use. Each group should plan on spending up to 10 minutes for presentation, followed by a 5-minute question and answer period. Please do not exceed your time limit. Each group will also submit a hard-copy of the business plan (about 12-pages) on Dec 1st (hand in the hard-copy when you enter the class) with the word “Pledged” on the cover sheet followed by your signatures indicating that you prepared the work in accordance with the Honor Code and in accordance with any other specific instructions relevant to that assignment. The course library website has links to several databases and websites where you can find information for your project: Do not hesitate to contact our course contact person at the library, Steve Cramer (smcramer@uncg.edu), if you need any help with finding data for your group project.Please use the APA citation to indicate your sources in the text and at the end of your report (reference list). A guide for APA citation can be found at There is also a guide for citing business databases in APA style available at Do not hesitate to ask me if you are not familiar with the APA citation or have any questions. The groups are formed during the first class (5 members). The performance of your group (Project report: 100 points; Project presentation: 40 points) and your evaluation by other members of the group (maximum: 60 points) will determine your group project grade. Each group member is also required to submit the “Peer evaluation form” no later than the last day of the class.WELCOME TO THE COURSE! I HOPE THAT YOU WILL ENJOY EXPLORING THE FASCINATING WORLD OF INTERNATIONAL BUSINESS! 3652520131445PART 3: CLASS SCHEDULE DATETOPICCLASS PREPARATIONCLASS ACTIVITIESPART ONE: INTERNATIONAL BUSINESS ENVIRONMENT Mo Aug 25Session 1: IntroductionIntroduction to the courseParticipant introductionsInstructions for the assignments Group formationWe Aug 27Session 2: GlobalizationDefinition of globalizationGlobalization benefitsGlobalization driversGlobalization debateTypes of firms in IBElements of the global business environmentGlobalization phasesRead CH 1Prepare to discuss case: MTV going global with a local beat” (p. 37)Miniquizz 1 (CH 1)Case presentation: InstructorMo Sep 1LABOR DAY HOLIDAY: NO CLASS!We Sep 3Session 3: National cultureDifferent views of cultureLevels of cultureDefinition of national cultureComponents of national cultureQuantitative frameworks of cultureRead CH 2Prepare to discuss Case 1: “Modernization or Westernization?” (p. 82-83)Miniquizz 2 (CH2)Case 1 presentation : Group 1Mo Sep 8Session 4: Political environmentNational political environmentPolitical riskRead CH 3Prepare to discuss: Talk it over # 1 (p. 116) Miniquizz 3 (CH3: p. 84-100) We Sep 10Session 5: Legal environment and business ethicsNational legal environmentsEthical behavior and social responsibilityInternational relations and IBPrepare to discuss: Ethical challenges # 3 (p. 117)Miniquizz 4 (CH 3: p. 101-115)In-class discussion: “Ethical challenges # 3” (p. 117)Mo Sep 15Session 6: International tradeVolume and patternsTheories of international tradeRead CH 5Prepare to discuss Case 2: First in Asia and the World” (p. 175)Miniquizz 5 (CH 5)Case 2 presentation: Group 2We Sep 17EXAM 1Prepare for Exam 1EXAM 1: CH 1, 2, 3, & 5Mo Sep 22Session 7: Business-government trade relationsReasons for government interventionTrade promotion methodsTrade restriction methodsRead CH 6 Prepare to discuss Case 3: “Unfair protection or valid defense? (p. 201)Miniquizz 6 (CH 6)Case 3 presentation: Group 3We Sep 24Session 8: FDIDefinition of FDIGlobal FDI flows and patternsFDI in North CarolinaMain theories of FDIRead CH 7Prepare to discuss “Ethical challenges # 2” (p. 224)Miniquizz 7 (CH 7: p. 202-209)In-class discussion: “Ethical challenges # 2” (p. 224)Mo Sep 29Session 9: FDI continuedManagerial issues in FDI decisionGovernment intervention in FDIPrepare to discuss Case 4: Mercedes-Benz is footloose in Tuscaloosa” (p. 225)Miniquizz 8 (CH 7: p. 209-222)Case 4 presentation: Group 4We Oct 1Session 10: Regional economic integrationIntroduction to the group projectHow to find information for your group project (Steve Cramer)Levels of regional integrationEffects of regional integrationRegional integration efforts in EuropePresentation by Steve Cramer, Business Reference LibrarianMo Oct 6Session 11: Regional economic integration continuedRegional integration efforts in the Americas, Asia, and AfricaRead CH 8Prepare to discuss Case 5: “Tainted trade: Increasing imports brings increase in illness” (p. 255)Miniquizz 9 & 10 (CH 8) Case 5 presentation: Group 5We Oct 8Session 12: International financial marketsInternational capital marketForeign exchange marketKey market institutionsGovernment restrictions on currenciesRead CH 9Prepare to discuss Case 6: “Is Argentina back from the Abyss?” (p. 282)Return Project ProposalMiniquizz 11 (CH 9)Case 6 presentation: Group 6Mo Oct 13Session 13: International monetary systemExchange ratesInternational monetary systemsRead CH 10 Prepare to discuss Case 7: Banking on forgiveness” (p. 311)Miniquizz 12 (CH 10)Case 7 presentation: Group 7We Oct 15 EXAM 2Prepare for exam 2Exam 2: CH 6, 7, 8, 9, & 10Mo Oct 20 FALL BREAK: NO CLASS!PART TWO: INTERNATIONAL MANAGEMENTWe Oct 22Session 14: International strategy and organizationStrategy formulation in IBCore competence and value chainMNC strategyCorporate level strategiesRead CH 11Mo Oct 27Session 15: International strategy and organization continuedBusiness level strategiesInternational organizational structurePrepare to discuss Case 8: “The global strategy of IKEA” (p. 335)Miniquizz 13 (CH 11)Case 8 presentation: Group 8We Oct 29Session 16: International marketing research International marketing research processRead CH 12Prepare to discuss Case 11: “Vietnam’s emerging market potential” (p. 361)Miniquizz 14 (CH 12: p. 336-349)Case 11 presentation: Group 11 presentsMo Nov 3Session 17: International marketing research continuedMarket research difficultiesData sourcesPrepare to discuss: “Talk it over # 1” (p. 359)Miniquizz 15 (CH 12: p. 350-358)In-class discussion: “Talk it over # 1” (p. 359) We Nov 5Session 18: Selecting and managing entry modesExportingContractual entry modesRead CH 13Miniquizz 16 (CH 13: p. 362-371)Mo Nov 10Session 19: Selecting and managing entry modes continuedInvestment entry modesStrategic factors in selecting entry modesPrepare to discuss Case 9: “Telecom ventures unite the world” (p. 391)Miniquizz 17 (CH 13: p. 372-387)Case 9 presentation: Group 9Wed Nov 12Session 20: International marketingInternational product strategiesRead CH 14Miniquizz 18 (CH 14: 392-399)Mon Nov 17Session 21: International marketing continuedPromotion strategiesDistribution strategies (Place)Pricing strategiesMiniquizz 19 (CH 14: 399-411) Wed Nov 19Session 22: International operations management Production planningMake or buy decisionsOther production issuesRead CH 15Prepare to discuss Case 10: “Toyota’s strategy for production efficiency” (p. 437)Miniquizz 20 (CH 15)Case 10 presentation: Group 10Mo Nov 24Session 23: International HRMRecruitment and selectionTraining and developmentCompensationLabor management relationsRead Chapter 16Prepare to discuss “Talk it over # 2” (p. 455)Miniquizz extra (CH 16)In-class discussion: “Talk it over # 2” (p. 455)Wed Nov 26 THANKSGIVING HOLIDAY: NO CLASS!Mo Dec 1Session 24: PresentationsGroup presentationsFinalize your Group Project paperPrepare for group presentations (Groups 6-10)Return Group Project Paper (DEADLINE FOR ALL GROUPS!)Groups 6-10 presenting Wed Dec 3Session 25: PresentationsGroup presentationsPrepare for group presentations (Groups 1-5)Groups 1-5 presentingMo Dec 8Session 26: ConclusionOverview of the courseFinal exam preparationMo Dec 15FINAL EXAM 12 PM – 3 PM, BRYAN 132Final exam: CH 11, 12, 13, 14, 15, & 16University of North Carolina at GreensboroBryan School of Business and EconomicsMGT 301-01: Introduction to International BusinessFALL 2008Course Participant Information and Course Commitment FormYour full nameThe name you preferred to be called Your hometown Your telephone numberYour class standing (Soph., Jr., Sr.) and majorYour previous work experienceYour educational and career goalName of five global companies you would be interested to work forOther information you would like for me to know about you University of North Carolina at GreensboroBryan School of Business and EconomicsMGT 301-01: Introduction to International BusinessFALL 2008Peer Evaluation FormThe purpose of this evaluation is to give credit to those students who did excellent work in developing the group project. Conversely, if any group member did not do his/her fair share, the student should not get full credit for the group’s work. I will hold all data on this form in confidence. Each group member is required to submit the “Peer evaluation form” no later than the last day of the class.Name (include yourself) Attendance/CooperationAcademic ContributionComparative Ranking*Total pointsAdd the points from the three columns and place in TOTAL POINTS column. The average of your evaluation by other members of the group will be your peer evaluation grade (Max. 60 points). KEY TO NUMERICAL RANKINGATTENDANCE AND COOPERATION:20 = Was a team leader both in and outside class; cooperation superior15 = Attended meetings regularly; good cooperation; a team player10 = Attended meetings fairly regularly; did what was asked but no more5 = Missed some meetings and did the minimum amount of work0 = Poor attendance at meetings and/or poor cooperation/workloadACADEMIC CONTRIBUTION:20 = A team leader in ideas; enthusiastic; a lot of good ideas15 = Contributed greatly to the team; did more than his/her fair share10 = Had good ideas from time to time; an average performance5 = Probably was either too quiet or slightly disinterested to be an effective academic contributor to the team0 = Contributed little to the teamOVERALL COMPARATIVE RANKING (*you can assign a number more than once)20 = THE team leader (or A team leader, if more than one)15 = A team player, second to the leader(s) only slightly; excellent work10 = An average member of the team; good work5 = Slightly below average member of the team0 = Contributed the least to the team ................
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