Chapter 9—Product Concepts

a. an off-campus apartment b. a package of pencils c. a Rolex watch d. a stapler e. a flea collar ANS: A. Heterogeneous shopping products are essentially different. Housing is one of the examples given in the text. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product. 21. ................
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