E-BOOK Inglês Empresarial
嚜激-BOOK
Ingl那s Empresarial
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? Copyright Englishvox 2010
Ingl那s Empresarial
Table of Contents
1. Parts of a Company
01
2. Benefits
02
3. Negotiating
03
3.1. Negotiating Styles
04
4. Open up a business! (Phrasal Verbs)
05
4.1. Getting Started in Business
4.2. Exercise
06
07
5. Marketing
08
5.1. International Marketing
5.2. International Trade
5.3. Exercise
5.4. Exercise
09
10
11
12
6. Meetings and Discussions
13
6.1. Dialogue I
6.2. Dialogue II
13
14
7. Success, Failure and Difficulty
15
8. Answerkey
16
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e-Book Ingl那s Empresarial
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? Copyright Englishvox 2010
Ingl那s Empresarial
1.
01
Parts of a Company (Setores de uma empresa)
Match the names of the departments (1 每 9) with the phrases (a 每 i) to make a short
description of each department.
1. Sales and marketing
(
) a. transports the products.
2. Information technology
(
) b. pays the salaries.
3. Customer services
(
) c. sells the products.
4. Human resources
(
) d. makes the products.
5. Purchasing
(
) e. looks after the computers.
6. Production
(
) f. thinks of ideas for new products.
7. R & D (Research and Development)
(
) g. recruits new staff.
8. Finance
(
) h. processes orders from customers.
9. Distribution
(
) i. buys parts from suppliers.
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Ingl那s Empresarial
2.
02
Benefits (Benef赤cios)
※I work for a credit card company. I get
subsidized on-site day care for my threeyear-old son, which is a real bonus for a
working mother. Right now the company is
paying for me to do an MBA part-time. We
also have on-site dry cleaning, haircuts,
manicures, and shoe repair.§
※I work in the legal department of a large
publishing company. The company likes to
get involved in the local community, and
we*re paid for 25 hours a year of volunteer
work. Last year I helped out at an old
people*s home. The company also sponsors
the local theater, and we get a 25% discount
on theater tickets.§
※I*m a supervisor at a large food
processing company. The company
provides a fresh uniform every day. We get
free breakfasts, too, and every day there*s a
free exercise class during the lunch hour.
The company owns a vacation campsite
and I take my family there every year. If I have
perfect attendance each month, I get a
bonus of $100 每 that*s a benefit I really
appreciate!§
※I work for a small packaging company.
We don*t get too many benefits, but the
company has a good pension plan and
health insurance, and 10% of the profits go
into a profit-sharing plan. When business is
bad, we don*t get our annual salary
increase. Every summer we have a
company picnic.§
※Eu trabalho para uma administradora de
cart?o de cr谷dito. Tenho creche subsidiada na
pr車pria empresa para meu filho de tr那s anos, o
que 谷 um verdadeiro b?nus para uma m?e que
trabalha. Atualmente, a empresa est芍 me
pagando um MBA de meio turno. Tamb谷m temos
servi?os de lavanderia, corte de cabelo, manicure
e conserto de sapatos na pr車pria empresa.§
※Eu trabalho no departamento jur赤dico de
uma grande editora. A empresa gosta de se
envolver com a comunidade local e nos remunera
por 25 horas anuais de trabalho volunt芍rio. No
ano passado, eu ajudei em uma casa de repouso
para idosos. A empresa tamb谷m patrocina o
teatro local e temos 25% de desconto em
ingressos para pe?as de teatro.§
※Sou supervisor em uma grande ind迆stria de
alimentos. A empresa fornece uniforme limpo
todos os dias. Temos direito a caf谷 da manh?
tamb谷m, e fazemos aula de gin芍stica gratuita
todos os dias no hor芍rio de almo?o. A empresa
possui um clube de f谷rias e eu levo minha fam赤lia
l芍 todos os anos. Se tenho 100% de frequ那ncia
durante o m那s, ganho um b?nus de $100 每 um
benef赤cio que eu realmente valorizo!§
※Eu trabalho para uma pequena empresa de
embalagens. N?o recebemos muitos benef赤cios,
mas a empresa tem um bom plano de
previd那ncia e de assist那ncia m谷dica, e 10% dos
lucros v?o para um plano de divis?o de lucros.
Quando os neg車cios n?o v?o bem, n車s n?o
recebemos o aumento de sal芍rio anual. Todos os
anos, no ver?o, a empresa organiza um
piquenique.§
Adapted from Business Venture 2 每 Student Book. Oxford, 2000. p.30.
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? Copyright Englishvox 2010
Ingl那s Empresarial
3.
03
Negotiating (Negocia??o)
A successful negotiation is when two
people (or teams) reach agreement on
something which they are both happy with.
There should not be a winner and a loser.
The negotiation should end with both people
getting what they want. For example, if
workers negotiate with the company*s
management, the workers may get more
pay and the management may get better
productivity.
To be a good negotiator takes a lot of
skill and preparation. You need to:
? understand what is a good result for the
other team as well as yourself;
? have a clear idea of your objectives;
? be willing to compromise on your
objectives;
? be sure what your priorities are 每 what is
most important to you;
? have a strategy 每 a plan of what you are
going to do and say;
? listen carefully to the other people 每 what
they say, and how they say it;
? be well-prepared.
Uma negocia??o bem-sucedida acontece
quando duas pessoas (ou equipes) alcan?am um
acordo sobre algo que deixa a ambas as partes
contentes. N?o deve haver um vencedor nem um
perdedor. A negocia??o deve se encerrar com
ambas as partes conseguindo o que desejam. Por
exemplo, se os funcion芍rios de uma empresa
negociarem com a ger那ncia, eles poder?o
conseguir melhor remunera??o e a ger那ncia
poder芍 obter melhor produtividade.
Para ser um bom negociador, 谷 necess芍rio
ter muita capacidade e prepara??o. Voc那
precisa:
? entender o que 谷 um bom resultado para a
outra equipe, assim como para voc那 mesmo;
? ter uma ideia bem clara dos seus objetivos;
? ter vontade de flexibilizar/reduzir seus
objetivos;
? ter certeza de quais s?o as suas prioridades 每
o que 谷 mais importante para voc那;
? ter uma estrat谷gia 每 um planejamento do que
voc那 ir芍 fazer e dizer;
? escutar as outras pessoas com aten??o 每 o
que elas dizem e como elas dizem;
? estar bem-preparado.
Adapted from Business and Commerce Workshop. Oxford, 2003. p.32.
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