Change4Life: Sugar Smart campaign - .NET Framework



Change4Life: Sugar Smart campaign Long and short copy December 2015 Template copy Please note that the information in this document is strictly embargoed and is not to be shared with the public or media until 4 January 2016 when the Sugar Smart campaign launches. Confidentiality is vital, so please help us reiterate this message if you present or share this document with colleagues.Below are some examples of copy that you are welcome to use when communicating with your audiences about the campaign. This copy can be used across a range of channels, including: websites, e-bulletins, newsletters and social media. Simply cut and paste this copy, add the relevant local information and share.Materials:Page numberLong form copy: 3, 4Short form copy: 5Long form copy (275 words) Change4Life launches Sugar Smart A new campaign that highlights the high levels of sugar found in children’s everyday foods and drinks has been launched to encourage parents to get “Sugar Smart” and take control of their children’s sugar intake. The Change4Life campaign shows that four-to-10 year olds consume an estimated 5,500 sugar cubes a year (22kg), weighing the same as an average five-year-old., On average, children in England are consuming three times more sugar than the maximum recommended daily amount. They might seem fine on the outside but too much sugar can lead to the build-up of harmful fat on the inside that we can’t see. This fat around their vital organs can cause serious diseases in the future such as heart disease, some cancers and Type 2 diabetes. In addition to TV ads, billboard and digital advertising, the campaign includes distribution of five million free Sugar Smart packs to primary age children and their families via schools, local authorities and retailers. The packs include:the new recommendations on sugar intake, revealing how much sugar there is in some of the most popular food and drinks hints and tips for how families can get Sugar Smart and eat less sugarpointers to all the Sugar Smart tips on the Change4Life website information on the free Change4Life Sugar Smart appThe new Sugar Smart app will help parents to see how much sugar there is in everyday food and drink. The free app works by scanning the barcode of products and revealing the amount of total sugar it contains in cubes and grams.Download the Change4Life Sugar Smart app and search ‘Change4Life’ for lots of free support, tips, ideas and recipes.The Sugar Smart app is available now from the app store or google play:o form copy (131 words)Change4Life launches Sugar Smart A new campaign that highlights the high levels of sugar found in children’s everyday foods and drinks has been launched to encourage parents to get “Sugar Smart” and take control of their children’s sugar intake.On average, children in England consume three times more sugar than the maximum recommended daily amount.3 They might seem fine on the outside but too much sugar can lead to the build-up of harmful fat on the inside that we can’t see. This fat around their vital organs can cause serious diseases in the future.4 Download the free Change4Life Sugar Smart app to find out how much total sugar is in the food and drink your family consume every day and search ‘Change4Life’ for lots of free support, tips, ideas and recipes. ................
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