Dear Name: - Gartner



Event Approval Letter – Sample Template:

Dear Name:

I would like to attend Gartner Symposium/ITxpo, October 5– 9, 2014 in Orlando. The event aligns directly to the priorities of our department [insert your priorities here].

It’s a very good value for the level of intensive education. In 5 days, I’ll have access to:

2014 expanded agenda, including:

- 500+ educational sessions, workshops, how-to clinics, Mavericks, Market overviews, Magic Quadrants/MarketScopes and roundtables from Gartner Analysts

- 30 minutes of private one-on-one consultation with up to 3 Gartner analysts where I intend to get private counsel on these topics [list topics here]

- 180+ Gartner analysts onsite

- 4+ hours of keynote presentations covering the latest trends, including Guest Keynote Speaker Steve Wozniak, Co-Founder of Apple Inc.; Chief Scientist, Fusion-io

- 20+ hours of networking with peers from other companies

- The CIO Program (pending approval) with strategic sessions, exclusive CIO Luncheon keynotes, workshops and networking opportunities

- 10 Role-Based Tracks

- Industry Program starting Sunday morning with content throughout the week covering 13 industry focus areas

- More end-user case studies

An abundance of NEW research and program features in 2014, including:

• New conference theme: Driving Digital Business

• New virtual tracks: Digital Business; Skills, Culture and Leadership

• New Maverick content from Gartner’s research incubator

• New interactive tools – IT score maturity assessment, IT budget

• New Bird of a Feather roundtables at the Industry Program, designed for community engagement

• New insights from our Signature Series – high-demand sessions focused on current and future trends, including this new session: The CIO Agenda for 2015 – our annual Gartner CIO survey results will be revealed during for the very first time during Dave Aron’s presentation!

ITxpo exhibit floor highlights, including:

• 11 Marketplaces that align with the Gartner Symposium/ITxpo IT role-based agenda tracks to help you find solutions based on YOUR need or interest.

• 20+ hours of streamlined vendor access and evaluations

• Demonstration zone of the latest devices and gadgets

• Emerging Technologies Pavilion and Emerging Technologies Theater

• Learning Labs

I am seeking approval for the registration fee and travel expenditures.

The full conference price is $4,750 but:

Option A: can be fully waived by applying our pre-paid Gartner Ticket(s).

Option B: can be significantly reduced by registering through our

Gartner Account Representative at a discounted rate of $X,XXX

Option C: can be reduced by $755 if registering by August 8, 2014 through credit card payment.

Option D: can qualify for additional complimentary registration(s) by taking part in the Team Attendance Program. CIOs and their direct reports are encouraged to attend as a team.

What’s included in your registration?

• Conference attendance October 5 – 9 (including Industry Sunday)

• Planned functions and meals (breakfast and lunch Monday through Thursday)

• Tuesday night’s special event at Disney theme park

• Gartner Events on Demand access (Provides year round access to videotaped Gartner Symposium/ITxpo 2014 analyst sessions. Learn more at )

Here is a complete breakdown of the conference costs:

Airfare: $ [xxx]

Transportation:$ [xxx]

Hotel: $ [xxx]

Meals: $ [xx] (breakfast and lunch Mon –Thurs included in conference fee)

Conference Fee: $ (insert based on option selected above)

TOTAL: $ [xxxx]

There are a number of strategic and tactical “how-to” Gartner Analyst presentations on cost saving technologies and processes and how to cost-effectively expand our existing capabilities so we can deliver more with limited resources. A few of the

presentations that I plan to attend include [List Top 3 Sessions Here]

I’ve reviewed the exhibitor list and there are a number of vendors participating that I plan to evaluate for future use. In addition to the ITxpo showcase and product demonstrations, I plan on scheduling private vendor briefings onsite with [Vendor A, Vendor B, Vendor C].

I’ll also be able to build new business relationships and share best practices with other attendees working on the same priorities. This event has user/case study presentations and roundtable discussions with other users moderated by Gartner Analysts on topics relevant to our priorities including [Topic A, Topic B, Topic C].

Other staff members in our organization will also be able to benefit as I will meet with the team when I return to relay recommendations and action items, and circulate a detailed an actionable Summary Report.

Please accept this proposal to attend as I’m confident in the significant return we will receive for the small investment.

Thank you for your consideration.

[Your standard close]

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