David L Feller Resume



David L Feller

1552 Taylor Mountain Dr

Longmont, Colorado 80503

Home: (303) 651-6436 Cell: (720) 206-4114 Email: david@

QUALIFICATIONS SUMMARY

A highly disciplined, results driven Senior Management Professional with 13+ years of progressive experience in Engineering, Sales, Business Development, Product Management, Marketing, and Senior Managemet within the global marketplace. A 7+ year history of P&L ownership, market evangelism and development, customer relationship management, market analysis and segmentation, strategic product definition and ownership, sales force creation and development, VC interface and securing funding.

An executive leader with proven experience in stable commodity, rapid growth, and highly volatile markets. Well known for developing and driving strategies and initiatives that capture, expand, and protect competitive advantage, and for building external relationships and highly motivated teams. An incisive, self-motivated decision maker with well honed trouble shooting skills. An educated risk taker motivated by challenge and achievement.

Additional Expertise Areas

|( Tactical Constraint Management |( Product Launch |( Strategic planning |

|( Strategic Pricing |( Sales/Marketing coordination and training |( Product management |

|( Competitive Analysis |( Financial analyses modeling & projections |( Process & project management |

|( Direct Marketing |( Business development |( Acquisitions (2) and Divestitures (2) |

|( Trade Show Management |( Inventory management |( Sales planning and incentives |

|( Internet Marketing |( Customer support |( QA/Test and Software management |

NOTED ACCOMPLISHMENTS

• New market definition and development from $0 to greater than $350M in less than 10 years – 802.11 Wireless LAN.

• Multiple acquisitions - identification and qualification of US and international targets. Leadership in due diligence and assimilation teams.

• Nearly $100M in VC fundraising

• Defined, Managed, and Launched 12 chipsets, 16 wireless reference designs, 3 retail wireless products, 5 Hard Drives, and 5 ready for retail consumer multimedia electronics devices

• Designed and implemented Sales/Business Development process and tools including customer target management, relationship tracking, forecasting, fulfillment, and goal attainment.

• Designed and implemented comprehensive marketing, product, and product line management processes including market analysis, idea development, product definition, product management, product launch

• Demonstrated business development success in new adjacent-space product/portfolio launches.

• Continuously tested sales forecast, pricing decisions, and product mix to optimize supply, revenue, and margin.

• 2 Power related inventions now used in nearly all PCs sold worldwide.

• Yearly 5 year strategic plan – including AOP, Budgets, strategic plan, roadmap, and division focus.

PROFESSIONAL EXPERIENCE

CORNICE 9/04 – present

“Cornice is an innovator in small, rugged, low-cost, high-capacity storage that enables a new generation of pocket-able consumer electronic devices for the world’s leading brand-name manufacturers.”

GENERAL MANAGER Longmont, CO

Responsible for total P&L including A/V and personal storage strategic initiatives and partnerships and content strategy.

DAVID L FELLER Page TWO

VICE PRESIDENT Marketing Longmont, CO

Differentiated marketing strategy for the 1” embeddable Hard Drive space in Consumer electronics. Total ownership of strategic relationships, company strategy, customer support and PR/Marcom.

CONEXANT, GLOBESPAN-VIRATA, INTERSIL, HARRIS 5/95 – 9/04

One Business, Multiple Acquisitions

“Conexant - a world leader in semiconductor solutions for broadband communications and the digital home.” Intersil was spun off from Harris in 1999 as an LBO and the wireless group was acquired by Globespanvirata in 2003. Conexant and Globespan merged in early 2004 and the wireless group remains an independent business unit therein.

DIRECTOR Marketing, Wireless Data and Networking Dallas, TX (6/01 - present)

Product Line ownership including projected 2004 revenues of $250M+. All Wireless Marketing including strategy, processes, sales drive, engineering programs, competitive analysis, operations planning, public relations, and market segmentation. Accountable for specific success in Cellular, Handheld, Retail, PC, Enterprise, Consumer electronics, and combo technology (DSL/Voice Bluetooth/Video/Modules) segments including partnerships, products, channel and sales model and P&L for each. Managing $6M marketing budget directly and $70M overall budget indirectly.

Direct Reports: 10 Marketing, 6 Product Managers, 3 Applications Engineers - plus a host of indirects

DIRECTOR PRISM/Home Marketing, PRISM 802.11 Business unit Dallas, TX (1/01 – 6/01)

Home and Consumer Electronics Marketing strategy, Customer engagements and PR. Three major product inventions and two launches. Supported overall Marketing Director in overall strategic planning and market development.

Direct Reports: 5 Marketing

DIRECTOR Business Development Dallas, TX (6/99 – 1/01)

Worldwide field sales and business development responsibility for all wireless activities. Created tools adequate to handle new and orthogonal business unit for forecasting, customer relationships, and account planning. Developed global sales and channel strategy including establishment of a bi-modal customer approach – both Taiwanese ODMs and end customer OEMs. Developed and implemented online support mechanisms including system of producable reference designs and the controls around those designs to insure ODM compliance with a planned product transition strategy. Hired and trained sales individuals in 6 countries to support the global strategy. Opened remote design and support center in Taipei for on-site customer support.

Increased sales from $70M to $160M in less than 2 years

Direct Reports: 4 Business Development, 12 Sales, 4 Field Applications

Manager, Business Development North America Dallas, TX (3/97 – 6/99)

Charter team member for PRISM Wireless LAN business development

Account responsibilities including Dell, 3COM, Microsoft, Apple, Cisco, Nokia, Intel, Cyrix, Palm

Market evangelism – 802.11 market building – including strategic relationships (Cablelabs, Microsoft, Intel)

Drove distribution and manufacturer’s rep strategies and tracking

Grew sales from $1M to >$50M in 1.5 years

Direct Reports: 1 Business Development, 2 Field Applications, reps and distributors

Field Applications Engineer, Southwest USA Dallas, TX (5/95-3/97)

Direct customer engagement and support including technical training, troubleshooting, subject expertise and technical evangelism. Broad experience in supporting all of Harris Semiconductors’ products including Analog, DSP, Power, Wireless and Multimedia products. Extensive training in processor and bus standards, video compression and manipulation, power supply and protection systems, DSP systems and software implementation, as well as cellular and wireless LAN systems.

TEXAS INSTRUMENTS 5/93 – 5/95

Design Engineer – Defense Systems Electronics group Dallas, TX

Analog, Digital, ASIC, and board design. Systems engineering including Aerodynamics, Radar and Laser systems

Weapons systems design, test, manufacturing support, and countermeasures evaluation High Level Security Clearance

EDUCATION

( B.S. EE Texas A&M University

Communications specialty – Magna Cum Laude

Tau Beta Pi, MSCE Trained

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