Academic Integrity Statement - Zicklin School of Business



SYLLABUS BUS 1011Business Fundamentals: The Contemporary Business LandscapeFall 2017Professor Andreas GreinClass Meets: Tuesday 5:40 PM — 7:20 PM in VC 5-150Office hours: Tuesdays, 3 – 4:30 PMMy Office: 12-255Telephone: (646) 312-3341E-mail is the best way to communicate with me: andreas.grein@baruch.cuny.edu (Questions regarding your recitation section should be directed to that professor.) OverviewThe course has two major learning objectives: First, the course provides a strong foundation of the three pillars essential to succeed in our business programs: (1) understanding ethics in business and raising awareness of ethical decision making; (2) demonstrating strong communication skills through writing reports and making oral presentations; and (3) applying quantitative analysis skills through analyzing and solving problems using spreadsheets. Second, the course introduces students to the basic managerial concepts and major business functions. The course also introduces students to the wide spectrum of programs and majors offered at Baruch’s Zicklin School of Business, helping students decide which Zicklin major to focus on at early stages of the college studies. The class is organized into four distinct sections: (1) introduction, business ethics, managerial economics, and international business; (2) financial market, accounting, and finance; (3) marketing, business analytics, and computer information systems; and (4) management and organization behavior. Each section covers the basic concepts in an area you might select as a major, and also gives you an overview of majors offered at Zicklin for a specific area of subjects, and resources available for enhancing your learning and career development. Each section also covers current issues you are likely to read about in today’s business press, which will give you an understanding of how the world of business really works.Course MethodologyThe course is structured as a combination of large class lectures and recitation sections. The large lectures cover the basic areas of business whereas the recitation sections focus on case studies and group work. The purpose of the recitation class is twofold: to enhance your communication intensive skills, such as writing and presenting case analyses, and to improve quantitative analysis skills using Excel programs. The recitation professors will not prep for or review exams given in the large lecture.The large lectures and the recitation sections are integrated with each other. In the large lecture, you learn the overall framework of the subjects and apply your learning to the specific situations surrounding the firm that you choose for your case analysis in the recitation section.Course Learning GoalsAt the completion of the course, students are expected to achieve the following overall goals:Recognize and discuss the three pillars of core components: business ethics, communication skills, and quantitative analytical skills.Explain the basic concepts of major functional areas of business. Identify the area of study as a major at the Zicklin School of Business.More specifically, students will be able to:Employ a framework of business ethics for analyzing and evaluating cases in domestic and global markets, and for making an ethical decision.Demonstrate strong communication skills, both oral and written, by organizing and communicating the results of business analysis in an effective, concise manner.Apply quantitative analysis skills to problem solving using pare and assess the major areas of business at the Zicklin School of Business, such as ethics and corporate governance, managerial economics, international business, accounting, financial management, marketing management, computer information systems and business analytics, and management and organization behavior, among others.Explain how the major areas of business in the real world are intertwined and integrated with each other, rather than being separate and independent disciplines. Evaluate and select the resources available at Zicklin School of Business, such as the Weismann Center for International Business, the Communications Institute, and The Writing Center, to further assist and enhance their learning.BBA Program-level Learning GoalsAnalytical SkillsStudents will possess the analytical and critical thinking skills to evaluate issues faced in business and professional careers.Technological SkillsStudents will possess the necessary technological skills to analyze problems, develop solutions and convey munication Skills: OralStudents will have the necessary oral communication skills to convey ideas and information effectively and munication Skills: WrittenStudents will have the necessary written communication skills to convey ideas and information effectively and persuasively.Civic Awareness and Ethical Decision-MakingStudents will have the knowledge base and analytical skills to guide them when faced with ethical dilemmas in business. Students will have an awareness of political, civic and public policy issues affecting business.Global AwarenessStudents will know how differences in perspectives and cultures affect business practices around the world.Course Prerequisites: No ZICK or ZKTP code required.Course Materials (required)“BUS 1011 eBook,” PowerPoint files to be posted on Blackboard which will cover the lectures. “BUS 1011 Excel eBook” to be posted on Blackboard. You will use the book and the sample spreadsheets to learn Excel.Textbook: Understanding Business, by Nickels, McHugh and McHugh, McGraw-Hill). The latest edition retails for $200. It is quite acceptable to buy a used edition online —any edition. Many students pay about $40. Students find that the book is very helpful because it explains many of the items in my PowerPoint materials in much greater detail.Students with DisabilitiesStudents with disabilities may receive assistance and accommodation to enable them to participate fully in courses at Baruch. To establish the accommodations appropriate for each student, please alert your instructor to your needs and contact the Office of Services for Students with Disabilities, part of the Division of Student Development and Counseling. For more information contact Patricia Fleming, Director of this office in B2-271 or (646) 312-4590. Course EvaluationCourse grades will be based on the following:2/3rd of your grade comes from the large lecture exams1/3rd comes from the recitation sectionsThere are four exams but we only count three. Each exam consists of 40 multiple-choice questions given during the final 50 minutes of class. A shortened lecture precedes each exam. Each exam is based on the material in the PowerPoint materials and the assigned chapters. Exam #4 during the Final Exam Week is mandatory.The exams are not cumulative. Your final grade is determined by averaging your top three exam scores. If you take all four exams, your lowest score, except for the final exam (Exam #4) grade, is dropped. If you miss an exam, it becomes your lowest score. Because this is a jumbo class, no make-ups are given. No exceptions are granted. Bring a No. 2 pencil (and eraser) to the quiz or you may be forced to “buy one” with a point off your quiz grade.You may schedule an appointment with me if you think you were incorrectly graded. Be advised, however, that I will not sit and argue about each question.Final Letter GradesLetter grades are calculated according to the Official Grading System of Baruch College. The instructor reserves the right to curve the scale when computing final grades, if deemed necessary. Letter Grades, GPAs, and 100 Point Grades A 4.093.0–100.0A- 3.7 90.0–92.9B+ 3.3 87.1–89.9B 3.0 83.0–87.0B-2.7 80.0–82.9C+2.3 77.1–79.9C 2.0 73.0–77.0C-1.770.0–72.9D+ 1.367.1–69.9D1.0 60.0–67.0F 0.0 below 60.0 and Absence PolicyAttendance is taken by Blackboard with a unique code to be given in class. If you come to class late or leave early, you are marked absent.My large lecture meets only 14 times. You are allowed a maximum of two absences in my large lecture. Lateness equals absence. With three absences from my large lecture, your final grade for my section of the course will drop by one letter grade—from, for example, B+ to B or C to C-.If you come to the exam late, and after any student has handed in the exam, you are not allowed to take the exam.Be advised that if you enter very late, I may ask you to leave. I also frequently target latecomers as the person to answer questions for the remainder of the classClassroom Conduct:No talkingNo cell phonesNo food or drinkYou may use laptops or tablets to take notes. However, if I notice that students are using these devices for purposes unrelated to the class I reserve the right to ban the devices in class.Class will start promptly at the designated start time. Please be on time. It is distracting to me and to other students when people arrive late.Weekly ScheduleThe following is a tentative schedule of topics and lectures. Changes may occur as the semester progresses. These changes will be announced in class. SECTION 1: INTRODUCTIONThis section provides an overview of business and majors offered at the Zicklin School of Business. Major subjects covered in this section, such as the economic system, global market, and the ethics and corporate social responsibility, form the foundation for any majors. In particular, global awareness and understanding the importance of ethics and the corporate social responsibility are emphasized for all Zicklin majors, and, these subjects are also covered in the subsequent sections and through discussions of major current events throughout the semester.ZSB offers the following majors for these subject areas:BBA in Economics, Bert W. Wasserman Department of Economics and FinanceBBA in International Business, Allen G. Aaronson Department of Marketing and International BusinessBBA in Management, Narendra Paul Loomba Department of ManagementLectureRecitationWeek 1August 29thOverview of Business and Ethics (The Four Ethics Lenses Framework) and Corporate Social ResponsibilityMajors offered at the Zicklin School of BusinessReview of Managerial EconomicsUnderstanding Global MarketRead Section 1 of BUS 1011 eBookReview Chapters 1-4Week 1August 31st Discuss syllabusClass introductionsEmail BasicsWeek 2September 5thWeek 2September 7th Overview of Business and Ethics (The Four Ethics Lenses Framework) and Corporate Social ResponsibilityTeam formation and company selectionWritten Assignment #1 Email to Professor and Student Information Sheet Week 3September 12thWeek 3September 14th Excel Basics: Formatting/working with the Spreadsheet.Entering Formulas and Basic CalculationsWritten Assignment #2 Exercise 1 & 2Week 4September 26th(Note: No class on 9/19)Exam 1Week 4September 19th(Note: No recitation on 9/21)How to do business researchMLA Style Powerful public speakingHow to create a PIVOT pany Summary ProposalSECTION 2: ACCOUNTING/FINANCEThe focus of this section is on the subjects related to accounting and finance. We first understand the financial market and financial institutions, and then learn the accounting and finance management. Majors at ZSB:BBA in Accountancy, Stan Ross Department of Accountancy BBA in Finance, Bert W. Wasserman Department of Economics and FinanceLectureRecitationWeek 5October 3rdOverview of Financial Markets and Majors at ZicklinFinancial InstitutionsAccountingFinancial ManagementRead Section 2 of BUS 1011 eBookReview Chapters 17- 20 Week 5September 28th How to create an INCOME STATEMENT.Written Assignment #3 Exercise 3 & 4 (Submit via email or hard copy in professor’s box)Week 6October 10thWeek 6October 5thUsing the LOOKUP and COUNTIF functionWeek 7October 17thWeek 7October 12thHow to write a business memoMyers-Briggs Type IndicatorWritten Assignment #4 Exercise 5 & 6 Week 8October 24thExam 2Week 8October 19thResume basics. Bring a copy of your resume.Learning StylesWritten Assignment #5 Business Memo SECTION 3: MARKETING/COMPUTER INFORMATION SYSTEMS (CIS)We review the key concepts and processes of marketing management. In order to understand the importance of analyzing the big data, we briefly review the marketing metrics and the computer information system. Majors at ZSB:BBA in Marketing, Aaronson Department of Marketing and?International BusinessBBA in CIS and BBA in Statistics and Quantitative Modeling, Department of Statics and Computer Information SystemsLectureRecitationWeek 9October 31stMarketing Concept and Global MarketingNew Products and PricingChannel of DistributionPromotionComputer Information SystemsRead Section 3 of BUS 1011 eBook Review Chapters 13 to 16, bonus chapter BWeek 9October 26th How to create a BREAKEVEN ANALYSISDiscussion of current business eventsWeek 10November 7thWeek 10November 2nd How to create charts and graphsHow to do a presentation Company SummaryWeek 11November 14th Week 11November 9thDebate - Read assigned case before classWritten Assignment #6 Exercise 7 & 8 Week 12November 28th(No class Nov. 21) Exam 3Week 12November 16th Group Presentations ISECTION 4: MANAGEMENTThe course concludes with management and organization behavior.Majors at ZSB:BBA in Management and BBA in Industrial/Organizational Psychology, Narendra Paul Loomba Department of ManagementLectureRecitationWeek 13December 5th Forms of Business OwnershipLeadershipOrganizational Structure MotivationRead Section 4 of BUS 1011 eBookReview Chapters 5, 7-8, and 10.Week 13November 30th (No class Nov. 23)Group Presentations IIWeek 14December 12th Week 14December 7th Final Excel Exam The last exam (not cumulative), Exam 4, will be on Thursday, December 14th in 5-150, 6 – 8 PM. Note: You must arrive on time.RECITATION SYLLABUSBUS1011Business Fundamentals: The Contemporary Business LandscapeSections: Fall 2017Recitation Meets: Thursday 5:00 PM—5:50 PM6:00 PM—6:50 PM7:00 PM—7:50 PMOBJECTIVES OF RECITATION CLASSThe recitation class is designed to enhance students’ communication and analytical skills in a business setting. Your assignments in recitation will allow you to develop a foundation of Microsoft Excel and PowerPoint knowledge from which you can build. In addition, this course aims to help students become proficient communicators and contributors in a team setting. Thus, group work and class demonstrations/discussions are emphasized in this course, with an objective to improve students’ ability to accomplish performance goals while respecting others and learning from multiple viewpoints. Students will also receive detailed feedback on written assignments to assist with their development of core business writing skills.The recitation class is integrated with large lectures. You apply the topics covered in large lectures to the firm which you choose for your case analysis in recitation. The case analysis requires quantitative analysis using the Excel eBook. You will analyze the data, interpret the results, derive managerial implications, and present your recommendation.**Although recitation class is part of your responsibility for the larger BUS 1011 lecture class, we will not discuss or review your main lecture exams during recitation. Please contact your lecture professor regarding exam questions.**Course MaterialsBUS1011 Excel eBookThe Excel eBook is designed as a step-by-step guide starting from an introductory to advanced applications, e.g., basic Excel functions and advanced topics such as pivot tables, creating income statements, analyzing employee performance, performing break-even analysis and introductory cluster analysis, among others. The data covers various business problems corresponding to the major subjects covered in the large lecture, such as accounting, finance, marketing, and management. Additional readings and resourcesThere will be various additional materials to supplement the class discussions and objectives throughout the semester. These materials will be available on Blackboard or will be distributed during class.AsSIGNMENTS and GradingAssignmentSix Written Assignments (5 points each)20%Company Summary 25%Group Presentation20%Exam25%Class Participation and Attendance10%ComputersThis course will focus on mastering Excel. You will be able to follow along better and gain more from the class if you bring a laptop to class. The library has laptops that are available for you to borrow if you do not want to bring your personal laptop. We will use the most recent PC version of Excel (Microsoft Office 2013) in class and on the final exam. If time permits I will demonstrate how to complete the Excel functions on a Mac. You may use a PC or Mac and any version of Excel to complete the homework assignments because you will just be graded on having correct answers. Class Participation/AttendanceIt is expected that students keep an adequate attendance record during the semester. If students have a conflict with one of our scheduled classes, it is advised that it be brought to my attention as soon as possible. Please note that students are also responsible for any material they miss if absent from class. In addition, this class will provide several opportunities for discussion about the course material, including assignments, students’ own examples and observations, and short activities. Since the field of business encompasses a wide range of ideas, students are encouraged to share their own views and opinions about the various topics we cover. Participation credit will depend on the quality of what students add to class discussion. High quality discussion depends on coming to class prepared and being engaged throughout the entire class. The following are guidelines related to attendance and participation: Attendance will be taken at the beginning of each recitation session. You are allowed a maximum of two absences in this recitation (and I will be keeping track). There are no excused absences; you have 2 freebies so plan accordingly. Three absences from the recitation and your final grade for that section will drop by 2 points and 2 additional points for every absence thereafter. Being absent on the day of your group presentation will automatically result in the absentee receiving a grade of zero for the presentation, unless you have a legitimate reason for missing your presentation day and email an explanation to me prior to your absence; in that case, an alternative assignment will be given to you.Business values promptness. If you arrive to class after I take attendance you will be marked late. Being late twice equals one absence. After fifteen minutes into the class, you will be marked absent instead of late. Coming in late is disruptive and disrespectful to your instructor and your classmates. Assignments and Projects All individual and group assignments are due at the start of your assigned class time. Assignments are considered late if they are turned in after attendance has been taken. Late assignments will have a 20% point deduction. Assignments will not be accepted after class has ended. Do not email assignments to the professor unless you will be absent from class on its due date. All Excel assignments must include the following:An Excel printout of the final solution An Excel printout of the formulas usedA separate sheet with answers to the assignment questionsINDIVIDUAL WRITTEN ASSIGNMENTS Written Assignment #1: Email and Student Information SheetWrite an email to your recitation professor, and send a copy to Professor Takada (hirokazu.takada@baruch.cuny.edu) with your selfie-photo. This can be done on actual email or with a word processing program like Microsoft Word. Bring a printed copy to class. Based on the class examples include the following:Subject lineGreetingContent: Introduce yourself, your classification and major at Baruch, your hometown and the borough from which you travel to school, and an interesting fact about yourself. Signature Complete the Student Information SheetWritten Assignment #2: Basic Formatting and Formulas (Exercise 1). Copying and Calculating Sums and Averages (Exercise 2)Submit a printed one-page, simple, precisely formatted spreadsheet.Written Assignment #3: Create a Pivot Table (Exercise 3). Create an Income Statement (Exercise 4).Written Assignment #4: Using “LOOKUP” and “COUNTIF” Functions to Rank Employee Performance (Exercise 5). Breakeven Analysis (Exercise 6).Written Assignment #5: Business Memo Write a one-page memo to your recitation professor. Share your results from the Myers-Briggs Type Indicator and how the results will be useful for working with others on future group projects and in the business environment. Use the instructions from class and the Purdue OWL web guidelines on writing a business memo (MLA format). Written Assignment #6: Creating a Clustered Column and Line Chart (Exercise 7). Creating a Clustered Bar Chart (Exercise 8). Shadow a Company ProjectYou will break into six groups of three/four students each. As a group, you will pick (or be assigned) one of the following companies. (Your recitation professor may change the list to suit his or her expertise.) The initial group of companies is:YUM Brands (YUM—NYSE—KFC, Taco Bell, Pizza Hut)Sprint Nextel (S—NYSE—cell phone seller)Snap Inc. (The parent company of Snapchat, IPO expected soon)First Solar (FSLR—NASDAQ—a manufacturer of solar panels)Yahoo (YHOO—NASDAQ—online site)Michael Kors (KORS—NYSE—women’s apparel and licensing)During the semester you will research your company, and towards the end of the semester make a group presentation about that company. At the end of the semester you will hand in a written paper detailing your findings—including stock price changes, issues affecting the company either positively or negatively and future prospects. Company Summary: This is a group assignment Format: 4 pages, double-spaced (not including citations) 12pt Times New Roman font Margins should be set to normal (right, left, top, bottom 1”)Cite every information source you use (MLA style).For proper MLA-format. See of the companyMission StatementBusiness category / markets / productsSize, # of employees, locations, divisions, petitor analysis (Use financial information, stock prices, market shares, etc.)Financial information (Sales, profits, trend of financial performance, etc. Compare last 3 year’s financial information and report the financial performance change)1-year stock analysis: Stock price’s and trend (Increasing? Stable? Why?)Current business strategy (growth, downsizing, stability, etc.), management practices (Centralization? New policies? etc.), marketing practices (Cost strategy? High quality strategy? Niche strategy? etc.)Current issues and recent events affecting the company either positively or negatively (news, press releases, new product releases, scandals, organizational changes, etc.)Recommendations, future prospects, managerial implications (What do you think the company should do in the short- and long-term to be successful or to solve its problems? What should be their strategy? Why?)ReferencesGroup Presentation: The purpose of this presentation is to practice your presentation and group work skills as well as identify Excel applications in the business environment. Your group will present the information from the company summary assignment and will identify at least 2 ways Excel can be used by the company. The presentation will be 15 minutes. Each member of the group must participate in the presentation. You will be graded on content and style. A more detailed grading rubric is available on Blackboard. NOTE: Group members that do not pull their weight of the project are always an issue. Therefore, the grade for this project will be split between a group grade and an individual grade. The group grade will be the overall evaluation given for your presentation. Your individual grade will be determined through your part of the group’s presentation and your fellow group members’ evaluations of your performance on the project, as well as an evaluation of yourself. These evaluations should be turned in with the final paper. Other Important InformationBlackboard WebsiteThis course will have a Blackboard website. All students are responsible for all content on Blackboard. Please check this website regularly since all messages to class will be posted there by the instructor. The website will show assignments, article readings, discussion questions, cases, etc. so get in the habit of visiting Blackboard regularly and frequently.Classroom ConductNo talkingNo cell phonesNo food or drinkYou may use laptops or tablets to take notes. However, if I notice that students are using these devices for purposes unrelated to the class I reserve the right to ban the devices in class. Class will start promptly at the designated start time. Please be on time. It is distracting to me and to other students when people arrive late. General Course PoliciesAcademic Integrity StatementBaruch College's policy on Academic Honesty states, in part: "Academic dishonesty is unacceptable and will not be tolerated. Cheating, forgery, plagiarism and collusion in dishonest acts undermine the college's educational mission and the students' personal and intellectual growth. Baruch students are expected to bear individual responsibility for their work, to learn the rules and definitions that underlie the practice of academic integrity, and to uphold its ideals. Ignorance of the rules is not an acceptable excuse for disobeying them. Any student who attempts to compromise or devalue the academic process will be sanctioned. "Academic sanctions in this class will range from an F on the assignment to an F in this course. A report of suspected academic dishonesty will be sent to the Office of the Dean of Students. Additional information and definitions can be found at: of turning off any electronic devices including the wearable devices such as Apple Watches, tablets, smartphones, laptops, among others, during the exam periods, is treated as cheating, unless otherwise instructed by professors. Assurance of Learning BBA Learning GoalsSignificant Part of CourseModerate Part of CourseMinimal Part of CourseNot Part of CourseAnalytical skills FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX Technological skills FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX Oral communication skills FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX Written communication skills FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX Civic awareness and ethical decision-making FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX Global awareness FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX Proficiency in a single discipline: Business FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX FORMCHECKBOX Course Learning GoalsBBA Learning GoalsAssignmentsEmploy a framework of business ethics for analyzing and evaluating cases in domestic and global markets, and for making an ethical decision.Civic awareness and ethical decision-makingAnalytical skillsGlobal awarenessOral and written communication skillsLarge lectures:Students will study the framework of business ethics in class, and articulate the civic awareness and ethical decision-making, global awareness.Recitation assignments: Group will analyze cases applying the business ethics framework.Demonstrate strong communication skills, both oral and written, by organizing and communicating the results of business analysis in an effective, concise manner.Oral and written communication skillsAnalytical skillsRecitation assignments: Students will submit individual written assignments. Group will analyze cases using Excel, write reports, and make presentations.Apply quantitative analysis skills to problem solving using spreadsheet.Analytical skillsTechnological skillsOral and written communication skillsLarge lectures:Students will study theories and models in major functional areas.Recitation assignments:Students will analyze cases using Excel, and write reports, and make pare and assess the major areas of business at Zicklin School of Business.Analytical skillsTechnological skillsCivic awareness and ethical decision-makingGlobal awarenessProficiency in a single disciplineLarge lectures:Students will be introduced to the majors offered at ZSB in major functional areas.Recitation assignments: Students will evaluate the majors and decide on which major to focus.Explain how the major areas of business in the real world are intertwined and integrated with each other, rather than being separate and independent disciplines. Analytical skillsTechnological skillsOral and written communication skillsCivic awareness and ethical decision-makingGlobal awarenessLarge lectures:Students will compare the major areas of business, and formulate the understanding that these areas are intertwined and integrated each other, and require the coordinated strategy.Recitations:The real life case analysis in the group projects is employed to understand the integration of business decision making.Evaluate and select the resources available at the Zicklin School of Business, such as the Weismann Center for International Business, the Communications Institute, and The Writing Center, to further assist and enhance their learning.Analytical skillsTechnological skillsOral and written communication skillsGlobal awarenessLarge lectures:Students will study resources available at Zicklin appropriate for their areas of studies. Students will evaluate and select resources, and enhance learning. ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download