Polished & Professional…

Polished & Professional...

In Less Than 10 Minutes!!!

By: Shelley Menduni

614-325-8550 shelley@



?2012 Shelley Menduni & Professional Imagery. All Rights Reserved.

Introduction

The number one complaint that I have heard over the years, is "I don't have time to put makeup on in the morning". So why should you change now? Taking better care of yourself will set yourself up for a positive attitude, more confidence and ultimately a happier you. So many times by the time we get everyone else in the family ready & out the door, we don't even have time to look in the mirror. Frequently, we get to work only to realize the person looking back at you in the mirror could use some serious help.

We don't have a fountain of youth but we can slow down father time by creating good habits that will make a difference. Another serious consideration, if you are in the work place: "A person's physical attractiveness has a significant impact on who is hired, who is promoted and once hired, who gets the higher income," according to Gordon Patzer, author of Looks: Why They Matter More Than You Ever Imagined.

In general, Patzer stated the beautiful people are given preferential treatment in all walks of life, not just work. So what I am offering you is an EASY, FUN, FOOL PROOF, duplicable system for applying your make up each morning IN 10 MINUTES.

Practice makes perfect, be patient with yourself. This is not brain surgery so lighten up and have fun playing & creating a NEW YOU!!! Remember that color is your friend, a little goes a long way so don't be afraid of it. Embrace this opportunity to explore a different way of doing things. Anyone can enhance their natural beauty, it just takes time, the right tools, the right colors, and some guidance from an expert. I have been in the cosmetic industry for over 25 years. It has been my pleasure to work with celebrities, brides, graduate students entering the workplace, and successful executives. My goal is to teach make-up techniques that will always work for you. You will discover that when working within a neutral and versatile color palette, you will always have the right look-day or night, summer or winter.

We are going to cover the importance of properly "prepping" your skin. It is also important to cover a basic understanding of the different color palettes that the garment and cosmetic industry works within. Of course, the primary focus will be teaching basic make-up application. For a long time, only the pros knew these secrets. Now, it is time to let you in on the best advice in the cosmetic industry.

The Today Show did a feature about getting an instant "facelift" without plastic surgery. The answer? Learning how to apply your make-up correctly. Not rocket science, but very enlightening and beneficial. So what follows is a technique for effortlessly applying your make-up.

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A few suggestions: I have found that having the right tools on hand will make everything work beautifully. Professional make-up artists rely on a good set of brushes as well as make-up sponges (I prefer the wedge shape as opposed to the disc or circle). My recommendations will be generic, however I will shamelessly plug Arbonne International's product line because I can personally attest to their quality, ease of use and no allergic reactions.

Skin Care Tips

Have a skin care program that you will stick to. You can slow the aging process down by taking care of your skin now. Here are four steps to follow:

1. Cleanse: Keep your skin clean, free of dirt, bacteria and make-up. Choose a gentle cleanser that won't strip your skin (your face should not feel tight after you wash it). NEVER GO TO BED WITHOUT CLEANSING.

2. Exfoliate: As we get older, our skin cells don't turn over as rapidly as they once did resulting in a rough, uneven, or blotchy texture. To speed up cell turnover and help reveal fresher-looking skin, you need to give those cells a nudge. There are several different types on the market, but remember to be gentle. If it irritates your skin, it is too abrasive.

3. Tone: Use a gentle, non-alcohol astringent to rinse. Normally done both day and night.

4. Moisturize: When skin is dry, even fine lines start to look like wrinkles. By adding moisture to your skin, you can temporarily plump it up, making your skin dewier and more youthful. Combination and oily skin types still need moisture too but it's important to be water-based.

Eye area: Understand that the delicate tissue around the eyes requires a different type of formulation. Don't skimp, make sure you use only products made for the eye-area.

Day Moisturizers: They should always have sun protection. An SPF of 15 is not only for preventing skin cancer but also for defending against the UV damage that leads to signs of aging.

Night Moisturizers: They will restore your skin. Most night products are specially formulated to do cellular repair work. Again, this is one area that you do not want to cut corners on. There is a reason why they feel different to you, they are functioning subcutaneously (at a deeper cellular level).

Please don't underestimate the effects of your lifestyle on your skin. All professionals (dermatologists, plastic surgeons, etc.) all agree that the most important thing you can do for your skin is to wear sunscreen, don't smoke, maintain a healthy body weight, and not to yo-yo diet.

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Let's Get Started!

I will suggest that you follow the order in which I am listing everything. It will make your makeup application process go faster & easier.

PRIMER: What is it? Many primers are used to keep your make-up on longer, keep it looking fresh, and fill in the little lines and creases. It is an extra step but worth it.

MAKE-UP: Liquid foundation or mineral powder.

Did you know that 94% of the population wears the wrong make-up color? A national cosmetic company did a study last year that revealed that was the number one mistake made by women. So what should you do? Of course, going to a professional make-up artist would be the easiest, but let me give you some guidelines.

Let's do a patch-test first. Apply a small amount of liquid foundation across the jaw line. If you see it, you need to adjust your shade. Using colors that are darker than your natural skin color will "age" you. Using colors too light will make you look pasty. Your foundation should match your natural skin tone. If your skin is sallow, use a color with a little pink undertone.

Now, let's apply your foundation. You need a DRY sponge/wedge. Using small dots place the foundation down the center of your forehead, on each eyelid, on each cheekbone, nose, and chin. Using your sponge, begin feathering this from the center of your face out toward your hair line. What you will notice is a flawless application. Your sponge will absorb any excess, you will not have lines, you will have a smooth, even coverage.

CONCEALOR: The darkest shadow of your face is where the nose & eyes meet. This area tends to be darker & needs a little "light". Using a spatula, deposit 3 small dots strategically placed at center of the eye, slightly inward towards the nose and at the very inside corner. Now, using the corner of your sponge/wedge you will blend these dots. DO NOT USE STROKES, BLENDING AWAY FROM THE NOSE BUT RATHER BLEND INWARD. This is the most common mistake working with concealers. Use a light touch, you just want to blend, not wipe away.

LOOSE POWDER: Using a good translucent powder is the SECRET TO STAYING POWER! When I am working with brides or for special events, it is critical to have a good "dusting" of powder. Mineral powder is good, but please no talk. Read your labels. This will cause creasing, and cakiness. Using a dome brush you are going to use a 2-step method for applying powder.

The first step is to do an overall dusting by literally "pounding" the powder into the pore (you

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really need to set the make-up). You will look like a dust ball.

Second step, using your dome brush you will very lightly begin blending in downward strokes (the only time you go down on your facial tissue). Now you have a matte, polished finish. Your shadows and blush will have something to grab onto because you have powdered.

WORKING FROM THE EYES DOWN!!!

EYEBROWS: Are they shaped, arched, and full? Your eyebrows are critical to framing your eyes. As we mature, they will thin so it becomes necessary to fill in. It is important to match your natural brow color. The goal is to help mother nature. You want a soft, look. YOU DO NOT WANT STRONG PENCIL STROKES. Please use your eyebrow brush first to shape. After applying color, you brush to blend & blend again.

EYESHADOWS: Let me say that there are many ways to apply color to the eye area. Daytime make-up application should be soft. Everyone needs color but it should be understated. (Please see diagram at the end of this book.)

Let's pretend we are back in kindergarten school. We are going to divide the eye area horizontally. The first half of the eye under the brow bone area, you want to use a small rounded brush and stroke from the outside corner in. We will use a highlighter. This color is usually very light. Next you will stroke on a medium shade closest to the lash area. You want to use a brush that is slanted and you will stroke from the outside corner in. This will guarantee that you do not have "Cleopatra" eyes.

We are now going to apply an eyeliner. I prefer to work with a pencil. This technique is called a "corner wrap." It will help the eyes become a focal point. The goal is to stroke from the outside corner to the center on the top and also stroke from the outside corner of the eye to the center on the bottom. Please DO NOT pull down and pencil inside the eye. Our goal is give you a soft, gorgeous eye.

MASCARA: I recommend using black. I like the way it helps frame your eyes. You should always stroke from the base of the lash out, NOT just hit the ends of the lashes. You want to hold your mascara wand horizontally to avoid smudging. I do not recommend waterproof mascara unless you are a bride or need to be tear-proof.

BLUSH: I prefer working with powder, it is easier to move. Using the center of the eye as a stopping point and the area under the jawbone you will apply your color and blend, blend, blend. You do not want to have two apples on your face (I am not sure where that came from but it does not look soft or natural). Using a blush brush, usually a medium head, stroke

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