Chapter 1: Defining Marketing for the 21st Century

27. According to the 2000 census, the U.S. population of 276.2 million was 72 percent white and _____ percent African American. The remainder consisted of Hispanic Americans and other minorities. a. 20 . b. 18. c. 15. d. 13. e. 11. Answer: d Page: 81 Level of difficulty: Hard. 28. Diversity goes beyond ethnic and racial markets. ................
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