Chapter 1: Defining Marketing for the 21st Century
Inset – Ethical Dilemma – Underground Gaming Economy – sales of virtual goods in the U.S. in 2010 were ~ $1.6 billion ($6 billion worldwide); in 2005 a guy spent $100K for a virtual resort with intent to sell space in it for real dollars and make a profit; a person designed a virtual car and put it on eBay – bids were at $10K (US) when ... ................
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