The Professional Development Institute



Real Estate Educators Association – Education Session – June 14, 2011

1. Title: Real Estate Consulting Essentials, Syd Machat, ALC

2. Boom + Bust = Recovery 19. Real Estate Counseling Designation

3. Today’s Outline 20. Deploying Your Own Requisite Diversity

4. WIFFY 21. Role of Ethics

5. Peter Miller, Huffington Post 22. The Consulting Process

6. Why Consulting? (today) 23. Business Decision Matrix

7. We May Give Advice 24. Engagement Documentation

8. Leverage Your Expertise 25. Tools of the Trade

9. Terms, Credentials, Ethics 26. Statement of Work

10. More Terms, Labels 27. Getting Paid

11. Definition: Real Estate Consulting 28. Consulting Assignments: Brainstorm!

12. Real Estate Consulting is NOT 29. Complex Case Study: Corp HQ + 44 Ac.

13. Real Estate Consulting IS 30. What Not to Do!

14. So What Do We Go By? 31. Litigation Support & Expert Testimony

15. Opportunistic Goals 32. Niche Plays

16. Earn Those Designations 33. Pre-licensing Exam Firms

17. Credentials, please… 34. Our Litigious Society

18. Accredited Land Consultant 35. Target Marketing: Your Business

Q&A

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Real Estate Consulting Essentials

Syd Machat, ALC

Resources & References

Books

Anderson, Jerry D., CCIM, Success Strategies for Investment Real Estate, (National Association of Realtors®. 1982).

Benedict, Norman R. CRE and Szatrowski, Ted H., PhD., Statistical Primer for Real Estate Problem Solving, (Chicago: The American Society of Real Estate Counselors, Second Ed. 1989).

Biech, Elaine, The Consultant’s Quick Start Guide (San Francisco: John Wiley & Sons, Inc. 2001).

Block, Peter, Flawless Consulting, 2nd Edition (San Francisco: Jossey-Bass Pfeiffer. 2000).

Boykin James, H., Real Estate Counseling, American Society of Real Estate Counselors, (Prentice-Hall. 1988.)

Downs. Anthony, PhD., Real Estate and the Financial Crisis: How Turmoil in the Capital Markets is Restructuring Real Estate Finance, (Urban Land Institute. 2009).

Nelson, Bob & Economy, Peter, Consulting for Dummies, (New York: Wiley Publishing, Inc. 1997).

Riddle, John, Consulting Business: Start Ups, (Canada: Entrepreneur Media. 2001).

Shlaes, Jared, CRE, Real Estate Counseling in a Plain Brown Wrapper, (American Society of Real Estate Counselors. 1992.)

Nassim, Taleb, The Bed of Procrustes, Philosophical and Practical Aphorisms, (New York: Random House. 2010).

Periodical Articles

Marovich, Joseph, “How to Become an Expert Witness,” Real Estate Educators Association Journal, (Vol. 21, No. 2), pp. 17-23.

Chandler, Cindy S., CRE, “What To Do When the Music Stops,” Real Estate Educators Association Journal (May/June 2010), pp. 23-26.

Machat, Sydney L., ALC, “Commissioner’s Corner: Walking on a High Wire,” Maryland Realtor®, (November 2007), pp. 38-39.

Downs, Anthony, CRE, “Some Principles of Real Estate Counseling,” Real Estate Issues (Fall 2000), pp. 56-59.

Uhl, Joe, CCIM, “The CCIM as a Consultant,” Commercial Investment Journal (Winter 1985), pp. 3-4.

Dreibholz, Kurt. A., Esq. and Simpson, Kenneth L., SIOR, “Using Your Designation to Promote a Career as an Expert Witness,” Professional Report Magazine, Society of Industrial & Office Realtors (Fall 2007).

Lee, Jack H., J.D., CCIM, “What a CCIM Consultant Can Do,” Commercial Investment Journal (Winter 1985), pp. 5-6.

Anonymous, “Attributes of a Successful Real Estate Consultant,” Professional Report Magazine, Society of Industrial & Office Realtors (Summer 2002).

White, John R., CRE, Lofty Expressions of Ethical Conduct Do Not Insure Adherence,” Real Estate Issues (Dec.1994), pp. 26-34.

Lindley, Patrick B., SIOR, “Stretching Beyond the Boundaries of Brokerage Services,” Society of Industrial & Office Realtors Professional Report (Spring 2006).

Storms, Phillip, “Real Estate Fundamentals: Rule 1, It’s Not About Property, It’s About People,” Journal of Financial Planning (August 2000), pp. 46-49.

Tarantello, Rocky, “Expert v. Advocate: The Ethical Dilemma of Expert Testimony,” Real Estate Issues (Dec. 1994), pp. 8-12.

Nelson, Roland Dean, CRE, “Counseling Under Conditions of Uncertainty,” Real Estate Issues (Winter 2004-2005), pp. 26-28.

Schneiderman, Roy, CRE, “Counseling in an Era of Change,” Real Estate Issues, (Fall 2002), pp.46-47.

White, John R., CRE, “Counselors: Professionally Motivated Business People,” Real Estate Issues (Fall/Winter 1989), pp.49-50.

Tesh, Arnold S., CRE, “Sleeping Well While Making a Living,” Real Estate Issues (Dec. 1994), pp. 34-37.

Schwethelm, A.C,, CRE, “Fair Play or Fair Game,” Real Estate Issues, (Dec.1994), pp. 37-41.

Rutledge, John K., CRE “Conflicts of Interest or ‘Thou Shalt Not Steal’ Revisited,” Real Estate Issues (Dec. 1994), pp. 15-20.

White, John R., CRE, “Real Estate Counseling in the Development Process,” Real Estate Issues (Fall 1990), pp. 9-15.

Internet

Field Guide to Real Estate Counseling (updated January 2008), National Association of Realtors,

hppt://library/library/fy113

The Counselors of Real Estate, News & Publications, “Case Study: Valuation of the Grand Canyon,” Robinson, Maurice, CRE. newsandmarketinfo/case_articlecfm?cid=82

Web Sites

Counselors of Real Estate

Realtors® Land Institute

Real Estate Educators Association

CCIM Institute

Society of Industrial and Office Realtors®

National Association of Realtors®

Association of Real Estate License Law Officials

International Distance Education Certification Center

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