The Exchange’s Military Welcome Guide

[Pages:17]The Exchange's Military Welcome Guide

MILITARY PERSONNEL

Welcome to the Headquarters (HQ), Army and Air Force Exchange Service (AAFES)

in Dallas, Texas. HQ AAFES is located on the Southwest side of Dallas. Everyone, who's assigned to HQ AAFES, is required to in-process at the headquarters building in the Military Personnel Office (MPO) located on the fifth floor.

About Your Sponsor. Your sponsor is an important person who can help with everything from housing to in-processing, and help you adjust to your new assignment. Sponsors are expected, at the very least, to write, call, or email you concerning your new job and housing. Upon arrival, your sponsor will assist you with in-processing, resolving any issues regarding your new assignment, and getting acclimated to the Dallas/Fort Worth area. If you're arriving by commercial airline, you will arrive at either the Dallas/Fort Worth International Airport (DFW) or Dallas Love Field Airport. Your sponsor will meet you at your arriving location. Please ensure he/she is aware of any flight changes. Those individuals who have not received a sponsor from their inbound office should contact the Military Personnel Office at DSN 967-2260/967-4560 or Commercial (214) 312-2260/4560.

Entry Control Point. Upon arrival to the headquarters building, you will need to provide a copy of your orders and valid military ID card to receive a permanent access badge to enter the facility. During your first visit, please ensure you utilize the Visitor's Parking at the south entrance of the building.

Duty Hours. Duty hours are based on the needs of the Directorate. Please see your sponsor or supervisor for more details.

Duty Uniforms & Personal Appearance. All military members are required to wear their ABU/ACUs. Your sponsor is the best person to inquire of which uniform is appropriate. All military members are expected to maintain the appropriate standards according to their respective service directives.

For further information, please visit our website:

CONTACT NUMBERS

Military Personnel Office .................................................. .........214-312-4560 Secretary of the General Staff................................................ .... 214-312-2337 Senior Enlisted Advisor ... ........................................................214-312-2260 Inclement Weather...................................................... ...... 1-800-442-0670

THE ORGANIZATION

AAFES is the 39th largest retail company in the United States, with annual revenues of approximately 9 billion dollars; over 40 thousand civilian employees and associates; and an operation of more than 3,100 facilities worldwide, capitalizing on the value of the merchandise and services supplied to more than 12 million Active Duty, Reserve, National Guard, Family members and retirees in more than 30 countries, five U.S. territories and 50 states. There are 70 military authorizations in AAFES worldwide, of which 53 authorizations are located here at HQ AAFES.

In 2011, AAFES was branded the Exchange. Our original brand lacked clarity and we were not effective in communicating our core values and mission. With this lack of knowledge by many military personnel, we embarked on a historic initiative to respond to the need for a comprehensive branding effort. The first phase of the evolution was to change the name and logo to one that embodied our mission, vision and heritage. The result was a name change that dates back to our early beginnings; Post Exchange. As we spoke with customers worldwide, they commonly, affectionately and professionally referred to us as the Exchange. The Army and Air Force Exchange Service will always be our legal name, but Exchange is now our customer facing name replacing the many other names we used to be called: AAFES, AAFEEEES, BX, PX and many others.

A lot of thought and research went into choosing the new name and logo. Our name, the Exchange, applies equally to both Army and Air Force, and can be expanded to embrace the idea that we give back to the community with every transaction. Originally coined in 1893 by the House when making provisions to support post canteens, the Exchange is a part of our heritage and current vernacular. Essentially, we've been called the "Exchange" by our customers for more than 115 years.

Our new logo was designed with significant symbolism and meaning. The red and blue chevrons that form the X come from the colors of both branches of services, acknowledging accomplishment and duty served with honor. The intersecting chevrons also suggest the two branches of service coming together, connoting the gathering place for the military community or family. The chevrons are directional and imply movement, supporting our motto, "We go where you go." The icon coming together forms an "X" which is short for Exchange and is found in the word Exchange. In addition, the logo comes with a new tag line, "You save, we give back." This line emphasizes our value proposition and supports our mission to provide annual dividends to the Army's Morale, Welfare and Recreation and Air Force Services programs.

We let our customers know that the new Brand and Image will help to consistently articulate and integrate the Exchange Mission and Vision to internal and external audiences. As the brand delivers the Exchange story, it also expresses our corporate personality, conveys our uniqueness in the industry, promotes a distinctive feel for our products and services and ultimately appeals to their multiple shopping senses, making the Exchange the first choice in all their shopping decisions.

THE LEADERSHIP

The Chief Executive Officer (CEO). The CEO is the director of the Exchange and directs the organization within the guidelines established by Congress, Department of Defense and Departments of the Army and the Air Force. The CEO establishes corporate policy and philosophy, and directs through the Commanders, Overseas Regions (CDR/OR) and Senior Vice Presidents, U.S. Regions (SVP/USR), who are the principal operating officials.

The Chief Operating Officer (COO). The COO assists the CEO in directing the overall operation of the Exchange. The COO supervises those staff elements (Operations Group) that directly support retail and service activities in the field.

Directorate Heads. Senior Vice Presidents, Division Directors, and Special Staff (Inspector General and General Counsel) are our directorate heads. They are key to the success of the Exchange and our headquarters. They support the CEO, CDR/OR and SVP/USR, our primary operating officials.

Directorates. The headquarters organization is divided into 14 directorates. Click here (link) for directorate profiles. Some directorates are headed by military personnel and some by civilian senior rate personnel. The directorates are as follows:

Chief of Staff (CS) Logistics (LG) Real Estate (RE) Loss Prevention (LP) Marketing (MK) General Counsel (GC) Sales (SD)

Audit (AU) Management Information Technology (IT) Financial Management & Accounting (FA) Corporate Planning & Comm. (PL) Procurement Support & Policy (PZ) Human Resources (HR) Inspector General (IG)

ORGANIZATIONAL CHART

AAFES (EXCHANGE) MISSION

"It is the dual enduring mission of the Exchange to provide quality merchandise and services to its customers at competitively low prices and to generate earnings which provide a dividend to support Morale, Welfare and Recreation programs."

AAFES (EXCHANGE) MILITARY MISSION

Why are we here? We are here to provide military experience, technical expertise and knowledge, helping to ensure compliance with established Department of Defense, federal, and military policies, regulations, and instructions. This combination of seasoned military experience, training, and perspective is immeasurably beneficial to the Exchange.

AAFES (EXCHANGE) HEADQUARTERS AMENITIES

AAFES (Exchange) Headquarters building offers onsite dry-cleaning service, Post Office (out-going mail only), food court (Starbucks, Taco Bell, Subway, Burger King) and Express (shoppette), on the main floor, for your convenience.

"Skyline" Exchange Club offers breakfast and lunch, Monday thru Friday. The club provides a variety of activities, including a lounge and general dining for official and non-official functions. The Skyline club is located on the 6th floor of the HQ building. For more information you can contact the club manager at DSN 967-2686 or Commercial (214) 312-2686.

Fitness Center is located on the main floor of the HQ building and is available for use 24 hours a day, seven days a week. This newly refurbished fitness center offers individual fitness assessments, personal training, out-door track, strength training and cardio equipment. The use of the facility is free for all military, civilian associates, and family members. For more information please contact the Fitness Center directly at DSN 9676433 or Commercial (2214) 312-6433.

AAFES Federal Credit Union (FCU). The AAFES FCU is located directly across the street from the HQ AAFES building on Exchange Service Drive. They provide convenient savings and checking account services for all AAFES associates and AAFES military personnel. If you require additional information, you can contact them directly at (214) 337-0090 or 1-800-452-7333 or their Website:

DIRECTIONS TO AAFES (EXCHANGE) HEADQUARTERS

HQ AAFES (Exchange) is located on the southwest side of Dallas at 3911 S. Walton Walker Blvd., Dallas, TX 75236. The headquarters is a large white building (five stories high with a smaller sixth story on top, not visible from some angles). This is where you report. Other locations you may want to know about include Charlton Methodist Hospital, about five miles south of headquarters; and Carswell Naval Air Station (NAS) Joint Reserve Base (JRB), Fort Worth, about 35 miles west of headquarters.

Note: During your first visit, please ensure you utilize the Visitor's Parking at the south entrance of the building.

To HQ AAFES (Exchange) approaching from Ft. Worth on I-20: Take the Duncanville Road exit, Exit 363. At the top of the ramp, turn left at the light. Go through the next three lights and turn right at the next stop sign onto Ledbetter Drive (about 1. 8 miles from I-20). Take Ledbetter Drive and turn left onto Joseph Hardin Drive, then turn right on Exchange Service Drive. Turn left and sign in at the guard shack. Visitor parking is to the right of the guard shack. The guard will direct you to the visitors' parking slots.

To HQ AAFES (Exchange) approaching from the East on I-20: Take the North Main Street exit, Exit 363, and follow the small green rectangular signs to Duncanville Road. Go right on Duncanville Road and follow the directions above (right on Ledbetter Drive, left on Joseph Hardin Drive, and right on Exchange Service Drive).

To HQ AAFES (Exchange) approaching from I-30: Take Loop 12 South. Once on Loop 12 South, keep straight. Loop 12 turns into Walton Walker Boulevard, once you pass the 408 Spur (stay in the left lanes for Loop 12 South). Pass the Pillowtex and Frito Lay plants on your right, through two traffic lights. When you see a big white building on your right, at the third light (the Exchange sign on the right), turn right onto Exchange Service Drive. Turn right and sign in at the guard shack. Visitor parking is to the right of the guard shack. The guard will direct you to the visitors' parking slots.

To Charlton Methodist Hospital from HQ AAFES (Exchange): Take Walton Walker Boulevard south to Cockrell Hill Road south. Proceed down Cockrell Hill Road about 3 miles and turn left on Wheatland Road. Go about 2 miles on Wheatland Road. Charlton Methodist is on your right. Parking is free.

To Carswell NAS JRB, Fort Worth from HQ AAFES (Exchange): Take Loop 12 North to I-30 West (Fort Worth). Follow I-30 West to the Horne Street exit, Exit 9B. Turn right onto Horne Street, and follow the signs to the JRB.

MAPS

City

Distance from HQ

Addison

22.9

Allen

37.6

Arlington

18.5

Carrollton

19.7

Cedar Hill

10.7

Coppell

21.5

Dallas

11.5

Denton

42.1

Duncanville

4.5

DeSoto

9.3

Euless

19.9

Farmers Branch 17.3

Frisco

36.0

Flower Mound

29.9

Fort Worth

31.2

Garland

31.5

Grand Prairie

8.7

Glen Heights

15.2

Highland Village 32.1

City

Distance from HQ

Irving

9.9

Kennedale

22.8

Lake Dallas

33.3

Lancaster

14.1

Lewisville

27.2

Mansfield

23.1

McKinney

45.6

Mesquite

25.1

Midlothian

18.7

N Richland Hills 28.0

Ovilla

19.3

Plano

31.6

Red Oak

15.8

Richardson

26.2

Rockwall

34.7

Seagoville

26.0

Waxahachie

26.4

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