Corporate Brand Image and Customer Satisfaction on …
Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan *Yu-Te Tu, Chin-Mei Wang, Hsiao-Chien Chang Chungyu Institute of Technology, Taiwan *suntu@ms18.hinet.net Abstract: Corporate image has been assessed as an important antecedent of customer satisfaction and loyalty. ................
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