Persuasive Language Analysis of Two Texts



Persuasive Language Analysis of Two Texts

|Introduction |

| |

|State the issue in general without mentioning the articles you’re analysing. |

|Identify each article: name / type of article / author / newspaper / date. |

|Identify the contention of each article. |

|E.g. Violence on the streets of Melbourne is an issue that has fuelled a great deal of debate over the last few months. “Brutality Must|

|Stop” is an opinion piece that appeared in the “Herald Sun” (5/9/2009). In this article the author, Peter Jones, contends that the |

|government must take a firmer stand against street violence. Bronwyn Cataldo, the author of a letter-to-the-editor that appeared in |

|“The Age” (8/9/2009) has a very different opinion. In her letter entitled “Media Beat-Up” she asserts that the media has made the |

|violence seem much more widespread than it actually is. Both texts use a range of persuasive techniques to position the readers to |

|agree with their point of view. |

|Approximately 100 – 150 words |

| |

|Article One |

|For Article One you should write approximately 300-350 words. This means you will write two or three paragraphs. |

|Introduce the article again by name (you don’t need to repeat all the details you wrote in the introduction). |

|Identify the author’s main tone/s. |

|Identify the author’s intended audience. |

|Analyse the headline and any visual images that accompany the article first. This means that you should identify any techniques used in|

|the headline and visual images, remembering to discuss the intended effect on the reader. |

|Analyse the language used in the article. You will need to identify around 6-8 different persuasive techniques. |

|This means that you will have to cover two or three different persuasive techniques in each body paragraph. |

|Use the acronym P.E.E. to ensure you discuss how language is used to persuade the reader. |

| |

|Article Two |

|For Article Two you should write approximately 300-350 words. This means you will write two or three paragraphs. |

|Begin this paragraph with a linking sentence, comparing or contrasting Article One with Article Two. |

|Introduce the article again by name (you don’t need to repeat all the details you wrote in the introduction). |

|Identify the author’s main tone/s. |

|Identify the author’s intended audience. |

|Analyse the headline and any visual images that accompany the article first. This means that you should identify any techniques used in|

|the headline and visual images, remembering to discuss the intended effect on the reader. |

|Analyse the language used in the article. You will need to identify around 6-8 different persuasive techniques. |

|This means that you will have to cover two or three different persuasive techniques in each body paragraph. |

|Use the acronym P.E.E. to ensure you discuss how language is used to persuade the reader. |

|It is very important that you make around three comparisons with Article One throughout this analysis. |

| |

|Conclusion |

|Sum up the overall effectiveness of each article. Note strong similarities and differences. |

What sorts of things you should compare:

• Subject matter – do the articles focus on the same aspect of the issue, or is their focus slightly/completely different?

• Contention.

• Tone of voice.

• Persuasive techniques.

Wordbank for making comparisons:

• On the other hand…

• In a similar/different way.

• In contrast…

• …takes a much more…approach.

• …sees the problem as being more…

• Likewise…

• Similarly…

• …takes a similar approach.

• …uses a similar strategy of…

• …does not rely on …as much as…

• …focuses on a wider range of…

• …uses more/less/similar…

• …adopts a more/less/similar …..approach.

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